Skip to content

Let’s explore the redesign process for improving a photography Contact page. Various small changes add up to a streamlined experience for website visitors wanting to leave a message.

Following the recent in-depth article on building effective Contact pages, photographer Erin Paul Donovan (based in Lincoln, New Hampshire) approached me to work on improving his own site’s Contact page. He had some ideas on how it should look but was also very open to input.

You can view his website here:, and here’s how the Contact page looked before:


After reviewing all the options to improve the page and diagnosing the existing page, we put on our problem-solving hat and settled on the following tasks:

  • styling the contact form to make it look more attractive/modern
  • re-formatting the contact info section on the right
  • improving typography (line-height especially)
  • adding the email address there (as a link)
  • phone turned into a tel link
  • adding social media profile links there too

These would also basically make the entire page more user-friendly and clean.

The outcome

Long story short, here’s how the Contact page looked after the changes:


The contact form labels were replaced with placeholder texts right inside the fields, to save space.


The email and phone number on the right were made more prominent and clearly separated from the address (and they also offer a larger click/tap area).

The text got a larger line-height, and the short message at the end was made more discreet.

The now phone link (using the tel URL scheme) works if the user has Skype (or other audio chat software) installed on the computer…


… or if on a mobile device:


We also wanted to make the page easy to update in the future. Instead of just coding a custom WordPress page template, I elected to build it directly into the WordPress editor (with the help of a columns plugin). This way, Erin still has easy access to the page content without having to see any behind-the-scenes source code.


Another goal for the page was to add a newsletter subscription option to the Contact page. From a user-experience standpoint, it would have been a bad idea to have two separate forms on the same page, they would both have stolen attention one from the other.

Since this site is partly built on WordPress, a great solution was to try to integrate a newsletter opt-in right into the Contact form. This was done with the help of the “MailChimp for WordPress” plugin, since he was using MailChimp as his newsletter engine.

The newsletter subscribe box used to only sit on the blog sidebar and on a separate page on this site. The Contact page is a good place to discreetly ask people to subscribe, without affecting the contact form.


Small enhancement for power-users: using the “tabindex” attribute for form input fields, visitors can press TAB to cycle through the form fields and send the message without using their mouse.

The next step for the site will eventually be to make it fully responsive. But for now, the Contact page improvements were a great step forward.

“Excellent! It looks so much better than before.”
Erin Paul Donovan

This is one of the types of services that ForegroundWeb can offer photographers to improve photography websites. Visit the WORK page to view a list of services, benefits and website examples.

To improve your own Contact page, simply go over the “Building effective photography Contact pages” article and follow the info there to start making changes today. If you need any help, don’t hesitate to contact me.


Off-topic or inflammatory comments may be moderated.
Please add VALUE to the web, thanks!

Search for other articles:

Or explore these related categories:

Book a one-to-one consulting call with me:

Get more CLARITY and answers to your most pressing web-related questions.
You get actionable, specific advice, answering your questions on how to improve your photography website design & SEO, and get more results.

Learn more

Level up your photography website

Learn the exact tactics to grow your photography business and get more inquiries and sales from your website.
My BEST advice. Your inbox. Every Tuesday. Free.

No spam ever. You are free to unsubscribe at any time. 

“If you haven’t subscribed to Alex’s newsletter yet you’re a nutjob!”

“SO MUCH good stuff in there – where have you been all my life!!”

“Definitely worthwhile subscribing  – always full of great info.”

“The most useful out of everything I get via email. So thank you!”

“So much interesting content. It got my head spinning.”

“It’s so comprehensive and I love Alex’s brutal honesty”

“One of the very few emails that I allow to show up in my inbox.”

“Straightforward, to the point, no nonsense, solid information.”

“You have so much good information – it’s almost overwhelming!”

“The best information & advice on photography websites anywhere.”

🎙️ My interview on the Hair of the Dog Podcast Free SEO course for photographers Wedding photographers need to be different 🎙️ New podcast interview The market is selfish Google hates seeing repeated content! How to develop your soft skills as a photographer 7 quick principles for creating a great website 4 ways to make your photography website more trustworthy What are famous photographers doing right on their websites? Or better yet, what are they doing awfully wrong despite being successful?