The Complete Website Audit & Strategy Call for Photographers
A detailed review of your website's design, speed, SEO, and UX - for client conversions.
RISK-FREE
Your audit fee is 100% credited toward any future project. Not an expense. A deposit on your website's future.
Is your website frustrating potential clients? Are you getting traffic but no inquiries? Or no traffic at all?
Get a laser-focused audit of your photography website, targeting SEO, design, and user experience, all with one goal: more client inquiries and sales.
Make no mistake, this is not just a simple "audit" using online tools. It's an expert manual diagnosis of your site's design, speed, SEO & UX, plus a private 1:1 strategy call, a custom roadmap, and ongoing personalized support. From someone who lives and breathes photography websites.
I bring 20 years of pattern recognition and I turn your vague website frustration into a roadmap you can actually execute on. Delivered within 7 days. All photography-specific. Highly actionable.
I'll do a thorough manual review of your current site, from all possible angles, and then we'll schedule a live call to go over the problem areas and give you my expert insights. You'll get:
- Expert guidance tailored to your photography niche
- A chance to ask anything, live
- A recording of the session to rewatch at your own pace
- A 2-page action plan with your biggest priorities
This is NOT a generic site checklist done only using online tools, but a comprehensive manual audit, geared toward helping you get more results from your website (aka more and better clients). This includes me personally going over 100+ things (ranging from major site mistakes to tiny details that no automation tool would ever find).
I will clarify what's hurting your website conversions and map out a strategy for improvements, whether you're DIYing or need more help.
I have an "eye" for photography website details after having worked in this industry exclusively for 19 years. I know what works.
So if your website isn't getting traffic or converting it into clients, book an audit and I'll find the issues that are costing you bookings. Whether they're big technical issues or subtle UX mistakes, I'll help you find them.
Better site, more clients.
A website audit is for you if...
- Your existing website is not performing for you (you're not getting leads and not ranking well on Google), and you want to understand why and fix it.
- You know your existing website is good, but you're unsure what to do to polish it around the edges.
- Your Google Analytics reports show pictures of crickets. Or you suspect your contact form's broken since you're not getting any inquiries recently.
- You're not sure if you're ready for a website makeover or a full site redesign, and just want an expert's opinion on what can be improved on your site.
- You want to grow your business and improve your online presence, but don't know where to start. And no time to learn it all.
"Alex, thank you so much! I am blown away at the number of action items. Your feedback was amazing!" - Austin Liberato
"Thank you for today's analysis and conclusion session. You truly understood my challenges and opportunities, and your insights are proving invaluable." - Paul Zogg
Report & Action Plan
The complete written audit. For photographers who don't need the guided walkthrough.
$295
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Complete website audit report
I review your entire photography site: design, branding, SEO, AI search visibility, content gaps, performance, mobile, and UX. The same thorough analysis that goes into the Standard and VIP audits, delivered as a detailed written report. The most comprehensive report you'll ever get, covering 100+ checkpoints, organized across four areas: Search & AI Visibility (including how your site appears to ChatGPT/Perplexity/etc. and Google AI Overviews), Design & User Experience, Content Strategy, and Technical Foundation.
See everything I review 👇 -
Personalized action plan PDF
A prioritized breakdown of everything I found, and exactly what to fix. Organized by impact, written in plain language. Specific to your site, not a generic checklist.
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Access to all my courses & resources
(sold separately for $300+)
Standard Audit
A must-have for photographers looking to improve their current website and get more results.
$495
👈 ALL OF THOSE...
- Complete website audit report
- Personalized action plan PDF
- Access to all my courses & resources
... Plus:
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90-min live consulting call (Zoom)
I explain ALL of the problems I found on your site (and I always find problems), and the "why" behind all recommendations, in a way that a written report alone cannot fully convey.
I answer all your questions live, while adapting to your technical knowledge and specific goals, so you fully understand every issue. You get clarity, personalized advice, and a clear strategy going forward.
You'll have the full recording to rewatch at your own pace. Additional consulting time can be booked on an hourly basis, if needed.
