[▶️] Are you ranking for completely unrelated keywords?
Is your website ranking for completely unrelated keywords because of a rogue post? Should you delete it or try to update it to promote your more important pages or services?
Read articleThe website-related tools you need to improve & automate your online presence.
Apps, online services, plugins, extensions etc.
In-depth guide: How to optimize images for website performance: image sizes, compression, tools & testing (updated for 2020)
The definitive guide on optimizing your images to increase the speed of your photography website: how to size & compress your images, what file types and tools to use, how to test your site's speed (plus examples & FAQs). Start your engines!
Read articleIn-depth guide: How to change your site’s domain name (URL) without losing SEO rankings (7 steps + FAQ)
A step-by-step process for changing your site's URL while maintaining search engine rankings and avoiding indexing problems. Especially important when rebranding your business or when switching to a shorter domain name.
Read article[▶️] A detailed review of a content-rich photography website
Website teardown I recently recorded for UK wedding photographer Linus Moran. A must-see for service-based photographers struggling with content.
Read articleQ&A #15: font sizes, ALT tags & geo-tagging for SEO, Google Search Console and more
Answering your questions about Google Search Console, font sizes, structured data, ALT tags and geo-tagging for SEO.
Read articleThe new Gutenberg page editor in WordPress: everything photographers need to know
Gutenberg is taking WordPress users by storm. Let's explore what it is, how it compares to other page builders, and whether you should be using it.
Read articleeCommerce solutions for photographers: how to sell images & services on your photography website
This article aims to give you a round-up of tools & services you can use to sell prints and image licenses, using WordPress or dedicated photography platforms. The margins have become narrower, and have more options these days.
Read articleWordPress page builders: the easier way to build custom page designs
The whole WordPress ecosystem has matured a lot in recent years, and with it came better-and-better plugins that sit on top of WordPress' default editor. Page-builder plugins are a fantastic way to create advanced page designs on your WordPress website.
Read articleCurated list of the best WordPress plugins for photographers
Collection of recommended WordPress plugins (that I'm often using when building photography websites). Almost all plugins below have excellent reviews & a rating of at least 4 out of 5 stars, and have been thoroughly revised and tested.
Read articleWordPress themes for photographers: how to find and buy the best WP themes for your photography website
WordPress themes have come a long way in recent years. Premium WP themes are now incredibly flexible and powerful, they're mobile-friendly and SEO-friendly, and they often include a slew of powerful plugins that extend their functionality even further. Here are my recommendations.
Read articleBest WordPress tutorials to learn how to build and manage your WP site
Even if you have a developer building the WP site for you, you should learn how WordPress works and how to manage the site content in the future. This is a curated list of good introductory (and free!) WordPress resources for beginners.
Read articleBest WordPress hosting for photographers: budget vs premium providers, what features to look for, and how to migrate your photo site
If you've decided to choose WordPress for your photography website, the hosting provider is critical to the well-being of your site, and to your SEO and marketing efforts. Put your photography website on a quality WP hosting service from the beginning, it's the foundation that everything else sits upon.
Read articleWordPress vs. photography-specific & other platforms: deciding where you should build your photo website
How do you decide what platform to build your photography website on? WordPress has become very popular, but photographer-specific tools have their own strong features. This article will help you decide which best fits your needs.
Read article[▶️] Photography website user experience
I was recently invited for a live Facebook event (hosted by Julie Christie from Togs in Business) where I shared some insights into what photographers like you should be thinking about when it comes to photography website user experience.
Read articleCopywriters for your photography website & 10 tips on improving your own writing
Great copywriting has become an important piece in any online business these days, and can considerably improve conversion rates, you shouldn't neglect it. These are 10 tips to help you improve your writing, plus a list of professional copywriters for photographers.
Read articleNew Google Search Console design and user interface: here’s what changed and which reports are most useful
The Google Search Console SEO tool has been redesigned from scratch, with indexing and search performance reports will provide even more insights into how you can improve your website (both in Google's eyes and for your human visitors). Here's what new and how to get useful insights from it.
Read articleThe importance of WordPress maintenance: what types of problems you can have if you don’t care for your WP site
WordPress' popularity leads to complexity as well. Combining this with poor hosting services, improper management, security attacks and negligence, and you get a slew of possible errors. The solution is prevention: properly manage your WordPress site to avoid security and functionality problems down the line.
Read articleQ&A #11: website caching, WordPress hosting, paid links and image sizes
Answering your questions about website caching, good WP hosting providers, paid/affiliate links and how to size images on your site (for good performance).
Read articleQ&A #9: how to get stated, slideshows & galleries, child themes, photography website services
Answering your questions about getting started with your first photography website, WP child themes, slideshows, etc. Plus: a chat about comparing photo website services.
Read articleQ&A #8: domain names, images sizes, SEO and keyword research tools
Answering your questions about changing domain names, on-page SEO for blog posts, image sizes and keyword suggestion tools.
Read articleThe 4 types of thumbnail grids: what’s the best way to display thumbs on your photography website?
A comparison of the most common ways to display photo thumbnails (along with examples and recommended plugins).
Read articleQ&A #7: building a new site, image sizes, newsletter automation and optin plugins
This Q&A covers structuring and building a new site, recommended image sizes, newsletter automation and optin plugins.
Read articleIn-depth guide: 60+ photography website mistakes – the complete guide to finding and fixing your website problems
With straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.
Read articleBacking up your photography website – guidelines & resources
Essential guidelines for doing a proper backup of your photo website, with instructions for WP, Squarespace & more.
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