With permission, I’m now sharing a very thorough website teardown I recently recorded for UK wedding photographer Linus Moran.
The depth of content on his site is impressive! For service-based photographers struggling to write text (and not just display portfolio images), this is a must-see example.
What you can learn from the video is:
– web-design best practices that apply to any photography site (and mistakes to avoid)
– a great example of content marketing (see the “Info” pages that Linus has), inspiration for what pages you can include on your site to increase sales and engagement
– a page-by-page critique of layout and design details
– understanding suggestions in Google’s PageSpeed Insights tool
– and much more
As I mentioned at the beginning of the video, Linus initially came to me for a website review with this intriguing note:
“The website is the no1 marketing tool I use to get clients. I’ve put an awful lot of time into the content, along with SEO – so now have a great position on google. I still feel that certain things elude me as in the effectiveness of the pages to project a strong brand that creates a true sense of value. Whether it be the psychology behind desire/sales, having a sales funnel in place, using the ‘right’ type fonts etc etc “
If you can relate to this, then this video will surely be worth your time:
Close your eyes for a few seconds at 0:00:23s :-)
Linus’ reaction after watching the video:
Thanks for that, have just viewed the whole breakdown and took a bit of time, pausing and writing notes. Thanks very much, very comprehensive and plenty to sort out here. A brilliant example of an erratic photographer with very little idea on good design practice :-)
Since recording this video, he has implemented most of the changes to his site. You can check out the new version live: linusmoranphotography.co.uk
And you can see some older website reviews here.