Curated reading material for the summer 👓📚
These are 50+ hand-picked articles that I enjoyed since the beginning of 2018, on topics like business / industry news, web-design, SEO & WordPress.
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Results-oriented web-design articles for photographers
No bullsh*t here. All posts are actionable and easy-to-follow,
helping you build amazing photography websites.
Q&A #13: WP theme, benefits of my work, future of the industry, WP caching
Answering your questions about my favorite WP theme, the benefits of working with ForegroundWeb, my thoughts on the future of the photography market, and troubleshooting your WP site not saving your changes.
Read articleFinal steps to successfully launching your WordPress site
If you feel you're ready to launch a new WP photography website, take some time to go through this list of small tasks to make sure everything is ready to go live.
Read articleeCommerce solutions for photographers: how to sell images & services on your photography website
This article aims to give you a round-up of tools & services you can use to sell prints and image licenses, using WordPress or dedicated photography platforms. The margins have become narrower, and have more options these days.
Read articleInterview on the PhotoBizX Podcast: “Everything you need for a successful photography website”
I'm back on the PhotoBizX podcast with a really long and detailed conversation (with host Andrew Hellmich) about user experience in photography websites. Andrew and I cover (almost) everything you need to know for building a great photography website.
Read articleWordPress page builders: the easier way to build custom page designs
The whole WordPress ecosystem has matured a lot in recent years, and with it came better-and-better plugins that sit on top of WordPress' default editor. Page-builder plugins are a fantastic way to create advanced page designs on your WordPress website.
Read articleCurated list of the best WordPress plugins for photographers
Collection of recommended WordPress plugins (that I'm often using when building photography websites). Almost all plugins below have excellent reviews & a rating of at least 4 out of 5 stars, and have been thoroughly revised and tested.
Read articleWordPress themes for photographers: how to find and buy the best WP themes for your photography website
WordPress themes have come a long way in recent years. Premium WP themes are now incredibly flexible and powerful, they're mobile-friendly and SEO-friendly, and they often include a slew of powerful plugins that extend their functionality even further. Here are my recommendations.
Read article8 things to do after installing WordPress – a list of actionable tasks for any new or existing WP site
After setting up your hosting account and installing WordPress, you need to configure a few details first, before starting to add the content to the site, things like: staging area, user and search engine access, sample content, settings, permalinks, security & more.
Read articleBest WordPress tutorials to learn how to build and manage your WP site
Even if you have a developer building the WP site for you, you should learn how WordPress works and how to manage the site content in the future. This is a curated list of good introductory (and free!) WordPress resources for beginners.
Read articleBest WordPress hosting for photographers: budget vs premium providers, what features to look for, and how to migrate your photo site
If you've decided to choose WordPress for your photography website, the hosting provider is critical to the well-being of your site, and to your SEO and marketing efforts. Put your photography website on a quality WP hosting service from the beginning, it's the foundation that everything else sits upon.
Read articleWordPress vs. photography-specific & other platforms: deciding where you should build your photo website
How do you decide what platform to build your photography website on? WordPress has become very popular, but photographer-specific tools have their own strong features. This article will help you decide which best fits your needs.
Read articleDon’t obsess over SEO: 10 things you should be taking care of on your photography site before doing advanced SEO work
SEO procrastination is too common among photographers, often times actually damaging their business. There's a time for SEO work, of course, but other website changes should be taken care of first. Make sure your website completely nails these issues before worrying about traffic and SEO.
Read articleQ&A #12: Google Analytics, retina images, protecting high-res images, Yoast focus keywords
Answering your questions about filtering your own visits in Google Analytics, the balance between retina image quality and website performance, selling high-res images while still protecting them, using Yoast's focus keyword feature.
Read articlePhotography website user experience [video]
I was recently invited for a live Facebook event (hosted by Julie Christie from Togs in Business) where I shared some insights into what photographers like you should be thinking about when it comes to photography website user experience.
Read articleBig SEO news: you can now write longer SEO meta-descriptions
Google now displays longer description snippets in their search results. Learn what means for SEO, how to take advantage of the longer SEO meta-descriptions, and how to track your results in Google Search Console.
Read articleCopywriters for your photography website & 10 tips on improving your own writing
Great copywriting has become an important piece in any online business these days, and can considerably improve conversion rates, you shouldn't neglect it. These are 10 tips to help you improve your writing, plus a list of professional copywriters for photographers.
Read articleNew Google Search Console design and user interface: here’s what changed and which reports are most useful
The Google Search Console SEO tool has been redesigned from scratch, with indexing and search performance reports will provide even more insights into how you can improve your website (both in Google's eyes and for your human visitors). Here's what new and how to get useful insights from it.
Read articleSEO is a long-term game: how long does it take to rank high on Google? [infographic]
SEO is not something you can crank out in a few weeks or months, and then just expect a traffic deluge to come. Better rankings require patience, dedication, and, of course, a commitment to quality content.
Read articleThe importance of WordPress maintenance: what types of problems you can have if you don’t care for your WP site
WordPress' popularity leads to complexity as well. Combining this with poor hosting services, improper management, security attacks and negligence, and you get a slew of possible errors. The solution is prevention: properly manage your WordPress site to avoid security and functionality problems down the line.
Read articleIn-depth guide: Photography website planning guide: find the clarity you need before building a strong online business
It's important to dedicate some time to do research and to strategize before building a new photo website. Follow these guidelines to gain more clarity.
Read articleComplacency is risky: 7 signs that it’s time to redefine your photography business
Too many photographers feel stuck in a photography niche that they don't love anymore. Don't be afraid to tackle hard business decisions, that's where the key is. Because being complacent will hold you back from success.
Read articleOrganizing your images into galleries & collections to help people navigate your archive
How you structure your galleries will help users navigate your site more easily. For a small portfolio site, just a few galleries and you're done. But with a large image archive, creating (nested) collections is important.
Read articleDPI & PPI are irrelevant, only pixel dimensions matter on your website
With everything related to your photography website, only image pixel dimensions matter. You can ignore DPI/PPI, that's just a piece of metadata, only relevant for printing and scanning.
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