🎙️ My interview on the Business of Photography Podcast: “How to get a photography website that will differentiate yourself from the competition”
Bryan Caporicci interviews me on how focusing on website user-experience will lead to better results for your website and differentiate you from the competition.
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Photography Websites Report: Stats & insights from the websites of the world’s top 100+ photographers
What are famous photographers doing right on their websites? Or better yet, what are they doing awfully wrong despite being successful? Read this detailed research project to learn more.
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Homepage slideshows are dead – 4 better ways to design the top of your website front page
Slideshows are usually bad for user-experience, performance and SEO. Not to mention boring. So let's explore some cool elements you can replace them with, for better website engagement.
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Gallery or portfolio page descriptions: what to write about, and why they’re useful to visitors and Google
Each gallery on your photography website should ideally have a description at the top, above the thumbnails, explaining what the images are all about.
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In-depth guide: How to optimize images for website performance: image sizes, compression, tools & testing (updated for 2020)
The definitive guide on optimizing your images to increase the speed of your photography website: how to size & compress your images, what file types and tools to use, how to test your site's speed (plus examples & FAQs). Start your engines!
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🎙️ My interview on the WordPress Photography Podcast: “Develop and focus your photo business”
I was fortunate to be recently invited to the WordPress Photography Podcast for a 30-minute chat with Scott Wyden Kivowitz, and we cover a few topics that I care about.
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Using content marketing to grow your photography business – Interview with UK photographer Linus Moran
The importance of blogging and writing lots of meaningful content for your target audience, from the words of successful UK wedding photographer Linus Moran. Get inspired and learn how you can improve the content on your site.
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Q&A #18: updating old posts & broken links, Analytics stats, licensing prices & fixing 301 redirects
Answering your questions about updating old blog posts & broken links, what to do after launching a site, image download prices & fixing 301 redirects.
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[▶️] Typography basics for photographers
We'll take a site example with poor typography, and go through a few simple steps to try to improve the look and readability of the text. Something that you can then apply to your own photography website.
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[▶️] Never upload high-res images to your site
I'm going to try to do a video exclusive, I'll try to act as an image thief, sort of a hacker if you want, just to prove how easy it is to steal large images from the source code on WordPress, Squarespace, and Wix.
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🦖 “Dinosaur” SEO tactics: stop wasting time on outdated SEO tactics and instead focus on what Google now cares about
Many photographers are still following old SEO tips, some of which no longer work or are even hurting their chances to rank well. Learn what SEO strategies to avoid and what to do instead to make Google happy.
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10 reasons to include auto-playing music or videos on your website
The fact that all major social media and video platforms allow turning the autoplay feature on (or off), is a clear sign of how wide-spread and popular autoplay videos are. Here are 10 strong reasons to add auto-playing music or videos to your website. Or not.
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[▶️] Review of a beautiful headshot & business photography website
Photography website teardown for Kate Dyer's Urban Safari website. A great example of a beautiful design that combines two different specialties (personal branding and business photography). Watch to see a page-by-page review of the site's layout and design details.
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[▶️] A detailed review of a content-rich photography website
Website teardown I recently recorded for UK wedding photographer Linus Moran. A must-see for service-based photographers struggling with content.
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Lessons learned from working on over 300 photography websites
I've been working as a web-designer on photography websites since 2010 and I noticed a few patterns in my work. Here are some common photographer "blind spots" or things they're struggling with.
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Q&A #15: font sizes, ALT tags & geo-tagging for SEO, Google Search Console and more
Answering your questions about Google Search Console, font sizes, structured data, ALT tags and geo-tagging for SEO.
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The 4 levels of website mobile-friendliness
Even if you pass Google's test, there are different levels of mobile friendliness, which all come down to offering a good user-experience (UX).
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Hierarchy of website priorities: Do you have an unreasonable obsession with SEO?
Focusing on SEO can help you grow your business, but not at the expense of huge user-experience mistakes. Let's define your website priorities and set the in the right order.
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How to modernize your photography website and adapt it to recent industry changes
Browsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)
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Final steps to successfully launching your WordPress site
If you feel you're ready to launch a new WP photography website, take some time to go through this list of small tasks to make sure everything is ready to go live.
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Interview on the PhotoBizX Podcast: “Everything you need for a successful photography website”
I'm back on the PhotoBizX podcast with a really long and detailed conversation (with host Andrew Hellmich) about user experience in photography websites. Andrew and I cover (almost) everything you need to know for building a great photography website.
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Curated list of the best WordPress plugins for photographers
Collection of recommended WordPress plugins (that I'm often using when building photography websites). Almost all plugins below have excellent reviews & a rating of at least 4 out of 5 stars, and have been thoroughly revised and tested.
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WordPress themes for photographers: how to find and buy the best WP themes for your photography website
WordPress themes have come a long way in recent years. Premium WP themes are now incredibly flexible and powerful, they're mobile-friendly and SEO-friendly, and they often include a slew of powerful plugins that extend their functionality even further. Here are my recommendations.
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WordPress vs. photography-specific & other platforms: deciding where you should build your photo website
How do you decide what platform to build your photography website on? WordPress has become very popular, but photographer-specific tools have their own strong features. This article will help you decide which best fits your needs.
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