Press info

Copy-paste information for bloggers, media professionals, and other interested parties. Please feel free to use as is.
Have any other questions, email me.

The basics

ForegroundWeb is a one-person web design and SEO business for photographers, run by me, Alex Vita, from Bucharest, Romania, and working with photographers worldwide. I’ve built and fixed photographers’ websites since 2007 and ran ForegroundWeb under its own name since May 2014. Trusted by 400+ photographers in 25+ countries since 2007.

I can share insights on photography websites, SEO and AI search for photographers, web design & development, the business of photography and productivity, and you can book me for podcast interviews, speaking engagements, private workshops & webinars, guest writing, or statements for your articles & books.

Email: hello@foregroundweb.com (I reply to every message), or use the contact form.

Contact me

What I do

Website audit: a manual review of a photographer’s website, delivered as a written report, $295 (or $795 with a strategy call), usually within 5 business days.
Website makeover: fixes to the site a photographer already has (speed, structure, SEO, the path to the contact form), $2,000, up to 10 days of focused work, 3 months of support included.
Custom website: planned, designed and built from scratch, from $4,500, usually 3 to 4 weeks once the content is ready.
SEO & AI visibility: done-for-you on-site SEO, local SEO and an AI visibility check, $1,500 for WordPress sites or $1,200 on other platforms.
Website support plans: updates, backups, security and monitoring, from $400 a year.

All prices in USD, every project a fixed quote. The full table is on the costs page.

Who it’s for

Professional and semi-professional photographers of every kind (weddings, portraits, commercial, fine art, stock and photo agencies), from a first website to a full rebuild. Not for businesses outside photography, apart from the rare neighbouring creative one.

As featured in

PhotoBizX podcast: Why photographers need to be picked by AI, not just ranked by Google (also Everything you need for a successful photography website and How to build a photography website that converts visitors to clients)
B&H Photography Podcast: Building and maintaining your web presence, with Ben Von Wong
PetaPixel: Stats and insights from the websites of the top 100 photographers
Digital Photography School: guest articles on the future of photography websites
This Week in Photo: Portfolio websites, build or buy?
Sprout Studio, Business of Photography podcast: a website that differentiates you and your website as a multiplier of your work
This is Reportage podcast: This is Alex Vita
Great Big Photography World podcast: interview with Alex Vita
Zoe Hiljemark: How to create a photography website to attract and convert
The Landscape Photography Show: What you need for a great photography website
F-Stop Collaborate and Listen: Designing a photography website
Beginner Photography Podcast: Website mistakes by photographers
Hair of the Dog podcast: The SEO mistakes most photographers make, and a speaker at the Hair of the Dog Summit 2023
Latitude Photography podcast: Photographers’ websites, tips and reviews
Imagely, WordPress Photography Podcast: Develop and focus your photo business
Flaunt My Design: How to position yourself as an expert in your niche (case study)
Professional Photo magazine: feature (print)

A longer bio

I run ForegroundWeb (f-o-r-e-groundweb dot com), which is all about photography websites.

I started out in photography myself after a Computer Science degree: a portrait studio, a few weddings, and my own website, which other photographers noticed and asked me to build theirs. That was 2007, and I’ve worked on photographers’ websites ever since, with everyone from beginner photographers to full-time pros and large agencies: 400+ photographers in 25+ countries so far.

I help photographers in two ways. I either do the work for them (custom websites, makeovers of the site they have, SEO & AI visibility projects and yearly support plans), or I show them where to improve and let them do it themselves: website audits, a weekly newsletter, free courses and a large library of articles. I’ve also taught SEO to hundreds of photographers through courses and webinars, and I’m a regular guest on photography business podcasts.