Find out what is costing your photography website inquiries
Enter your website and I will take a quick first look. If I see a clear conversion, SEO, speed, or UX issue, I will tell you what stands out and whether the full audit makes sense.
A website audit for photographers, done by hand by me, Alex Vita: a written report for $295, or $795 with a strategy call, usually delivered within 5 business days. Trusted by 400+ photographers in 25+ countries since 2007.
Free first look
Want me to check your photography website?
"Extremely comprehensive. I don't know how you do it in such a short space of time!" - Peter Walmsley
"My website was pretty and yet I was getting no inquiries. ... When Alex sent the audit report I was slightly terrified as I am not very techy, but then I focused on one step at a time and I was able to fix most of the issues. ... Only 2 weeks later a new inquiry came in and the client was completely ready to book." - Karolina Grabara, The Brand Photographer (Google review)
"I'm SO happy with the work you did, and it already looks like it's made a difference in where I show up on Google. You definitely delivered more than what I expected." - Suzanne Rothmeyer
Most photographers start here
Website Audit
The complete written audit, for photographers who don't need a guided walkthrough.
$295
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Complete website audit report
I review your entire photography site: design, branding, SEO, AI search visibility, content gaps, performance, mobile, and UX. 100+ checkpoints across 9 areas, including how your site shows up in ChatGPT, Perplexity and Google AI Overviews.
See everything I review đ -
Personalized action plan
Everything I found, prioritized by impact and written in plain language. It opens with the 3 changes I'd make first, so you know exactly where to start, and it's a checklist, so you can tick things off as you go. -
Copy-paste fixes
Rewritten page titles and meta descriptions, plus schema markup tailored to your business, ready to paste into your site. -
Access to all my courses & resources
(see what's included) - Usually delivered within 5 business days
Audit + Strategy Call
For photographers who want to go through the findings with me and decide together what comes first.
$795
Everything in the Website Audit, plus:
-
75-min live strategy call (Zoom)
We go through your findings together and decide what to do first. I explain the "why" behind my recommendations and answer your questions live, adapting to your technical knowledge and goals. You keep the recording. -
30 days of email support
Ask me anything about your website, and I'll reply within 24 hours. -
A re-check about 3 weeks after delivery
I go back through your site to see which fixes landed and what's still worth doing.
Or
Done For You
For photographers who'd rather hand the fixes over and have them done properly.
from $1,200
I implement the top items from your action plan for you, with a fixed quote based on your report before any work starts. 100% of your audit fee is credited toward any project over $1,000 booked within a month of delivery.
Usually that's one of these:
-
Website Makeover, $2,000
Targeted fixes to UX, SEO, speed, and conversions on the site you already have, without a full redesign. -
Complete SEO & AI Visibility, from $1,200
I handle the technical SEO for you, and you get a personalized roadmap for more visitors from Google and AI tools.
Risk-free: If the audit doesn't give you clear next steps, I'll refund it in full.
Credited: 100% of your audit fee is credited toward any project over $1,000 booked within a month of delivery.
Your website probably gets visitors, so the real question is why so few of them turn into inquiries. It's usually not one big thing, it's a stack of small ones: a homepage that never says who you are and where you work, galleries Google can't read, a slow first load, a booking path with friction in the wrong places.
My audit is a manual expert review (there's no automated score in it). I click through your site the way a potential client would and form my own opinions, then I run it through my full testing setup for the data no human can eyeball: a full crawl, speed tests, and your real Search Console numbers if you share access. I use AI tools to cross-check that data and help put the report together, but every judgment call in it is mine. You also get a list of things you can safely ignore, because half the value is knowing what NOT to waste time on.
I've been building and fixing photography websites since 2007. Photographers are the only clients I work with, so every recommendation fits how a photography business actually gets booked.
See the audit optionsA website audit is for you if...
- Your existing website is not performing for you (you're not getting leads and not ranking well on Google), and you want to understand why and fix it.
- You know your existing website is good, but you're unsure what to do to polish it around the edges.
- Your Google Analytics reports show pictures of crickets. Or you suspect your contact form's broken since you're not getting any inquiries recently.
- You're not sure if you're ready for a website makeover or a full site redesign, and just want an expert's opinion on what can be improved on your site.
- You want to grow your business and improve your online presence, but don't know where to start. And no time to learn it all.
What photographers say
"The detail you went into was incredible but the action points were easy to follow. It gave me some big, quick wins to improve my SEO and also put my mind at rest that I was mostly on the right track." - Dan Waters
"I'm blown away. Your work is beyond excellent. It was clear to me from the beginning that you knew your stuff, but you've exceeded my expectations and then some. And you can quote me on that." - Varina MacFarland
"Your feedback was honest, well informed and personalised. There were lots of things I hadn't noticed that you drew my attention to." - Robert Auckland
"Just wanted to say again how great all this deep dive info is. I shared this with a couple colleagues over a monthly breakfast we have and ended up sending them your link." - Scott Gable
"Alex, thank you so much! I am blown away at the number of action items. Your feedback was amazing!" - Austin Liberato
"Thank you for today's analysis and conclusion session. You truly understood my challenges and opportunities, and your insights are proving invaluable." - Paul Zogg
Read a real audit before you buy one
This is an actual audit I delivered to a photographer, shared with her permission (competitor names anonymized). Scroll through it, and if it doesn't look worth several times the price, don't buy one.
