In-depth guide: Business positioning for photographers: How to thrive (not just survive) in today’s saturated industry – with insights from pros
Not getting enough inquiries or sales? Are you constantly under-priced by your competition? Sick of struggling and know that you need to change something? The solution is positioning, and I’ll try to convince you why.
Photography Websites Report: Stats & insights from the websites of the world’s top 100+ photographers
What are famous photographers doing right on their websites? Or better yet, what are they doing awfully wrong despite being successful? Read this detailed research project to learn more.
In-depth guide: 60+ photography website mistakes – the complete guide to finding and fixing your website problems
With straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.
In-depth guide: 10 important mindset shifts to finally take your website & business to the next level
Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.
In-depth guide: How to define your target audience & elevator pitch (and use them on your site)
What do you do? What makes you unique as a photographer? Understanding answers to those questions in a very nuanced way is incredibly valuable to the long-term success of your photography business. And having a clear "unique selling proposition" (USP) can help you build a focused and attractive website.
In-depth guide: Information architecture for photographers: how to structure your site for optimal user experience & conversions
Organizing your content is a highly important process and should come before any design and technical considerations, before SEO. Don't let your site theme/template dictate how you structure your website. You need to decide that first, and then customize the site to meet your needs.
In-depth guide: Navigation menu best‑practices for photography websites
Sadly just an afterthought for some photographers, the navigation menu is critical for the effectiveness of a photo website. Even though it takes up just a few pixels, it can truly make or break the site. These are all-important recommendations for building a clear & effective navigation menu, with examples along the way.
In-depth guide: 15 best features of successful photo websites (and how to design yours)
Learn from successful photographers and follow these website ideas and best practices for building your own amazing photography website.
How to modernize your photography website and adapt it to recent industry changes
Browsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)
In-depth guide: The complete SEO guide for photographers: 50 tips to maximize your Google rankings & get found online
50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.
In-depth guide: Image SEO essentials: How to optimize for Google Image search to drive more traffic to your photography website
Image SEO guidelines for ranking in Google Image search, along with explanations of why you'd want to rank in Google Image search, how it different from regular SEO, how to track your image SEO results and what the future brings.
In-depth guide: How to optimize images for website performance: image sizes, compression, tools & testing (updated for 2021)
The definitive guide on optimizing your images to increase the speed of your photography website: how to size & compress your images, what file types and tools to use, how to test your site's speed (plus examples & FAQs). Start your engines!
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