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Results-oriented web-design articles for photographers
No bullsh*t here. All posts are actionable and easy-to-follow,
helping you build amazing photography websites.

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Lessons learned from working on over 300 photography websites

I've been working as a web-designer on photography websites since 2010 and I noticed a few patterns in my work. Here are some common photographer "blind spots" or things they're struggling with.

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The new Gutenberg page editor in WordPress: everything photographers need to know

Gutenberg is taking WordPress users by storm. Let's explore what it is, how it compares to other page builders, and whether you should be using it.

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The 4 levels of website mobile-friendliness

Even if you pass Google's test, there are different levels of mobile friendliness, which all come down to offering a good user-experience (UX).

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Hierarchy of website priorities: Do you have an unreasonable obsession with SEO?

Focusing on SEO can help you grow your business, but not at the expense of huge user-experience mistakes. Let's define your website priorities and set the in the right order.

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#analytics #marketing #Q&A #wordpress 0 Comments

Q&A #14: site rankings, Google Analytics reports, using large WP themes, changing domain name

Answering your questions about tracking site rankings, Google Analytics reports, using & customizing large WP themes, and a detailed domain name conundrum (changing domain name or changing site content when you have new business goals)

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How to modernize your photography website and adapt it to recent industry changes

Browsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)

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#Q&A #wordpress 0 Comments

Q&A #13: WP theme, benefits of my work, future of the industry, WP caching

Answering your questions about my favorite WP theme, the benefits of working with ForegroundWeb, my thoughts on the future of the photography market, and troubleshooting your WP site not saving your changes.

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Final steps to successfully launching your WordPress site

If you feel you're ready to launch a new WP photography website, take some time to go through this list of small tasks to make sure everything is ready to go live.

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eCommerce solutions for photographers: how to sell images & services on your photography website

This article aims to give you a round-up of tools & services you can use to sell prints and image licenses, using WordPress or dedicated photography platforms. The margins have become narrower, and have more options these days.

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Interview on the PhotoBizX Podcast: “Everything you need for a successful photography website”

I'm back on the PhotoBizX podcast with a really long and detailed conversation (with host Andrew Hellmich) about user experience in photography websites. Andrew and I cover (almost) everything you need to know for building a great photography website.

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#tools #wordpress 0 Comments

WordPress page builders: the easier way to build custom page designs

The whole WordPress ecosystem has matured a lot in recent years, and with it came better-and-better plugins that sit on top of WordPress' default editor. Page-builder plugins are a fantastic way to create advanced page designs on your WordPress website.

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Curated list of the best WordPress plugins for photographers

Collection of recommended WordPress plugins (that I'm often using when building photography websites). Almost all plugins below have excellent reviews & a rating of at least 4 out of 5 stars, and have been thoroughly revised and tested.

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WordPress themes for photographers: how to find and buy the best WP themes for your photography website

WordPress themes have come a long way in recent years. Premium WP themes are now incredibly flexible and powerful, they're mobile-friendly and SEO-friendly, and they often include a slew of powerful plugins that extend their functionality even further. Here are my recommendations.

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8 things to do after installing WordPress – a list of actionable tasks for any new or existing WP site

After setting up your hosting account and installing WordPress, you need to configure a few details first, before starting to add the content to the site, things like: staging area, user and search engine access, sample content, settings, permalinks, security & more.

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Best WordPress tutorials to learn how to build and manage your WP site

Even if you have a developer building the WP site for you, you should learn how WordPress works and how to manage the site content in the future. This is a curated list of good introductory (and free!) WordPress resources for beginners.

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Best WordPress hosting for photographers: budget vs premium providers, what features to look for, and how to migrate your photo site

If you've decided to choose WordPress for your photography website, the hosting provider is critical to the well-being of your site, and to your SEO and marketing efforts. Put your photography website on a quality WP hosting service from the beginning, it's the foundation that everything else sits upon.

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WordPress vs. photography-specific & other platforms: deciding where you should build your photo website

How do you decide what platform to build your photography website on? WordPress has become very popular, but photographer-specific tools have their own strong features. This article will help you decide which best fits your needs.

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Don’t obsess over SEO: 10 things you should be taking care of on your photography site before doing advanced SEO work

SEO procrastination is too common among photographers, often times actually damaging their business. There's a time for SEO work, of course, but other website changes should be taken care of first. Make sure your website completely nails these issues before worrying about traffic and SEO.

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#analytics #Q&A #SEO #wordpress 0 Comments

Q&A #12: Google Analytics, retina images, protecting high-res images, Yoast focus keywords

Answering your questions about filtering your own visits in Google Analytics, the balance between retina image quality and website performance, selling high-res images while still protecting them, using Yoast's focus keyword feature.

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#Q&A #SEO #tools #web-design 0 Comments

Photography website user experience [video]

I was recently invited for a live Facebook event (hosted by Julie Christie from Togs in Business) where I shared some insights into what photographers like you should be thinking about when it comes to photography website user experience.

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Big SEO news: you can now write longer SEO meta-descriptions

Google now displays longer description snippets in their search results. Learn what means for SEO, how to take advantage of the longer SEO meta-descriptions, and how to track your results in Google Search Console.

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