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Follow up and 2 weeks of email support
Ask me anything about your website, I'll respond to all your questions within 24 hours
VIP Audit
For serious photographers needing extra support and consulting, plus implementation credit.
$895
👈 ALL OF THOSE...
- Complete website audit report
- Personalized action plan PDF
- Access to all my courses & resources
- 90-min live consulting call (Zoom)
- 2 weeks of email support
... Plus:
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Follow-up mini audit + 60-min extra Zoom strategy call (after 4-6 weeks)
We talk about your progress and next steps. You get more clarity on any implementation hurdles you've hit.
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Exclusive mini training video
I'll record a personalized mini training video for you, covering any topic you need help with
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1h implementation credit
My help (1h max, but I work fast!) with hands-on tweaks or minor site changes. Especially useful if you're stuck with something technical.
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3 months of priority email support
Extended support for long-term improvements. Consider me your ongoing trusted advisor.
How it works:
Here's what to expect from the audit process, simple, personal, and designed to get results:
- 1. You answer a few questions: You start by filling out a quick form so that I can better understand your business goals, your audience, and what's currently frustrating you about your site. This also helps me confirm that we're a good fit before we get started.
- 2. I manually audit your website: I review your entire website with a fine-toothed comb, looking at everything from design and usability to SEO, speed, and even admin-side setup. No automation or AI fluff! Just real, experience-backed analysis of what's working and what's holding your site back.
- 3. We discuss everything in a live Zoom call: We'll schedule a 90–120 minute strategy call to go over all my findings, live, screen-shared, and fully interactive. You'll see exactly what I'm seeing, and we'll prioritize improvements together. You'll have plenty of time to ask questions on the spot.
- 4. You get the call recording & action plan: After the session, you'll get a video recording of our entire Zoom call (yours to keep) and a personalized action plan outlining your top priorities. And you get 2 weeks of email support for ongoing questions, feedback, and strategy tweaks.
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5. Full credit toward an implementation project: Want me to do the fixes for you? Or need a full website redesign? You get 100% of your audit fee back as a discount on any implementation work over $1000 within a month. If you move forward, the audit was free. If you don't, you still walk away with an expert roadmap you can act on yourself.
A no-brainer, if you ask me.
If you diligently implement all my recommendations, you can expect:
- Better feedback from clients and peers
- Higher search rankings (SEO wins)
- More clarity and trust across your site
- More inquiries, bookings, and sales
All toward a single goal: helping your photography business grow.
My website audit includes...
🔎 Analyzing Your Business
- Review of your current goals & strategy
- Business positioning
- Sales & marketing funnel (traffic ➔ inquiries ➔ bookings)
- Current messaging across pages
- Overview of your current traffic sources (social, SEO, referrals, email, paid)
- Photography niche considerations
Why it matters: To fully understand where you are, where you need to go, and to tailor my website recommendations accordingly.
🎨 Design & Branding
- Color, font, and layout usage
- Template consistency & hierarchy
- Header & footer layouts
- Visual clarity & whitespace
- Image curation & editing quality
- Layout and content quality on the homepage and all your main pages!
Why it matters: Consistent, intentional design builds trust, and trust builds bookings.
🌐 SEO & Visibility
- Meta titles & descriptions
- Image metadata (IPTC, alt tags)
- Heading tags
- Keyword targeting (for your niche)
- Ahrefs & Screaming Frog analysis
- Backlinks & internal linking structure
- Duplicate content check
- Internal linking strategy
- Keyword cannibalization and content gaps
Why it matters: Better SEO means more people discover you organically, without having to pay for ads.
💼 Content Strategy
- Copywriting tone & clarity
- Blog & galleries structure
- Keyword usage in headings & copy
- Use of client reviews and trust-building elements
- Headline clarity
- Duplicate or thin content
Why it matters: Strategic, authentic content helps you connect with ideal clients and improves SEO.
