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Copy-paste information for bloggers, media professionals, and other interested parties. Please feel free to use as is.
Have any other questions, email me.

The basics

ForegroundWeb is an educational website for photographers, offering detailed web-design articles and services – all about photography websites.

It’s a one-man business run by Alex Vita, living in Bucharest, Romania. Read my full story here

I can share insights on: photography websites, the business of photography, SEO, web-design & development, productivity.
You can book me for: podcast interviews, speaking engagements, private workshops & webinars, guest writing, statements for your articles & books.

Here’s a selection of my past interviews & guest articles

Contact me


A longer bio

I run a website called ForegroundWeb (f-o-r-e-groundweb dot com) which is all about photography websites.

I started out years ago with photography myself, been through the struggles of finding work, shot a couple of weddings, had my own portrait studio, and learned to build photo websites through firsthand trial-and-error. Since then I’ve been a successful freelancer, gathering experience from over 200 projects, both small and large, everything from beginner photographers to full-time pros and large agencies.

I help photographers grow their photography business with a stellar web presence, in two ways:

  • I either build websites for them, I have almost ten years of experience, having worked on over 200 websites for photographers from 25 countries
  • or I help and teach photographers how to improve their online business themselves:
    • a ton of educational content (articles, newsletter, resources)
    • website teardowns and SEO audits, showing them where they need to improve
    • consulting & strategy calls

My clients are pro or semi-pro photographers selling licenses or photo-based products online (prints, calendars, books, workshops, photo tours, etc.)

I also work on portfolio-only websites, that don’t sell anything, but I can make less of an impact there, because I don’t do photo critiques, and the quality of the images is the overwhelming factor there. But there’s still plenty I can improve on portfolio websites as well, and I’ve written plenty of articles about this topic as well (about how to edit down and sequence images in a portfolio).


Social media profiles






Brand colors

Red (logo & accent color): #DF6865

Blue (web-design services): #2A679F, #DFE8F0

Green (resources): #64AA41, #D8E5D9


Site screenshots (mid-2019)


Level up your photography website

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“The best information & advice on photography websites anywhere.”