It runs to about 11,000 words. It opens with a summary, the questions she sent in, the critical and important issues, what's already working and a list of things I checked that she can ignore, then goes through search & AI visibility, design & UX, content strategy (with an anonymized competitor comparison) and the technical foundation, and it ends with the priority action plan and an appendix of copy-paste fixes.
How it works:
Here's what to expect from the audit process:
- 1. You answer a few questions: You start by filling out a quick form so that I can better understand your business goals, your audience, and what's currently frustrating you about your site. This also helps me confirm that we're a good fit before we get started.
- 2. I audit your website: I review your entire website in detail, looking at everything from design and usability to SEO, speed, and even admin-side setup. The tools gather the data, but the analysis of what's working and what's holding your site back is mine, based on real experience.
- 3. You get your report & action plan: Usually delivered within 5 business days. Your action plan is a prioritized checklist you can tick off as you go, and the copy-paste fixes for your titles, descriptions and schema are ready to use.
- 4. With the Audit + Strategy Call, we go through it live: A 75-minute Zoom call, screen-shared and fully interactive, where we decide together what to fix first. You keep the recording and get 30 days of email support, and about 3 weeks after delivery I re-check your site to see which fixes landed.
- 5. Full credit toward an implementation project: Want me to do the fixes for you? Or need a full website redesign? 100% of your audit fee is credited toward any project over $1,000 booked within a month of delivery. If you move forward, the audit was free, and if you don't, you still walk away with an expert roadmap you can act on yourself.
If you diligently implement all my recommendations, you can expect:
- Better feedback from clients and peers
- Higher search rankings (SEO wins)
- More clarity and trust across your site
- More inquiries, bookings, and sales
All toward a single goal: helping your photography business grow.
My website audit includes...
đ Analyzing Your Business
- Review of your current goals & strategy
- Business positioning
- Sales & marketing funnel (traffic â inquiries â bookings)
- Current messaging across pages
- Overview of your current traffic sources (social, SEO, referrals, email, paid)
- Photography niche considerations
Why it matters: To fully understand where you are, where you need to go, and to tailor my website recommendations accordingly.
đ¨ Design & Branding
- Color, font, and layout usage
- Template consistency & hierarchy
- Header & footer layouts
- Visual clarity & whitespace
- Image curation & editing quality
- Layout and content quality on the homepage and all your main pages!
Why it matters: Consistent, intentional design builds trust, and trust builds bookings.
đ SEO & Visibility
- Meta titles & descriptions
- Image metadata (IPTC, alt tags)
- Heading tags
- Keyword targeting (for your niche)
- Ahrefs & Screaming Frog analysis
- Backlinks & internal linking structure
- Duplicate content check
- Internal linking strategy
- Keyword cannibalization and content gaps
Why it matters: Better SEO means more people discover you organically, without having to pay for ads.
đŧ Content Strategy
- Copywriting tone & clarity
- Blog & galleries structure
- Keyword usage in headings & copy
- Use of client reviews and trust-building elements
- Headline clarity
- Duplicate or thin content
Why it matters: Strategic, authentic content helps you connect with ideal clients and improves SEO.
đ Analytics & Traffic Insights
- Google Analytics: traffic, bounce rates, top pages, mobile vs. desktop breakdown, new vs. returning users, page paths and behavior flow
- Google Search Console: indexing issues, keyword performance, other insights
Why it matters: These numbers show where your site is performing well and where it needs help.
đ Technical & Admin Setup
- Site settings, plugins, theme/template setup, etc.
- Outdated software or PHP version
- Backup & security protocols (SSL, headers)
- Domain & DNS setup, platform integrations
Why it matters: Behind-the-scenes issues can silently hurt performance, SEO, and security.
⥠Site Speed & Performance
- Hosting & admin setup
- Caching setup
- Image compression & lazy loading
- Testing via Lighthouse / PageSpeed Insights
- Font loading optimization
- Render-blocking scripts and asset cleanup
Why it matters: Faster sites rank better and convert more. Every second counts when a potential client is browsing.
đą Mobile Optimization & Accessibility
- Mobile responsiveness check
- Keyboard and screen-reader accessibility
- Tap targets, text contrast, font sizing
Why it matters: An inclusive, accessible site reaches more people and often ranks better.
