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This is the very first article I published on this site, all the way back in 2014 when it was launched. If you’re reading this, you’re probably a fan of my content and perhaps a subscriber on my newsletter too.

I appreciate you being here! – Alex

Now back to that very first FGW article:

ForegroundWeb is born!

Hi, I’m Alex Vita, and this is the new place to learn about photography websites.

If you’re a professional photographer or agency looking to get the most out of your website or just starting and learning how to build one, you’ve come to the right place. Glad to have you on board!


Always start with “Why?”

With so many photographers out there, it has become increasingly challenging to stand out, to turn a passion into a thriving business. Adding a quick coat of paint over a site theme usually doesn’t cut it anymore.

Being unique and focusing on great content are strong virtues these days. A clear and friendly photography website (that lets the images shine & doesn’t get in the way) can be a powerful tool for finding & selling more work.

However, the proper anatomy of a great photo site is sometimes hard to achieve, especially when you start getting over-stressed with design elements, coding issues, SEO, site performance, etc. ForegroundWeb aims to be your friend in this process.

ForegroundWeb offers top-notch web-design and development services for photographers

This blog is where you’ll find fresh articles and tips for building amazing photography sites and taking your business to the next level. And it’s just the beginning; I hope to be adding useful articles here frequently, to make it a powerful “go-to” place for all photo website-related info.


Thinking ahead

Plans for this blog include:

  • Guides for building photography site pages/elements
  • Recommendations for software, tools, books, workshops, webinars
  • Simple tips & tricks
  • Great photography website examples for inspiration
  • Interviews with successful photographers (and the role their websites play)

I plan to write well-structured articles here, with bite-size pieces of information that you can use on your site.
If you have any struggles with your photography business or just want to share some article suggestions, don’t hesitate to write me a quick message, I read each and every one. Your idea might be the basis for a future post on the blog here!


ForegroundWeb newsletter

If this site is a good fit for you, don’t hesitate to subscribe to free email updates.

You get all the best from ForegroundWeb plus curated photography news & links, straight to your email inbox for free.

60+ Photography Website Mistakes eBook preview front and back covers

And most importantly, you’ll also get a free PDF version of the entire 60+ Photography Website Mistakes” guide packed with solutions, examples, and resources to help you improve your photo website and turn it into a marketing engine.


Meet the founder

I’m Alex Vita, and I am thrilled to be writing here and making my voice heard!
I have a lot of experience with photography websites and ideas on how to make things better; you can read my story on the About page.

ForegroundWeb has been my brain-child for a long time.


I’m a perfectionist (which isn’t always a good thing), so I wanted to get all the pieces of the puzzle right first. It was a grueling process, yet seeing my work launched now is fantastic. Consider me enthusiastic about the future!


Hope you enjoy the site!

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