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Results-oriented web-design articles for photographers
No bullsh*t here. All posts are actionable and easy-to-follow,
helping you build amazing photography websites.

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How to modernize your photography website and adapt it to recent industry changes

Browsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)

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Q&A #13: WP theme, benefits of my work, future of the industry, WP caching

Answering your questions about my favorite WP theme, the benefits of working with ForegroundWeb, my thoughts on the future of the photography market, and troubleshooting your WP site not saving your changes.

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Final steps to successfully launching your WordPress site

If you feel you're ready to launch a new WP photography website, take some time to go through this list of small tasks to make sure everything is ready to go live.

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eCommerce solutions for photographers: how to sell images & services on your photography website

This article aims to give you a round-up of tools & services you can use to sell prints and image licenses, using WordPress or dedicated photography platforms. The margins have become narrower, and have more options these days.

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Interview on the PhotoBizX Podcast: “Everything you need for a successful photography website”

I'm back on the PhotoBizX podcast with a really long and detailed conversation (with host Andrew Hellmich) about user experience in photography websites. Andrew and I cover (almost) everything you need to know for building a great photography website.

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WordPress page builders: the easier way to build custom page designs

The whole WordPress ecosystem has matured a lot in recent years, and with it came better-and-better plugins that sit on top of WordPress' default editor. Page-builder plugins are a fantastic way to create advanced page designs on your WordPress website.

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Curated list of the best WordPress plugins for photographers

Collection of recommended WordPress plugins (that I'm often using when building photography websites). Almost all plugins below have excellent reviews & a rating of at least 4 out of 5 stars, and have been thoroughly revised and tested.

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WordPress themes for photographers: how to find and buy the best WP themes for your photography website

WordPress themes have come a long way in recent years. Premium WP themes are now incredibly flexible and powerful, they're mobile-friendly and SEO-friendly, and they often include a slew of powerful plugins that extend their functionality even further. Here are my recommendations.

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8 things to do after installing WordPress – a list of actionable tasks for any new or existing WP site

After setting up your hosting account and installing WordPress, you need to configure a few details first, before starting to add the content to the site, things like: staging area, user and search engine access, sample content, settings, permalinks, security & more.

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Best WordPress tutorials to learn how to build and manage your WP site

Even if you have a developer building the WP site for you, you should learn how WordPress works and how to manage the site content in the future. This is a curated list of good introductory (and free!) WordPress resources for beginners.

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Best WordPress hosting for photographers: budget vs premium providers, what features to look for, and how to migrate your photo site

If you've decided to choose WordPress for your photography website, the hosting provider is critical to the well-being of your site, and to your SEO and marketing efforts. Put your photography website on a quality WP hosting service from the beginning, it's the foundation that everything else sits upon.

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WordPress vs. photography-specific & other platforms: deciding where you should build your photo website

How do you decide what platform to build your photography website on? WordPress has become very popular, but photographer-specific tools have their own strong features. This article will help you decide which best fits your needs.

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Don’t obsess over SEO: 10 things you should be taking care of on your photography site before doing advanced SEO work

SEO procrastination is too common among photographers, often times actually damaging their business. There's a time for SEO work, of course, but other website changes should be taken care of first. Make sure your website completely nails these issues before worrying about traffic and SEO.

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Q&A #12: Google Analytics, retina images, protecting high-res images, Yoast focus keywords

Answering your questions about filtering your own visits in Google Analytics, the balance between retina image quality and website performance, selling high-res images while still protecting them, using Yoast's focus keyword feature.

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Photography website user experience [video]

I was recently invited for a live Facebook event (hosted by Julie Christie from Togs in Business) where I shared some insights into what photographers like you should be thinking about when it comes to photography website user experience.

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Big SEO news: you can now write longer SEO meta-descriptions

Google now displays longer description snippets in their search results. Learn what means for SEO, how to take advantage of the longer SEO meta-descriptions, and how to track your results in Google Search Console.

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Copywriters for your photography website & 10 tips on improving your own writing

Great copywriting has become an important piece in any online business these days, and can considerably improve conversion rates, you shouldn't neglect it. These are 10 tips to help you improve your writing, plus a list of professional copywriters for photographers.

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New Google Search Console design and user interface: here’s what changed and which reports are most useful

The Google Search Console SEO tool has been redesigned from scratch, with indexing and search performance reports will provide even more insights into how you can improve your website (both in Google's eyes and for your human visitors). Here's what new and how to get useful insights from it.

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SEO is a long-term game: how long does it take to rank high on Google? [infographic]

SEO is not something you can crank out in a few weeks or months, and then just expect a traffic deluge to come. Better rankings require patience, dedication, and, of course, a commitment to quality content.

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The importance of WordPress maintenance: what types of problems you can have if you don’t care for your WP site

WordPress' popularity leads to complexity as well. Combining this with poor hosting services, improper management, security attacks and negligence, and you get a slew of possible errors. The solution is prevention: properly manage your WordPress site to avoid security and functionality problems down the line.

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In-depth guide: Photography website planning guide: find the clarity you need before building a strong online business

It's important to dedicate some time to do research and to strategize before building a new photo website. Follow these guidelines to gain more clarity.

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Complacency is risky: 7 signs that it’s time to redefine your photography business

Too many photographers feel stuck in a photography niche that they don't love anymore. Don't be afraid to tackle hard business decisions, that's where the key is. Because being complacent will hold you back from success.

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Organizing your images into galleries & collections to help people navigate your archive

How you structure your galleries will help users navigate your site more easily. For a small portfolio site, just a few galleries and you're done. But with a large image archive, creating (nested) collections is important.

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