đšī¸ User Experience (UX) & Conversions
- First impressions & visual flow
- Call-to-action clarity
- Mobile usability (critical)
- Navigation structure
- Trust elements (testimonials, awards, etc.)
- Booking & contact form experience
- Button placement, hierarchy, and click friction
Why it matters: Good UX turns visitors into clients. Confusing UX makes them bounce.
â Your Questions Answered
The questions you send me before the audit get their own section in the report, answered one by one. No question is too basic (most photographers I work with don't consider themselves technical at all).
With the Audit + Strategy Call there's also time set aside just for you at the end of our Zoom call, so you can ask about anything else that's been on your mind: technical roadblocks, redesign concerns, marketing questions, or broader business struggles.
Why it matters: The audit is tailored, but your situation is unique. This ensures nothing important is left unaddressed, and you walk away with complete CLARITY.
Why work with me to improve your photography website:
1. Industry experience:
I started out as a freelance photographer myself after college, enough to get a taste of the struggles. Having a background in computer science, I pivoted to building websites for photographers, and I've been doing that exclusively since 2007, so I know how the industry works. Read my full story.
2. Customer service: I'm fast and meticulous, I respond to all your questions, as best as I can, quickly and thoroughly. And I always try to be as polite & kind as possible, I value that.
3. Clarity: I love seeing the bigger picture in any business struggle, and I always want to leave you with a great understanding of the problem and solutions, with actionable clear next steps.
What happens after your audit:
You'll walk away with a clear action plan and full clarity on what your site actually needs. From there, most audits naturally lead into one of four next steps:
1. DIY it. Take the action plan and implement everything yourself, or hand it to your web designer or VA (the fixes are written so someone else can follow them too). The audit report (and the call recording, if you booked the call) are yours to keep forever.
2. Move into a Website Makeover. If your site has good bones but needs expert work on speed, SEO, design, or UX, this is the fastest path to results. Your full audit fee is credited toward the project, so you're already part of the way there. Learn more about the makeover.
3. Continue on a Website Support Plan. If the site mainly needs steady upkeep and someone to keep an eye on it, a support plan is often the cleanest next step.
4. Go for a full custom build. If we discover that your site needs a ground-up rebuild, I'll tell you honestly. And yes, your audit fee is credited toward that too. Learn more about custom websites.
100% of your audit fee is credited toward any project over $1,000 booked within a month of delivery. No pressure to decide on the spot, but if one of those options is clearly the right move, I'll tell you plainly.
Quick answers
How much does a website audit cost?
The written audit is $295. The Audit + Strategy Call is $795 and adds a 75-minute Zoom call, 30 days of email support and a re-check about 3 weeks after delivery. If the audit doesn't give you clear next steps, I'll refund it in full.
How long does it take?
Usually within 5 business days. You start with a short questionnaire about your business and goals, so I know what to look for before I open your site.
Is it a report or a call?
The audit is a written report you keep, and you can hand it to your web designer or VA (the fixes are written so someone else can follow them). The live call comes with the $795 option, and you keep the recording.
Do I need to be technical?
No. Most photographers I work with don't consider themselves technical at all. The action plan is in plain language and starts with the 3 changes I'd make first.
Which platforms do you audit?
WordPress, Squarespace, Showit, PhotoDeck, Pixieset, Format, Zenfolio, SmugMug, PhotoShelter and most other platforms photographers use.
Does the audit check how I show up in ChatGPT and AI search?
Yes, it's one of the checkpoints. The report covers how your site shows up in ChatGPT, Perplexity and Google's AI Overviews, next to Google itself, and what to change so they get the facts about you right. If you'd rather have those fixes done for you, that's the SEO & AI visibility service, and your audit fee is credited toward it.
What Suzanne did with her audit
Suzanne Rothmeyer (suzannerothmeyer.com), a brand photographer in Seattle, came to me for an audit and SEO work. The example report above is hers. By our follow-up call she had already changed things on her site based on it, and she kept working through the rest of the list herself.
Read more case studies"I took quite a bit of time going through it, and I've already changed some of the things on my website as per your recommendations."
Suzanne Rothmeyer, on our follow-up call
Case study: a review first, a new website four years later
Kati Schneider, a family photographer in Zurich, wasn't sure what she needed in 2021, so we started with a 90-minute review. Her site kept ranking, it went on my support plan, and the rebuild came in 2025, in English and German, when she had 4 reasons for it instead of 1.
Read the case study"Following this, my website was double the speed! And being a photographer, my website is so image heavy, that I didn't think I can get it any faster."
Kati Schneider, after her 2021 review
Let's get started
Get clear, direct feedback on improving your photography website. Trusted by 400+ photographers in 25+ countries since 2007.
Usually delivered within 5 business days.
And 100% of your audit fee is credited toward any project over $1,000 booked within a month of delivery.
I'll then get back to you ASAP with any follow-up questions and a clear time estimate.
Any other questions? Get in touch.
