In-depth guide: 10 important mindset shifts to finally take your website & business to the next level
Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.
In-depth guide: How to define your target audience & elevator pitch (and use them on your site)
What do you do? What makes you unique as a photographer? Having a clear USP can help you build an effective photo website.
In-depth guide: Having separate photography websites or merging them?
Understanding the compromises you have to make when promoting multiple photography specialties on the same website. Sometimes, the benefits outweigh the problems.
In-depth guide: Information architecture for photographers: how to structure your site for optimal user experience & conversions
Whenever you build or redesign a photography website, you need to think about how you'll be organizing the content.
In-depth guide: Navigation menu best‑practices for photography websites
All-important recommendations for building a clear & effective navigation menu, with examples along the way.
In-depth guide: 15 best features of successful photo websites (and how to design yours)
Learn from successful photographers and follow the same best practices for building your amazing photography website.
In-depth guide: Embracing minimalism in your photography website
After debunking a few myths first, let's explore the benefits & best practices of building minimalist photography websites.
In-depth guide: The process of selecting images for a strong & coherent portfolio
Guidelines for building a better (online & offline) photography portfolio and a curated selection of resources to learn more.
In-depth guide: The complete SEO guide for photographers: 50 tips to maximize your Google rankings & get found online
50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love!
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