Level up your photography website
with the free guides & resources!
Scroll down to see what's included
Join thousands of photographers and subscribe to my email newsletter to get instant access to all of my exclusive resources for photographers.
You'll get a free eBook (on photo website mistakes), many checklists and guides about improving your site's design and SEO, video recordings of website review, podcast interviews, and more.
Plus... fresh free articles and actionable tips sent directly to your inbox (twice a week). Subscribers also receive my quarterly lists of curated articles from around the web!
Each resource is handcrafted by me, Alex Vita, and can be downloaded (and printed) for offline use. All created specifically for photographers that subscribe to the newsletter. And you should join them, this is months of valuable free education. Plain and simple.
Here's what you get when subscribing...
60+ Photography website mistakes (PDF)
With straight-forward ideas and tens of examples & resources, this 80‑page PDF eBook will get your photography website on the right track. Fix as many of them as possible to build an amazing site!
All ideas expressed in the eBook are short and to-the-point and come with resources and solutions to help you eliminate any site problems.
Some of the tips have quick solutions, while others require you to rethink everything, but together they should give you a complete picture of what it takes to build a great photography website.
The eBook includes examples & screenshots from almost fifty photo websites out there, along with links to other relevant resources & tools!Subscribe now
"One of the best looking, easy to read and well laid out practical ebooks I've seen."
"Thank you for the 60 Website Mistakes PDF! Most useful free content I've used in a long time!"
SEO for photographers
Complete SEO training for photographers (PDF)All my SEO-related content in one single PDF: everything you need to know about making Google happy
On-site SEO checklist for every page or blog post (PDF)The essential SEO tasks that you need to cover when creating a new piece of content on your photography website
Best SEO tools and resources (PDF)Before and after you work on your site's SEO, it's a great idea to run the site through a series of tools to know where you stand.
Web-design tips and best practices for photographers
Understand what makes a good photo website and learn what you can do to starting improving it today!
This 130+ page PDF includes all of my web-design tips, specifically tailored for photography websites.
With plenty of examples and links, this guide will give you all the inspiration you need to turn your website into a professional business-growing engine.
About page checklist for photographers
Simple at first sight, there are a lot of details that go into building the perfect "bio" page. The process is quite challenging unless you have some guidelines in place.
You might have a hard time writing your bio because you're unfamiliar with your target audience, or because you're just starting out in the industry or in a particular niche and feel you have nothing interesting to write about.
Try this simple process to get ideas and eventually build your About page.
Your images matter most (manifesto)
If you find yourself always seeking to make small tweaks to your photography website, please sit down, this is an intervention. Always a good time for a quick reality check.
Through working with so many photographers trying to build or improve their online presence, I started to see a pattern emerging. Most people are avid for quick & easy tricks for online success.
It's understandable. The internet is full of tips & tutorials, and FGW aims to become a trusted resource for you to build an amazing photo website. So writing this manifesto might seem counter-intuitive.
But I'm here to tell you that learning some SEO tactics or changing your site's background color are not the keys to building a better photography business. Posting your images on Facebook will also not magically get you to photography stardom.
Focus on the quality of your images. Learn to create epic content.
You need a business plan, not just a website
A common pattern I see in emails from beginner photographers: you want to build a new photography website, as cheaply as possible, so you can get more people to hire you or buy your images. And fast.
So many ways in which that’s naive.
You’re basically expecting to launch a website that works on its own, and that will magically bring you more money. The old “build it and they will come” mentality.
I’m here to tell you that, unless you stop thinking like a hobbyist, you won’t be able to build a healthy photography business and get the results you want.
Guidelines for working with a web-designer
Working with a great web-designer can totally super-charge your photography business. Learn how to build a good work relationship and provide effective feedback along the way.
I want to help you run your project smoothly, regardless of what designer you’ll be working with. Too many photographers have told me about awful experiences they’ve had in the past, the web-design service industry is clearly flawed.
This is my humble attempt to improve things a little, to help you better manage your work relationship with your designer or developer.
