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Search engine optimization for photography websites.
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Q&A #19 – SEO edition: titles & meta-descriptions, menu items, blog snippets, image rankings & more

Answering your SEO-related questions about writing unique titles & meta-descriptions for your pages, menu items, blog snippets, image rankings & more.

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🎙️ My interview on the WordPress Photography Podcast: “Develop and focus your photo business”

I was fortunate to be recently invited to the WordPress Photography Podcast for a 30-minute chat with Scott Wyden Kivowitz, and we cover a few topics that I care about.

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Quick SEO tips on targeting a weird location keyphrase

Is it's difficult to include a target keyphrase into your content? Learn some strategies you can use when natural language fails you: use variations/inversions, use the words separately, or only show them to Google.

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Q&A #18: updating old posts & broken links, Analytics stats, licensing prices & fixing 301 redirects

Answering your questions about updating old blog posts & broken links, what to do after launching a site, image download prices & fixing 301 redirects.

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[▶️] Are you ranking for completely unrelated keywords?

Is your website ranking for completely unrelated keywords because of a rogue post? Should you delete it or try to update it to promote your more important pages or services?

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[▶️] Google hates seeing repeated content

Don't try to jam keywords into your SEO tags, into the page templates on your website, or into the image ALT tags. Take some time to eliminate any existing "spammy" SEO attempts and to write unique SEO tags (or image ALT tags).

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[▶️] Should you try to rank for “photography” or “photographer” terms?

If you're a photographer looking to improve your portfolio website and your Google rankings, should you be using "photographer" or "photography" in your content? Is it the same thing to Google? Let's find out.

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Q&A #17: text on the homepage, pages vs posts, ALT tags & sharing buttons

Answering your questions about including text on the homepage, whether pages rank better than posts, image ALT tags & sharing buttons.

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🦖 “Dinosaur” SEO tactics: stop wasting time on outdated SEO tactics and instead focus on what Google now cares about

Many photographers are still following old SEO tips, some of which no longer work or are even hurting their chances to rank well. Learn what SEO strategies to avoid and what to do instead to make Google happy.

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10 reasons to include auto-playing music or videos on your website

The fact that all major social media and video platforms allow turning the autoplay feature on (or off), is a clear sign of how wide-spread and popular autoplay videos are. Here are 10 strong reasons to add auto-playing music or videos to your website. Or not.

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In-depth guide: How to change your site’s domain name (URL) without losing SEO rankings (7 steps + FAQ)

A step-by-step process for changing your site's URL while maintaining search engine rankings and avoiding indexing problems. Especially important when rebranding your business or when switching to a shorter domain name.

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Q&A #16: old portfolio images, dashes in domain names, comments, SEO tags & redirects

Answering your questions about keeping old portfolio images on your site, using dashes in domain names, transitioning from Blogger to WP, Yoast media redirection settings & more.

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Lessons learned from working on over 300 photography websites

I've been working as a web-designer on photography websites since 2010 and I noticed a few patterns in my work. Here are some common photographer "blind spots" or things they're struggling with.

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Hierarchy of website priorities: Do you have an unreasonable obsession with SEO?

Focusing on SEO can help you grow your business, but not at the expense of huge user-experience mistakes. Let's define your website priorities and set the in the right order.

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How to modernize your photography website and adapt it to recent industry changes

Browsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)

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Interview on the PhotoBizX Podcast: “Everything you need for a successful photography website”

I'm back on the PhotoBizX podcast with a really long and detailed conversation (with host Andrew Hellmich) about user experience in photography websites. Andrew and I cover (almost) everything you need to know for building a great photography website.

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Curated list of the best WordPress plugins for photographers

Collection of recommended WordPress plugins (that I'm often using when building photography websites). Almost all plugins below have excellent reviews & a rating of at least 4 out of 5 stars, and have been thoroughly revised and tested.

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WordPress vs. photography-specific & other platforms: deciding where you should build your photo website

How do you decide what platform to build your photography website on? WordPress has become very popular, but photographer-specific tools have their own strong features. This article will help you decide which best fits your needs.

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Don’t obsess over SEO: 10 things you should be taking care of on your photography site before doing advanced SEO work

SEO procrastination is too common among photographers, often times actually damaging their business. There's a time for SEO work, of course, but other website changes should be taken care of first. Make sure your website completely nails these issues before worrying about traffic and SEO.

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Q&A #12: Google Analytics, retina images, protecting high-res images, Yoast focus keywords

Answering your questions about filtering your own visits in Google Analytics, the balance between retina image quality and website performance, selling high-res images while still protecting them, using Yoast's focus keyword feature.

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[▶️] Photography website user experience

I was recently invited for a live Facebook event (hosted by Julie Christie from Togs in Business) where I shared some insights into what photographers like you should be thinking about when it comes to photography website user experience.

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Big SEO news: you can now write longer SEO meta-descriptions

Google now displays longer description snippets in their search results. Learn what means for SEO, how to take advantage of the longer SEO meta-descriptions, and how to track your results in Google Search Console.

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New Google Search Console design and user interface: here’s what changed and which reports are most useful

The Google Search Console SEO tool has been redesigned from scratch, with indexing and search performance reports will provide even more insights into how you can improve your website (both in Google's eyes and for your human visitors). Here's what new and how to get useful insights from it.

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SEO is a long-term game: how long does it take to rank high on Google? [infographic]

SEO is not something you can crank out in a few weeks or months, and then just expect a traffic deluge to come. Better rankings require patience, dedication, and, of course, a commitment to quality content.

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