📈 Analytics & Traffic Insights
- Google Analytics: traffic, bounce rates, top pages, mobile vs. desktop breakdown, new vs. returning users, page paths and behavior flow
- Google Search Console: indexing issues, keyword performance, other insights
Why it matters: These numbers show where your site is performing well and where it needs help.
🔐 Technical & Admin Setup
- Site settings, plugins, theme/template setup, etc.
- Outdated software or PHP version
- Backup & security protocols (SSL, headers)
- Domain & DNS setup, platform integrations
Why it matters: Behind-the-scenes issues can silently hurt performance, SEO, and security.
⚡ Site Speed & Performance
- Hosting & admin setup
- Caching setup
- Image compression & lazy loading
- Testing via Lighthouse / PageSpeed Insights
- Font loading optimization
- Render-blocking scripts and asset cleanup
Why it matters: Faster sites rank better and convert more. Every second counts when a potential client is browsing.
📱 Mobile Optimization & Accessibility
- Mobile responsiveness check
- Keyboard and screen-reader accessibility
- Tap targets, text contrast, font sizing
Why it matters: An inclusive, accessible site reaches more people and often ranks better.
🕹️ User Experience (UX) & Conversions
- First impressions & visual flow
- Call-to-action clarity
- Mobile usability (critical)
- Navigation structure
- Trust elements (testimonials, awards, etc.)
- Booking & contact form experience
- Button placement, hierarchy, and click friction
Why it matters: Good UX turns visitors into clients. Confusing UX makes them bounce.
❓ Your Questions Answered
Beyond the audit findings above, there's time set aside just for you, at the end of our Zoom call.
You're welcome to ask about anything else that's been on your mind, technical roadblocks, redesign concerns, marketing questions, or broader business struggles.
Why it matters: The audit is tailored, but your situation is unique. This open Q&A time ensures nothing important is left unaddressed, and you walk away with complete CLARITY.
Why work with me to improve your photography website:
1. Industry experience:
I started out as a freelance photographers myself after college, enough to get a taste of the struggles. Having a background in computer science, I pivoted to building website for photographers, and I've been doing that exclusively since 2007, so I know the industry nuances. Read my full story.
2. Customer service: I'm fast and meticulous, I respond to all your questions, as best as I can, quickly and thoroughly. And I always try to be as polite & kind as possible, I value that.
3. Clarity is my middle name: I love seeing the bigger picture in any business struggle, and I always want to leave you with a great understand of the problem and solutions, with actionable clear next steps.
"Alex, your super power in my opinion is your ability to take something technical and turn it into something even I understand and can apply to my own business." - Karolina Grabara
"I would say that your superpower is being super knowledgable about how to improve photography websites. Not many SEO experts specialise in photography" - Maria Szekelyhidi
"Alex, your superpower is 'clarity'." - Scott Masterton
What happens after your audit:
You'll walk away with a clear action plan and full clarity on what your site actually needs. From there, most audits naturally lead into one of four next steps:
1. DIY it. Take the action plan and implement everything yourself. The audit report and call recording are yours to keep forever.
2. Move into a Website Makeover. If your site has good bones but needs expert work on speed, SEO, design, or UX, this is the fastest path to results. Your full audit fee is credited toward the project, so you're already part of the way there. Learn more about the makeover.
3. Continue on a Website Support Plan. If the site mainly needs steady upkeep and someone to keep an eye on it, a support plan is often the cleanest next step.
4. Go for a full custom build. If we discover that your site needs a ground-up rebuild, I'll tell you honestly. And yes, your audit fee is credited toward that too. Learn more about custom websites.
Your audit fee is credited toward any implementation project over $1,000 if you move forward within a month. No pressure to decide on the spot, but if one of those options is clearly the right move, I'll tell you plainly during the call.
Let's get started
Get clear, direct feedback on improving your photography website. Trusted by thousands of photographers around the world.
Only 5 spots available per month (to allow enough time and keep quality high).
Delivered in 1 week or less, no waiting, no fluff.
And 100% of your audit fee is credited if you move forward with any project. Zero risk.
I'll then get back to you ASAP with any follow-up questions and a clear time estimate.
Any other questions? Get in touch.
