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Photo website project costs

There's no clear-cut price list for building a new photography website because no two websites are the same.

I don't create assembly-line websites, so I can't possibly state what a new site costs for you yet. Costs are influenced a lot by your target audience and how they'll be using the site. Therefore, as a professional, I start all design projects with a big questionnaire to fully understand what needs to be done before I can give you a precise cost & time estimate. The scope of the project is the hard part (researching & deciding on the best solution for your goals), so I don't use fixed prices.

But if you need some rough ballpark figures, a typical custom website project ranges from $3,000 to $8,000 and my clients usually spend between $1,000 and $3,500 per year for optional-yet-important extra premium support or website maintenance.

A typical website makeover project usually ranges between $1,500 & $4,000, often with maintenance or support on top of that.

In-depth SEO audits usually range between $1,000 and $2,500 depending on the particularities of each website and underlying photography business. Website reviews and performance optimizations are each in the $450 to $1,200 range, and consulting calls are $250/hour with discounts for longer coaching packages. All costs expressed in USD.

Except for consulting calls, I don't work on an hourly basis, I am not selling my time. I work on a per-project basis & try to focus on the quality of the work, instead of rushing things. I don't accept checks or payment plans.

I give fixed project prices in advance, and I don't nickel and dime you with change orders, so that we can stay within the initial budget. If needed, we can adapt the quote to your budget by adding or removing functionality.

The price never alters, there are no "surprises" or hidden costs. I want to have an up-front and honest working relationship.

I'm not the cheapest in the industry. The quality that I aim for doesn't allow for the prices offered by open marketplaces like Upwork, I don't participate in their race to the bottom. Clients often come to me with dodgy websites created 10 years ago by a "friend". But a modern website that I can build is a revenue-generating business asset that pays for itself over and over, and allows you to position yourself as an expert in your niche and charge a premium price.

I'm the person you hire when you need your photography website done right, delivered on time for the right price.

"He priced competitively and then delivered in spades!

All our queries are handled within 24hours and the turn-around on work is absolutely extraordinary. He explains the work needed to be carried out in clear, concise, simple english.

He has built two sites for us, continues to provide outstanding IT support and we have no considerations whatsoever of going anywhere else with future website work we need carried out." - Nick Reid

"So many times I work with subcontractors that I have to push to finish a job. It seemed as though Alex was waiting on me at every step. He was so efficient and on task throughout the project.

Great price, great quality, great service." - Mike Klemme

"The work very much exceeded my expectations. Project quote was very specific and accurate.

I now have an updated website that I am not embarrassed to show clients. Alex's services got me here in a fraction of the time it would have taken for me to figure this out on my own.

I can wholeheartedly recommend Alex's services. From my interactions with him on my website update I found him to be very organized, efficient and hardworking. He met every deadline set and clearly communicated his thoughts and recommendations on how best to achieve my desired end-result." - Jimmy White

"As planned, the website is cleaner, easier to navigate, brighter and fresher looking images and although I haven't experienced this yet - easier to update going forward because of the technical aspects of the site.

Excellent experience working with Alex." - Todd Langille

Your photography website is an investment, not an expense

Photographers often feel resistance toward hiring experts in other industries and allocating a budget for their website. It's natural to try to cut down on costs (especially in today's economy), but a poorly-built site won't give you serious results.

If you want to transition from an expense to an investment mentality, you have to work hard to define your goals first, to get to know who you’re working with (and how to work efficiently with them).

Generic developers perform tasks and focus on their time & output level. So they become an expense and a commodity. Whereas professionals provide solutions and focus mainly on the results they create, so they’re an investment and are worth paying relative to the value they give you.

I specialize in building photography websites and am willing to sit down and understand the "big picture" in your project, so I strive to position myself as a professional and a worthy investment.


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