How to track internal site searches in Google Analytics
Learn how to use Google Analytics to track what people on your site are searching for (whether that's images or blog posts), and how to take advantage of this site search data.
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Results-oriented web-design articles for photographers
No bullsh*t here. All posts are actionable and easy-to-follow,
helping you build amazing photography websites.
In-depth guide: The photographer’s guide to email signatures
You've worked hard to create an awesome website to showcase your images, and you want as many visitors as possible. You might be overlooking one of the simplest promotion tools you have: the email signature. Here's what to include or not, best practices, resources & examples.
Read articleImages matter most – a manifesto for serious photographers: focus on quality and stop looking for shortcuts
Let's get this straight: CONTENT IS KING. Your photo website is just a magnifier of the quality of your images.
Read articleIt’s time to start a successful photography blog 📝
A great photography blog can bring huge SEO benefits. Get my blogging course for photographers and learn how to set up a sustainable blogging practice and how to never run out of blogging ideas.
Read articleQ&A #19 – SEO edition: titles & meta-descriptions, menu items, blog snippets, image rankings & more
Answering your SEO-related questions about writing unique titles & meta-descriptions for your pages, menu items, blog snippets, image rankings & more.
Read articleIn-depth guide: How to optimize images for website performance: image sizes, compression, tools & testing (updated for 2020)
The definitive guide on optimizing your images to increase the speed of your photography website: how to size & compress your images, what file types and tools to use, how to test your site's speed (plus examples & FAQs). Start your engines!
Read article🎙️ My interview on the WordPress Photography Podcast: “Develop and focus your photo business”
I was fortunate to be recently invited to the WordPress Photography Podcast for a 30-minute chat with Scott Wyden Kivowitz, and we cover a few topics that I care about.
Read articleUsing content marketing to grow your photography business – Interview with UK photographer Linus Moran
The importance of blogging and writing lots of meaningful content for your target audience, from the words of successful UK wedding photographer Linus Moran. Get inspired and learn how you can improve the content on your site.
Read articleWordPress users rejoice! You now have automatic print lab integration using NextGen Gallery Pro
Learn what "auto-fulfillment" is, why it matters, and how you can now build a completely automated print-selling website on WordPress using the NextGen Pro plugin.
Read articleQuick SEO tips on targeting a weird location keyphrase
Is it's difficult to include a target keyphrase into your content? Learn some strategies you can use when natural language fails you: use variations/inversions, use the words separately, or only show them to Google.
Read articleQ&A #18: updating old posts & broken links, Analytics stats, licensing prices & fixing 301 redirects
Answering your questions about updating old blog posts & broken links, what to do after launching a site, image download prices & fixing 301 redirects.
Read articleCurated links #7
New interesting reading material & videos that I discovered recently about photography website design, marketing, SEO and other business tips.
Read article[▶️] Typography basics for photographers
We'll take a site example with poor typography, and go through a few simple steps to try to improve the look and readability of the text. Something that you can then apply to your own photography website.
Read article[▶️] Are you ranking for completely unrelated keywords?
Is your website ranking for completely unrelated keywords because of a rogue post? Should you delete it or try to update it to promote your more important pages or services?
Read article[▶️] Never upload high-res images to your site
I'm going to try to do a video exclusive, I'll try to act as an image thief, sort of a hacker if you want, just to prove how easy it is to steal large images from the source code on WordPress, Squarespace, and Wix.
Read article[▶️] Google hates seeing repeated content
Don't try to jam keywords into your SEO tags, into the page templates on your website, or into the image ALT tags. Take some time to eliminate any existing "spammy" SEO attempts and to write unique SEO tags (or image ALT tags).
Read article[▶️] Should you try to rank for “photography” or “photographer” terms?
If you're a photographer looking to improve your portfolio website and your Google rankings, should you be using "photographer" or "photography" in your content? Is it the same thing to Google? Let's find out.
Read articleCurated links #6
Another set of good articles I found online, on topics like web-design, marketing, and SEO.
Read articleQ&A #17: text on the homepage, pages vs posts, ALT tags & sharing buttons
Answering your questions about including text on the homepage, whether pages rank better than posts, image ALT tags & sharing buttons.
Read article🦖 “Dinosaur” SEO tactics: stop wasting time on outdated SEO tactics and instead focus on what Google now cares about
Many photographers are still following old SEO tips, some of which no longer work or are even hurting their chances to rank well. Learn what SEO strategies to avoid and what to do instead to make Google happy.
Read article10 reasons to include auto-playing music or videos on your website
The fact that all major social media and video platforms allow turning the autoplay feature on (or off), is a clear sign of how wide-spread and popular autoplay videos are. Here are 10 strong reasons to add auto-playing music or videos to your website. Or not.
Read article[▶️] Review of a beautiful headshot & business photography website
Photography website teardown for Kate Dyer's Urban Safari website. A great example of a beautiful design that combines two different specialties (personal branding and business photography). Watch to see a page-by-page review of the site's layout and design details.
Read articleIn-depth guide: How to change your site’s domain name (URL) without losing SEO rankings (7 steps + FAQ)
A step-by-step process for changing your site's URL while maintaining search engine rankings and avoiding indexing problems. Especially important when rebranding your business or when switching to a shorter domain name.
Read articleQ&A #16: old portfolio images, dashes in domain names, comments, SEO tags & redirects
Answering your questions about keeping old portfolio images on your site, using dashes in domain names, transitioning from Blogger to WP, Yoast media redirection settings & more.
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