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Big improvements coming soon to ForegroundWeb

Really excited to share with you a sneak-peek into the future of ForegroundWeb.

I was really happy when I launched it more than a year ago, I worked very hard to design & develop every small detail of the site:

ForegroundWeb launch screenshots

But I’ve learned so much recently (including ideas based on feedback from newsletter subscribers like you), that it’s time for an upgrade.

And boy-oh-boy do I have big plans for it:

1. A bigger focus on the ForegroundWeb Newsletter 

Lucky you, you’re already subscribed here, and will keep getting my weekly emails with advice on improving your photo website.

As a subscriber, you will always be the first to get new articles & resources (before I re-publish them on the blog), and even get more subscriber-exclusive pieces of content as a token of my appreciation.

If you know other photographers who might benefit from the content I put out, send them over to the site’s Subscribe page so they can join in. 

2. More free guides

I’ve always enjoyed writing really long articles on ForegroundWeb, and what better way to improve on that content that to also offer free PDF downloads of checklists and worksheets. Such documents would give you just the actionable steps you can take to work on your site.

3. New resources

I often get questions from photographers about the best tools to use for particular tasks. I’ll try to gather them all together in a comprehensive “Recommended tools” page for everyone to use. Coming soon!

4. Courses & webinars

This one excites me the most. I’ll surely provide a free email course (about building/improving photography websites, of course) that everyone can get.

I also have plans for a bigger in-depth online course that covers every single aspect of building an amazing photo website & business. It’s going to be epic!

5. New web-design services

While I will obviously continue doing custom design & development work for photographers, I will also be introducing a range of new services that photographers can benefit from (complete website teardowns, SEO reviews, WordPress maintenance, 1-on-1 consulting/coaching).

And as with all my web-design work: No surprise pricing. Upfront. Reliable.

6. A renewed commitment to quality

With every piece of content I write/create, I’ll try to take the time to make it as useful and actionable as possible, while still helping you understand the “WHY” behind everything (instead of just listing out “shallow” tips & tricks).

The experience of writing content regularly has allowed me to find my voice over time and made me even more focused to quality instead of quantity.



To recap, I want to make ForegroundWeb the best place online to learn about improving your photography website (and other related aspects of your photo business).

If you’d like to help me out on my journey, please take a minute to answer these two questions for me:

  1. What would you like to see on the new ForegroundWeb site, what would be most useful to you?
  2. How do you prefer “consuming” educational content? (articles, PDF downloads, emails, audio, video etc.)


– Alex

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