Search engine optimization for photography websites.
Google is becoming more human. Make it your friend.
Part 1 of 3 on selling nature prints from your website: the searches that actually sell prints, how AI tools pick a print seller, a homepage that works like a storefront window, and why a slow gallery is a closed shop.
Read articleClients don’t move through clean funnels anymore. They bounce between platforms, content, and trust signals. Here’s why the funnel is dead — and how photographers should adapt.
Read articleGetting more visitors but no new clients? Your photo website might be attracting the wrong crowd. Here’s how to fix your targeting and convert the right visitors into bookings.
Read articleAI now shapes how clients discover photographers. Here’s how to make your site understandable to both humans and machines — so you show up higher and convert faster.
Read articleTraffic is down everywhere, but that’s not your problem. Learn why photographers should stop chasing pageviews and focus on trust, conversions, and qualified leads instead.
Read articleGoogle’s advice about “unique image pages” sounds helpful, but it can ruin your SEO if you take it literally. Here’s the smarter way photographers should structure their portfolios.
Read articleShould you list prices on your photography website? Both! Learn why a dedicated Pricing page plus strategic pricing snippets on service pages convert more visitors into clients.
Read articleGoogle’s new AI search is rewriting the SEO rules. Here’s what AI Overviews and AI Mode mean for your photography website, and how to stay visible when clicks keep disappearing.
Read articleMost photographers obsess over SEO—but that’s often a distraction. If your site has poor UX, generic copy, or an uncurated portfolio, traffic won’t convert anyway. This article shows why fixing the experience matters more than chasing clicks.
Read articleKeyword research doesn’t have to be overwhelming. Learn how photographers can find real keyword ideas fast using Google search tricks and AI help.
Read articleStruggling to get eyes on your photography website? These 10 proven strategies will help you attract the right visitors, boost local SEO, and convert more clients — fast.
Read articleDiscover the key elements that make a photography website homepage truly effective: guidelines and website screenshots for your inspiration.
Read articleTransform Your Photography Business with Expert Copywriting Tips from Zoe Barnett.
Read articleAn important mindset shift in today's saturated market: You're not selling your time. You're not selling prints. You're selling how you make your clients feel. You're selling a "transformation".
Read articleCollection of recommended WordPress plugins (that I'm often using when building photography websites). Almost all plugins below have excellent reviews & a rating of at least 4 out of 5 stars, and have been thoroughly revised and tested.
Read articleA recent two-part podcast series on The Landscape Photography show. David & I had a wide-ranging discussion on why you should focus on user-experience instead of blindly focusing on SEO only, and what makes a great photography website. You can
Read articleReally enjoyed this particular interview I did on the F-Stop Collaborate and Listen Podcast, hosted by Matt Payne. You can also listen to the interview in your favorite podcast player: Listen on Apple Podcasts Listen on Google Podcasts Listen on
Read articleAnswering your questions about showing multiple galleries, repeating keywords in IPTC info, amplifying traffic for certain keyphrases & more.
Read articleAll you need to know about migrating your photography site to a new TLD: benefits, problems, examples and a Q&A section.
Read articleAnswering your questions about what it means to be a pro, SEO blog titles, WordPress plugins and navigation menu naming tips.
Read articleAnswering your questions about deleting old posts, blurry images, optimizing your homepage, slideshow performance on photography websites.
Read articleAn SEO-focused interview I did for the Hair of the Dog Podcast. Learn about SEO, content marketing, behavior flows, performance bottlenecks and website platforms.
Read articleBrent Bergherm, host of two popular podcasts (Latitude Photography & Master Photography) recently had me as a guest to talk about different ideas and tips for making a successful photography website.
Read articleI’m answering your questions about photography websites, business, marketing, SEO, and more. You can ask me anything. I’ll try to answer within 24 hours, and the most useful questions get featured here on the newsletter too. Need any help with your
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