Learn how to showcase your best work online & sell more images!
Differentiate your website from the world of photo hobbyists with my honest web-design services and in-depth articles & resources.
Having worked with hundreds of photographers across the world, I can help you take your online presence to the next level.
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Check out the Articles section to start you web‑design education. I'm constantly adding new articles and Q&As.
You'll see I like to write actionable, in‑depth content. No fluff.
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Need help with your photo website?
With many years of experience in this specific niche, I offer a full range of web‑design & consulting services for aspiring & pro photographers.
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The complete training resource for building a successful photography website, with actionable lessons covering: business & mindset, website structure, content, web-design, testing & launching, G. Analytics & Search Console, SEO, marketing, and more...
With straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.
Read articleSometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.
Read articleWhat do you do? What makes you unique as a photographer? Understanding answers to those questions in a very nuanced way is incredibly valuable to the long-term success of your photography business. And having a clear "unique selling proposition" (USP) can help you build a focused and attractive website.
Read articleOrganizing your content is a highly important process and should come before any design and technical considerations, before SEO. Don't let your site theme/template dictate how you structure your website. You need to decide that first, and then customize the site to meet your needs.
Read articleSadly just an afterthought for some photographers, the navigation menu is critical for the effectiveness of a photo website. Even though it takes up just a few pixels, it can truly make or break the site. These are all-important recommendations for building a clear & effective navigation menu, with examples along the way.
Read articleLearn from successful photographers and follow the same best practices for building your amazing photography website.
Read article50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.
Read articleImage SEO guidelines for ranking in Google Image search, along with explanations of why you'd want to rank in Google Image search, how it different from regular SEO, how to track your image SEO results and what the future brings.
Read articleSEO procrastination is too common among photographers, often times actually damaging their business. There's a time for SEO work, of course, but other website changes should be taken care of first. Make sure your website completely nails these issues before worrying about traffic and SEO.
Read articleBrowsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)
Read articleThis article aims to give you a round-up of tools & services you can use to sell prints and image licenses, using WordPress or dedicated photography platforms. The margins have become narrower, and have more options these days.
Read articleA step-by-step process for changing your site's URL while maintaining search engine rankings and avoiding indexing problems. Especially important when rebranding your business or when switching to a shorter domain name.
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Get noticed & sell more work with my affordable and effective design & development services. I'll help you build or improve your online photography presence, regardless if you're an amateur photographer just starting out, or a large photo agency looking to better target your audience. Anything from full website redesigns to small theme tweaks & SEO reviews.
I love exploring creative & technical solutions for your photography website, focusing on honest collaboration, clarity and getting results for your business. I value simplicity and I enjoy working with passionate photographers. Understanding the big picture and paying attention to small details are both critical, I try to practice them in my work every day.
ForegroundWeb is your go-to place to learn how to improve your photography website and branding, with new articles & resources added regularly.
Hope you'll enjoy the content and that you'll put it to good use!
I'm Alex, ex-photographer turned web-designer, working exclusively on photography websites.
Read my full story and don't hesitate to send me a message if you'd like to say "Hi".
