Photographer interview: Richie Gubler
"I am impressed with the impact Tech companies have on the photography industry. The world keeps spinning, there are new ways to advertise and make your business stand out."
Read article
Results-oriented web-design articles for photographers
No bullsh*t here. All posts are actionable and easy-to-follow,
helping you build amazing photography websites.
How to define and fix your photography business funnel
Growing your website traffic should happen after building a solid foundation. Learn how to define the "funnel" for your photography business, and how to fix it if you're losing leads.
Read articlePhotographer interview: Claire Thomas
"Over the past few years my main photography specialty has been photojournalism, with a focus on conflict and humanitarian crises in the Middle East."
Read articleGallery or portfolio page descriptions: what to write about, and why they’re useful to visitors and Google
Each gallery on your photography website should ideally have a description at the top, above the thumbnails, explaining what the images are all about.
Read articleHow to track internal site searches in Google Analytics
Learn how to use Google Analytics to track what people on your site are searching for (whether that's images or blog posts), and how to take advantage of this site search data.
Read articleIn-depth guide: The photographer’s guide to email signatures
You've worked hard to create an awesome website to showcase your images, and you want as many visitors as possible. You might be overlooking one of the simplest promotion tools you have: the email signature. Here's what to include or not, best practices, resources & examples.
Read articleImages matter most – a manifesto for serious photographers: focus on quality and stop looking for shortcuts
Let's get this straight: CONTENT IS KING. Your photo website is just a magnifier of the quality of your images.
Read articleIt’s time to start a successful photography blog 📝
A great photography blog can bring huge SEO benefits. Get my blogging course for photographers and learn how to set up a sustainable blogging practice and how to never run out of blogging ideas.
Read articleQ&A #19 – SEO edition: titles & meta-descriptions, menu items, blog snippets, image rankings & more
Answering your SEO-related questions about writing unique titles & meta-descriptions for your pages, menu items, blog snippets, image rankings & more.
Read articleIn-depth guide: How to optimize images for website performance: image sizes, compression, tools & testing (updated for 2020)
The definitive guide on optimizing your images to increase the speed of your photography website: how to size & compress your images, what file types and tools to use, how to test your site's speed (plus examples & FAQs). Start your engines!
Read article🎙️ My interview on the WordPress Photography Podcast: “Develop and focus your photo business”
I was fortunate to be recently invited to the WordPress Photography Podcast for a 30-minute chat with Scott Wyden Kivowitz, and we cover a few topics that I care about.
Read articleUsing content marketing to grow your photography business – Interview with UK photographer Linus Moran
The importance of blogging and writing lots of meaningful content for your target audience, from the words of successful UK wedding photographer Linus Moran. Get inspired and learn how you can improve the content on your site.
Read articleWordPress users rejoice! You now have automatic print lab integration using NextGen Gallery Pro
Learn what "auto-fulfillment" is, why it matters, and how you can now build a completely automated print-selling website on WordPress using the NextGen Pro plugin.
Read articleQuick SEO tips on targeting a weird location keyphrase
Is it's difficult to include a target keyphrase into your content? Learn some strategies you can use when natural language fails you: use variations/inversions, use the words separately, or only show them to Google.
Read articleQ&A #18: updating old posts & broken links, Analytics stats, licensing prices & fixing 301 redirects
Answering your questions about updating old blog posts & broken links, what to do after launching a site, image download prices & fixing 301 redirects.
Read articleCurated links #7
New interesting reading material & videos that I discovered recently about photography website design, marketing, SEO and other business tips.
Read article[▶️] Typography basics for photographers
We'll take a site example with poor typography, and go through a few simple steps to try to improve the look and readability of the text. Something that you can then apply to your own photography website.
Read article[▶️] Are you ranking for completely unrelated keywords?
Is your website ranking for completely unrelated keywords because of a rogue post? Should you delete it or try to update it to promote your more important pages or services?
Read article[▶️] Never upload high-res images to your site
I'm going to try to do a video exclusive, I'll try to act as an image thief, sort of a hacker if you want, just to prove how easy it is to steal large images from the source code on WordPress, Squarespace, and Wix.
Read article[▶️] Google hates seeing repeated content
Don't try to jam keywords into your SEO tags, into the page templates on your website, or into the image ALT tags. Take some time to eliminate any existing "spammy" SEO attempts and to write unique SEO tags (or image ALT tags).
Read article[▶️] Should you try to rank for “photography” or “photographer” terms?
If you're a photographer looking to improve your portfolio website and your Google rankings, should you be using "photographer" or "photography" in your content? Is it the same thing to Google? Let's find out.
Read articleCurated links #6
Another set of good articles I found online, on topics like web-design, marketing, and SEO.
Read articleQ&A #17: text on the homepage, pages vs posts, ALT tags & sharing buttons
Answering your questions about including text on the homepage, whether pages rank better than posts, image ALT tags & sharing buttons.
Read article🦖 “Dinosaur” SEO tactics: stop wasting time on outdated SEO tactics and instead focus on what Google now cares about
Many photographers are still following old SEO tips, some of which no longer work or are even hurting their chances to rank well. Learn what SEO strategies to avoid and what to do instead to make Google happy.
Read article
Want me to write about something specific?
I'm always crafting new content, but would love to hear from you.
Send me a message to suggest a topic.
