New .photo & .photography top-level-domains (TLDs) for photographers: should you get one?
All you need to know about migrating your photography site to a new TLD: benefits, problems, examples and a Q&A section.
Read articleThe website-related tools you need to improve & automate your online presence.
Apps, online services, plugins, extensions etc.
Best broken link checker tools for photographers
Broken links are frustrating for website visitors and sabotaging your search rankings. Use these free tools to find and fix them.
Read article🎙️ My interview on the Hair of the Dog Podcast: “The SEO mistakes most photographers make”
An SEO-focused interview I did for the Hair of the Dog Podcast. Learn about SEO, content marketing, behavior flows, performance bottlenecks and website platforms.
Read articleIn-depth guide: How to optimize images for website performance: image sizes, compression, tools & testing (updated for 2021)
The definitive guide on optimizing your images to increase the speed of your photography website: how to size & compress your images, what file types and tools to use, how to test your site's speed (plus examples & FAQs). Start your engines!
Read articleHow to track internal site searches in Google Analytics
Learn how to use Google Analytics to track what people on your site are searching for (whether that's images or blog posts), and how to take advantage of this site search data.
Read articleQ&A #19 – SEO edition: titles & meta-descriptions, menu items, blog snippets, image rankings & more
Answering your SEO-related questions about writing unique titles & meta-descriptions for your pages, menu items, blog snippets, image rankings & more.
Read articleWordPress users rejoice! You now have automatic print lab integration using NextGen Gallery Pro
Learn what "auto-fulfillment" is, why it matters, and how you can now build a completely automated print-selling website on WordPress using the NextGen Pro plugin.
Read article[▶️] Are you ranking for completely unrelated keywords?
Is your website ranking for completely unrelated keywords because of a rogue post? Should you delete it or try to update it to promote your more important pages or services?
Read articleIn-depth guide: How to change your site’s domain name (URL) without losing SEO rankings (7 steps + FAQ)
A step-by-step process for changing your site's URL while maintaining search engine rankings and avoiding indexing problems. Especially important when rebranding your business or when switching to a shorter domain name.
Read article[▶️] A detailed review of a content-rich photography website
Website teardown I recently recorded for UK wedding photographer Linus Moran. A must-see for service-based photographers struggling with content.
Read articleQ&A #15: font sizes, ALT tags & geo-tagging for SEO, Google Search Console and more
Answering your questions about Google Search Console, font sizes, structured data, ALT tags and geo-tagging for SEO.
Read articleThe new Gutenberg page editor in WordPress: everything photographers need to know
Gutenberg is taking WordPress users by storm. Let's explore what it is, how it compares to other page builders, and whether you should be using it.
Read articleeCommerce for photographers: platforms & tools to sell images & services on your photography website
This article aims to give you a round-up of tools & services you can use to sell prints and image licenses, using WordPress or dedicated photography platforms. The margins have become narrower, and have more options these days.
Read articleWordPress page builders: the easier way to build custom page designs
The whole WordPress ecosystem has matured a lot in recent years, and with it came better-and-better plugins that sit on top of WordPress' default editor. Page-builder plugins are a fantastic way to create advanced page designs on your WordPress website.
Read articleCurated list of the best WordPress plugins for photographers
Collection of recommended WordPress plugins (that I'm often using when building photography websites). Almost all plugins below have excellent reviews & a rating of at least 4 out of 5 stars, and have been thoroughly revised and tested.
Read articleWordPress themes for photographers: how to find and buy the best WP themes for your photography website
WordPress themes have come a long way in recent years. Premium WP themes are now incredibly flexible and powerful, they're mobile-friendly and SEO-friendly, and they often include a slew of powerful plugins that extend their functionality even further. Here are my recommendations.
Read articleBest WordPress tutorials to learn how to build and manage your WP site
Even if you have a developer building the WP site for you, you should learn how WordPress works and how to manage the site content in the future. This is a curated list of good introductory (and free!) WordPress resources for beginners.
Read articleBest WordPress hosting for photographers: budget vs premium providers, what features to look for, and how to migrate your photo site
If you've decided to choose WordPress for your photography website, the hosting provider is critical to the well-being of your site, and to your SEO and marketing efforts. Put your photography website on a quality WP hosting service from the beginning, it's the foundation that everything else sits upon.
Read articleWordPress vs. photography-specific & other platforms: deciding where you should build your photo website
How do you decide what platform to build your photography website on? WordPress has become very popular, but photographer-specific tools have their own strong features. This article will help you decide which best fits your needs.
Read article[▶️] Photography website user experience
I was recently invited for a live Facebook event (hosted by Julie Christie from Togs in Business) where I shared some insights into what photographers like you should be thinking about when it comes to photography website user experience.
Read articleCopywriters for your photography website & 10 tips on improving your own writing
Great copywriting has become an important piece in any online business these days, and can considerably improve conversion rates, you shouldn't neglect it. These are 10 tips to help you improve your writing, plus a list of professional copywriters for photographers.
Read articleNew Google Search Console design and user interface: here’s what changed and which reports are most useful
The Google Search Console SEO tool has been redesigned from scratch, with indexing and search performance reports will provide even more insights into how you can improve your website (both in Google's eyes and for your human visitors). Here's what new and how to get useful insights from it.
Read articleThe importance of WordPress maintenance: what types of problems you can have if you don’t care for your WP site
WordPress' popularity leads to complexity as well. Combining this with poor hosting services, improper management, security attacks and negligence, and you get a slew of possible errors. The solution is prevention: properly manage your WordPress site to avoid security and functionality problems down the line.
Read articleQ&A #11: website caching, WordPress hosting, paid links and image sizes
Answering your questions about website caching, good WP hosting providers, paid/affiliate links and how to size images on your site (for good performance).
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