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My work ethic

Too many photographers have told me awful experiences they've had with other developers in the past, the web-design industry is clearly flawed.

My work & this website are my humble attempt to improve things.

Having worked on hundreds of photography sites so far, I've recognized many ways in which our collaboration can be improved.

I focus solely on photographers, and when we work together on a website, I value our relationship and don't take it for granted.

Notice that I don't use the words "mission" or "passion". I'm passionate in what I do, but it's my work ethic that got me to where I am today, along with a strong sense of gratitude (for the opportunity to work with creative photographers across the world).



Some of the most common worries that photographers have (when working with a web designer) area that they articulate their vision clearly and that the designer understands them well.

I always try to address those worries by really listening to your needs (an important part of my process) and then spending enough time to research the best solution for you. I don't jump into development until we're both confident we're going in the right direction.

The right attitude

I take my work very seriously, but I'm still easy to talk to and try to keep a good sense of humor at all times. I can't remember the last time I got really mad about something, I just like to stay calm and thorough when I work.

This attitude also helps me nurture enthusiasm, so I don't shy away from difficult tasks (like customizing a site to meet your goals, fixing security problems, education you about managing the site & SEO, etc.)


I try to be as flexible as possible with you during a project and be there when you need me. Every evening my email inbox usually goes back to zero, so none of your emails remain unanswered.

I prefer email because it's a passive form of communication. To stay fully productive, I can't take unscheduled phone or online calls. To I do like scheduled calls, I use them throughout my work process to get to know you and your business better.

Long-term thinking

I don't just try to implement a series of technical tasks, any developer could do that. Instead, I try to think about a long-term strategy for your online presence and build a website that can serve your audience for a long time.

One single design concept

Multiple speculative design versions don't usually add anything to a project, they're usually bad for both parts involved. That's because the website is not for you, it's for your visitors/clients.

After I get to know your needs for the site as much as possible and gather all the ideas, I work hard to create & refine a single design that best meets your goals, and then improving and polishing it to perfection.

So if you need multiple homepage versions, I might not be your guy. And it's important to be straightforward with you right from the start if we're to have a great work relationship.

You've probably come to expect multiple design concepts because that's what some assembly-line web designers offer, but they're usually just technicians performing tasks and focusing on their output/time ratio. Contrary to them, professionals provide solutions and focus more on the value they create. With a ton of experience in photography websites and a willingness to understand the big-picture in projects, I aim to position myself in the latter category.

Design is an iterative process, and this type of strategy keeps both of us more involved in the project and collaborating towards a shared direction, instead of wasting time.

Other core principles that I stand by:

Working with a great web-designer can totally super-charge your photography business, but it's important to build a good work relationship. After working on hundreds of photography websites, I've heard all the possible web-design requests from photographers. A shift in mindset might be the exact thing you need to really take your site to the next level. My aim instead is to give you CLARITY.