Q&A #23: showing galleries, keywords in IPTC info, improving traffic & more.
Answering your questions about showing multiple galleries, repeating keywords in IPTC info, amplifying traffic for certain keyphrases & more.
Read articleSearch engine optimization for photography websites.
Google is becoming more human. Make it your friend.
New .photo & .photography top-level-domains (TLDs) for photographers: should you get one?
All you need to know about migrating your photography site to a new TLD: benefits, problems, examples and a Q&A section.
Read articleQ&A #22: what it means to be a pro, SEO blog titles, WP plugins, nav menu items
Answering your questions about what it means to be a pro, SEO blog titles, WordPress plugins and navigation menu naming tips.
Read articleQ&A #21: deleting old posts, blurry images, optimizing your homepage, slideshow performance
Answering your questions about deleting old posts, blurry images, optimizing your homepage, slideshow performance on photography websites.
Read article🎙️ My interview on the Hair of the Dog Podcast: “The SEO mistakes most photographers make”
An SEO-focused interview I did for the Hair of the Dog Podcast. Learn about SEO, content marketing, behavior flows, performance bottlenecks and website platforms.
Read article🎙️ My interview on Brent Bergherm’s Podcasts: “Photographer’s Websites: Tips and Reviews”
Brent Bergherm, host of two popular podcasts (Latitude Photography & Master Photography) recently had me as a guest to talk about different ideas and tips for making a successful photography website.
Read articleQ&A #20: email newsletters, blog SEO, promoting new services & more
I’m answering your questions about photography websites, business, marketing, SEO, and more. You can ask me anything. I’ll try to answer within 24 hours, and the most useful questions get featured here on the newsletter too. Need any help with your
Read articleHow to define and fix your photography business funnel
Growing your website traffic should happen after building a solid foundation. Learn how to define the "funnel" for your photography business, and how to fix it if you're losing leads.
Read articleGallery or portfolio page descriptions: what to write about, and why they’re useful to visitors and Google
Each gallery on your photography website should ideally have a description at the top, above the thumbnails, explaining what the images are all about.
Read articleQ&A #19 – SEO edition: titles & meta-descriptions, menu items, blog snippets, image rankings & more
Answering your SEO-related questions about writing unique titles & meta-descriptions for your pages, menu items, blog snippets, image rankings & more.
Read article🎙️ My interview on the WordPress Photography Podcast: “Develop and focus your photo business”
I was fortunate to be recently invited to the WordPress Photography Podcast for a 30-minute chat with Scott Wyden Kivowitz, and we cover a few topics that I care about.
Read articleQuick SEO tips on targeting a weird location keyphrase
Is it's difficult to include a target keyphrase into your content? Learn some strategies you can use when natural language fails you: use variations/inversions, use the words separately, or only show them to Google.
Read articleQ&A #18: updating old posts & broken links, Analytics stats, licensing prices & fixing 301 redirects
Answering your questions about updating old blog posts & broken links, what to do after launching a site, image download prices & fixing 301 redirects.
Read article[▶️] Are you ranking for completely unrelated keywords?
Is your website ranking for completely unrelated keywords because of a rogue post? Should you delete it or try to update it to promote your more important pages or services?
Read article[▶️] Google hates seeing repeated content
Don't try to jam keywords into your SEO tags, into the page templates on your website, or into the image ALT tags. Take some time to eliminate any existing "spammy" SEO attempts and to write unique SEO tags (or image ALT tags).
Read article[▶️] Should you try to rank for “photography” or “photographer” terms?
If you're a photographer looking to improve your portfolio website and your Google rankings, should you be using "photographer" or "photography" in your content? Is it the same thing to Google? Let's find out.
Read articleQ&A #17: text on the homepage, pages vs posts, ALT tags & sharing buttons
Answering your questions about including text on the homepage, whether pages rank better than posts, image ALT tags & sharing buttons.
Read article🦖 “Dinosaur” SEO tactics: stop wasting time on outdated SEO tactics and instead focus on what Google now cares about
Many photographers are still following old SEO tips, some of which no longer work or are even hurting their chances to rank well. Learn what SEO strategies to avoid and what to do instead to make Google happy.
Read article10 reasons to include auto-playing music or videos on your website
The fact that all major social media and video platforms allow turning the autoplay feature on (or off), is a clear sign of how wide-spread and popular autoplay videos are. Here are 10 strong reasons to add auto-playing music or videos to your website. Or not.
Read articleIn-depth guide: How to change your site’s domain name (URL) without losing SEO rankings (7 steps + FAQ)
A step-by-step process for changing your site's URL while maintaining search engine rankings and avoiding indexing problems. Especially important when rebranding your business or when switching to a shorter domain name.
Read articleQ&A #16: old portfolio images, dashes in domain names, comments, SEO tags & redirects
Answering your questions about keeping old portfolio images on your site, using dashes in domain names, transitioning from Blogger to WP, Yoast media redirection settings & more.
Read articleLessons learned from working on over 300 photography websites
I've been working as a web-designer on photography websites since 2010 and I noticed a few patterns in my work. Here are some common photographer "blind spots" or things they're struggling with.
Read articleHierarchy of website priorities: Do you have an unreasonable obsession with SEO?
Focusing on SEO can help you grow your business, but not at the expense of huge user-experience mistakes. Let's define your website priorities and set the in the right order.
Read articleHow to modernize your photography website and adapt it to recent industry changes
Browsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)
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