Not getting enough inquiries or sales? Are you constantly under-priced by your competition? Sick of struggling and know that you need to change something? The solution is positioning, and I’ll try to convince you why.
Read articlePart 1 of 3 on selling nature prints from your website: the searches that actually sell prints, how AI tools pick a print seller, a homepage that works like a storefront window, and why a slow gallery is a closed shop.
Read articlePart 2 of 3: curate before you sell, put the images on the prints page, take buyers straight from gallery to cart, keep prices readable by bots, and stop letting a heavy watermark undersell the work.
Read articlePart 3 of 3: the last thirty seconds where print sales leak, starting lean, pricing like art, bringing the not-ready buyer back, and what actually makes a stranger buy.
Read articleNico Trinkhaus grew sumfinity.com to 23 languages and 72 travel guides. Six years of support kept it running underneath him.
Read articleMatt Baugh's 2013 site was built for weddings and patched toward real estate for 9 years. The 2022 rebuild speaks to realtors only, from the contact form to the portfolios.
Read articleAmber Roberts wanted a website that felt formal rather than sweet and chit-chatty. Three years on, it has carried her move to family and legacy portraits without a rebuild.
Read articleKati Schneider started with a 90-minute website review in 2021. Four years later her family photography site was rebuilt in English and German.
Read articleBob Lambert's three separate sites became one WordPress site with a Penn State print shop built in, run by Bob himself since 2019.
Read articleClaire Thomas's 2020 website was built to sell prints. Six years on, it also carries photo tours, exhibitions and a book without a rebuild.
Read articleI went back through every email photographers sent me since the start of 2025. They rarely ask for a fix: they describe symptoms, they're scared to touch their sites, and AI search is already sending them clients. Here's what that means for your website.
Read articleRyan Brenizer's new website started as a template project. Halfway through the build, the template had to go. The full story of the rebuild, and the 20-year SEO migration underneath it.
Read articleI'm back on the PhotoBizX podcast for the third time (with host Andrew Hellmich), and this round was all about the question I get asked more than any other right now: is SEO dead now that AI answers everyone's searches before they reach your website?
Read articleWhen Nikki's potential client said "I can't work out how much it costs," that one sentence redesigned her entire site. Here's the before and after of a Sydney photographer's booking path.
Read articleClients don’t move through clean funnels anymore. They bounce between platforms, content, and trust signals. Here’s why the funnel is dead — and how photographers should adapt.
Read articleAI will decide which photographers get seen, trusted, and booked — often before a client even visits your site. Here’s what that means for your photography website.
Read articleA real-world case study on clarifying a mobile headshot studio for corporate buyers: fixing SEO, sharpening positioning, and making the value obvious in seconds.
Read articleUsing multiple photography platforms isn’t the problem—confusing clients is. Here’s how to create one clear home base, simplify navigation, clean up links, and guide buyers exactly where you want them to go.
Read articleYour photography website might be missing key content that’s costing you bookings. A content gap analysis reveals exactly what to fix for stronger SEO, clarity, and more inquiries.
Read articleHow we helped a 150,000-image aviation archive improve clarity, search, SEO, and sales, without rebuilding the site or dumbing down the collection.
Read articleYour site’s missing an easy SEO win. Learn how to add real client FAQs and structured data to boost your visibility in Google, AI tools, and voice search — and get more clicks.
Read articleGetting more visitors but no new clients? Your photo website might be attracting the wrong crowd. Here’s how to fix your targeting and convert the right visitors into bookings.
Read articleAI now shapes how clients discover photographers. Here’s how to make your site understandable to both humans and machines — so you show up higher and convert faster.
Read articleTraffic is down everywhere, but that’s not your problem. Learn why photographers should stop chasing pageviews and focus on trust, conversions, and qualified leads instead.
Read articleGoogle’s advice about “unique image pages” sounds helpful, but it can ruin your SEO if you take it literally. Here’s the smarter way photographers should structure their portfolios.
Read article
Want me to write about something specific?
I'm always crafting new content, but would love to hear from you.
Send me a message to suggest a topic.
One quick website fix per day, plus instant access to all 10+ of my downloadable guides and two premium email courses in the private subscriber hub (a $240 value)! And then get weekly deep dives & quick tips on design, SEO, copywriting, and marketing.
Join thousands of photographers already in.
My BEST advice. Your inbox. Free.
One quick website fix per day, plus instant access to all 10+ of my downloadable guides and two premium email courses in the private subscriber hub (a $240 value)! And then get weekly deep dives & quick tips on design, SEO, copywriting, and marketing. Join thousands of photographers already in.
My BEST advice. Your inbox. Free.
No spam ever. You are free to unsubscribe at any time.
“If you haven’t subscribed to Alex’s newsletter yet you’re a nutjob!”
“SO MUCH good stuff in there – where have you been all my life!!”
“Definitely worthwhile subscribing – always full of great info.”
“The most useful out of everything I get via email. So thank you!”
“So much interesting content. It got my head spinning.”
“It’s so comprehensive and I love Alex’s brutal honesty”
“One of the very few emails that I allow to show up in my inbox.”
“Straightforward, to the point, no nonsense, solid information.”
“You have so much good information – it’s almost overwhelming!”
“The best information & advice on photography websites anywhere.”