Podcast interviews with Alex Vita
Interview on the WordPress Photography Podcast:
"Develop and focus your photo business"
Scott Wyden Kivowitz and I covered a few important topics that I care about:
- How photographers sometimes obsess about SEO while ignoring user-experience on their sites
- Optimizing images for performance
- Creating a sustainable blogging practice
- How photographers can differentiate themselves in saturated markets
- and more...
Interview on the PhotoBizX Podcast:
"Everything you need for a successful photography website"
Andrew Hellmich (the host) and I covered a ton of useful topics:
- Why some photographers have the wrong mindset when it comes to SEO
- What user‑experience (UX) is and how it related to SEO
- UX technical details (web-design best practices)
- UX intangible things (which are content- and photographer-specific stuff, this is the hard part)
- The abstract skills you need in business (awareness, empathy, courage)
- and a lot more...
Interview on Togs in Business:
"Photography website user experience - how good is yours?"
Julie Christie (the host) and I shared a lot of ideas:
- Why photographers sometimes have the wrong mindset when it comes to SEO
- What user experience (UX) is and why it matters (“UX doesn’t trump SEO, it is SEO”)
- Differentiating yourself from the sea of amateurs out there
- Simplifying your navigation menu (and other types of navigation on your site)
- Small design details and typography best-practices
- and more...
Interview on the "So you want to be a photographer" podcast:
"A beginners guide to photography websites"
Gina Milicia (the host) and I covered a lot of topics:
- Templates vs custom websites, and whether we should be designing for mobile or desktop
- About Me page, tone of voice
- Fonts/typography, background colors, navigation menu tips
- Improving load times, image pixel dimensions, image curation
- Do you need to rank on page 1 and pay for SEO?
- and more...
Interview on the PhotoBizX Podcast:
"How To Build A Photography Website That Converts Visitors To Clients"
Andrew and I covered a lot of interesting stuff:
- Why and how you website should be a marketing engine for your business
- Tips on improving your site’s Bio & Contact pages
- Working with WordPress and its SEO settings
- Rebuilding a new site from scratch vs. just improving your existing one
- Working with a web-designer or developer on your photo website
- and much more...
Interview on the Sprouting Photographer Podcast:
"Your photography website as a multiplier of your work"
Bryan and I had a good chat about photography sites, and we covered a ton of important topics:
- What makes a good photography website
- Watermarking, and focusing on the user experience instead of image theft
- The importance of your About & Contact pages and why not to hide your contact info
- How to design your website galleries and improve your SEO by keywording your images
- Responsive design and how it improves a mobile user’s experience
- Organizing your homepage for first-time visitors
- Photography web-design trends
See what subscribers had to say
"Nice job on this newsletter - so much interesting content. It got my head spinning. We've gotta figue out a way to work together, as I think we share a lot of the same values & principles."
"There is NO DOUBT in my mind that you will be building my next website. Thanks for continuing to help us all understand website design and development. Solid advice!"
"Wow... I'm totally impressed. There's an amazing amount of great content, so much so that this is one of the very few emails that I allow to show up in my inbox."
"It’s so comprehensive and I love Alex's brutal honesty in some of his articles. It’s definitely a time when photographers must level up if they want to succeed. Your information is a godsend for those who want to do this!"
"I was researching for tips on photography websites and apparently, I typed the right keywords ;-) You have so much good information - it's almost overwhelming! Thanks again!"
"A wealth of info about web design & SEO for photographers, by our genius go to man @foreground"
"Please keep the knowledge and wisdom coming as what you share for photographers is pure gold my friend. There's a multitude of garbage out there, and your content is some of the most straightforward, to the point, no nonsense, solid information available."
"If you haven't subscribed to Alex's newsletter yet you're a nutjob! The newsletters and his website are so generous in their information, I would challenge anyone not to take away something from it."
P.S. Coming soon: ForegroundWeb Academy -
the complete training resource for building a successful photography website.