I’m back on the PhotoBizX podcast with a really long and detailed conversation (with host Andrew Hellmich) about user experience in photography websites.
Andrew and I cover (almost) everything you need to know for building a great photography website:
- SEO procrastination
- why some photographers have the wrong mindset when it comes to SEO
- how to focus on conversation rates when you hit a traffic plateau
- bounce rate guidelines
- User-experience (UX)
- definition and how it relates to SEO
- how to make Google happy with good UX
- UX technical details = web-design best practices (can be outsourced)
- improving small design details
- poor typography
- simplify your navigation menu
- improve website performance
- mobile-friendliness
- distracting backgrounds
- broken links
- intro pages / splash screens / popups
- auto-playing music
- search functionality
- difficult eCommerce process
- other tips
- UX intangible things = content and photographer-specific stuff (the hard part)
- understanding your audience and update your site copy
- creating a flow through your website (CTAs)
- restructuring your homepage
- updating your bio
- building a website infused with your personality
- making your contact info easy to find
- too much information
- tightly editing your portfolios/galleries
- recap of UX principles
- the abstract skills you need in business (awareness, empathy, courage)
And please consider getting a PBX premium membership here to get access to other members-only exclusive content & bonuses, it’s a great investment for your photography business. Following the main interview, Andrew and I recorded a members-only Q&A episode to answer some specific follow-up questions sent in by podcast listeners. We cover user experience, SEO, layout and design plus bounce rates and a range of other topics.
