The website-related tools you need to improve & automate your online presence.
Apps, online services, plugins, extensions etc.
An SEO-focused interview I did for the Hair of the Dog Podcast. Learn about SEO, content marketing, behavior flows, performance bottlenecks and website platforms.
Read articleThe definitive guide on optimizing your images to increase the speed of your photography website: how to size & compress your images, what file types and tools to use, how to test your site's speed (plus examples & FAQs). Start your engines!
Read articleLearn how to use Google Analytics to track what people on your site are searching for (whether that's images or blog posts), and how to take advantage of this site search data.
Read articleAnswering your SEO-related questions about writing unique titles & meta-descriptions for your pages, menu items, blog snippets, image rankings & more.
Read articleLearn what "auto-fulfillment" is, why it matters, and how you can now build a completely automated print-selling website on WordPress using the NextGen Pro plugin.
Read articleIs your website ranking for completely unrelated keywords because of a rogue post? Should you delete it or try to update it to promote your more important pages or services?
Read articleA step-by-step process for changing your site's URL while maintaining search engine rankings and avoiding indexing problems. Especially important when rebranding your business or when switching to a shorter domain name.
Read articleWebsite teardown I recently recorded for UK wedding photographer Linus Moran. A must-see for service-based photographers struggling with content.
Read articleAnswering your questions about Google Search Console, font sizes, structured data, ALT tags and geo-tagging for SEO.
Read articleGutenberg is taking WordPress users by storm. Let's explore what it is, how it compares to other page builders, and whether you should be using it.
Read articleThis article aims to give you a round-up of tools & services you can use to sell prints and image licenses, using WordPress or dedicated photography platforms. The margins have become narrower, and have more options these days.
Read articleThe whole WordPress ecosystem has matured a lot in recent years, and with it came better-and-better plugins that sit on top of WordPress' default editor. Page-builder plugins are a fantastic way to create advanced page designs on your WordPress website.
Read articleCollection of recommended WordPress plugins (that I'm often using when building photography websites). Almost all plugins below have excellent reviews & a rating of at least 4 out of 5 stars, and have been thoroughly revised and tested.
Read articleWordPress themes have come a long way in recent years. Premium WP themes are now incredibly flexible and powerful, they're mobile-friendly and SEO-friendly, and they often include a slew of powerful plugins that extend their functionality even further. Here are my recommendations.
Read articleEven if you have a developer building the WP site for you, you should learn how WordPress works and how to manage the site content in the future. This is a curated list of good introductory (and free!) WordPress resources for beginners.
Read articleIf you've decided to choose WordPress for your photography website, the hosting provider is critical to the well-being of your site, and to your SEO and marketing efforts. Put your photography website on a quality WP hosting service from the beginning, it's the foundation that everything else sits upon.
Read articleHow do you decide what platform to build your photography website on? WordPress has become very popular, but photographer-specific tools have their own strong features. This article will help you decide which best fits your needs.
Read articleI was recently invited for a live Facebook event (hosted by Julie Christie from Togs in Business) where I shared some insights into what photographers like you should be thinking about when it comes to photography website user experience.
Read articleGreat copywriting has become an important piece in any online business these days, and can considerably improve conversion rates, you shouldn't neglect it. These are 10 tips to help you improve your writing, plus a list of professional copywriters for photographers.
Read articleThe Google Search Console SEO tool has been redesigned from scratch, with indexing and search performance reports will provide even more insights into how you can improve your website (both in Google's eyes and for your human visitors). Here's what new and how to get useful insights from it.
Read articleWordPress' popularity leads to complexity as well. Combining this with poor hosting services, improper management, security attacks and negligence, and you get a slew of possible errors. The solution is prevention: properly manage your WordPress site to avoid security and functionality problems down the line.
Read articleAnswering your questions about website caching, good WP hosting providers, paid/affiliate links and how to size images on your site (for good performance).
Read articleAnswering your questions about getting started with your first photography website, WP child themes, slideshows, etc. Plus: a chat about comparing photo website services.
Read articleAnswering your questions about changing domain names, on-page SEO for blog posts, image sizes and keyword suggestion tools.
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