The complete SEO course for photographers

Improve your Google rankings and get more (and better) clients

Get the free SEO course for photographers with SEO tips updated for 2023,
specifically written for the complexities of photo websites.

Earn more targeted and relevant traffic from Google and increase your sales through proper SEO.

Don't go for shallow SEO "hacks" or pay for social media ads when you can get plenty of quality organic traffic from Google.

Time-tested SEO advice to improve your site's user-experience and help you finally reach your target audience.

Twenty detailed lessons, completely free, written for photographers.

"Followed some of your SEO advice and have seen a steady increase in traffic - many thanks!" — John Peltier

Everything about getting seen on Google
in 20 detailed lessons:

SEO basics, what Google cares about, website priorities & more

Setting the right foundation from the start and understanding what really matters to Google.

Figure out where you stand and set up GA and GSC

Check your baseline rankings and set up Google Analytics and Google Search Console to make use of their reports.

Use keyword research to get content ideas

Keyword research can be incredibly complex and time-consuming. But you can keep it simple by following this process.

Get a good domain name

All about your domain name and how important it is (or not) to include relevant keywords in it.

Organize your website content structure & navigation menu

Learn how to structure your website content and navigation menu for optimal user experience & SEO.

Reduce your bounce rate by clarifying your website for first-time visitors

First impressions matter, so you have to put youself in your first-time visitors' shows to improve your site.

Clean-up your page permalinks

A fairly-easy technical thing to check off: keep your page URLs short and simple.

Use the proper heading structure in your content

Another big staple in on-site SEO, heading tags are not used by almost half of popular photography websites out there.

Add unique SEO titles and meta-descriptions

Best-practices for writing the important SEO tags, uniquely, for each of your site's pages.

Infuse keywords into your website copy (while still sounding natural)

Photography websites are visual by nature, of course, but the value of the written word should not be neglected.

Blogging as an SEO engine

An offspring of the early days of online journaling, blogging has become a powerful branding, marketing, and SEO tool, as well as a creative expression method.

Improve your image SEO (and get traffic from Google Image searches)

Images are everything for a photo website and, if optimized well, can show up high in Google Images and link back to your own site.

Optimize images for website performance

Image sizes and compression often are the overwhelming performance bottleneck.

Improve your site’s speed

Regular visitors hate slow websites. Photo buyers hate slow sites. Google does too.

SEO tips on targeting a location keyphrase

So if your photography business has a local component, optimizing your site to tailor to that specific area is a must.

Create and optimize your Google My Business listing

When people search for your name or for photography businesses like yours, your listing could appear in Google web search and Google Maps, helping you bring in my customers.

Link building – the #1 SEO ranking factor

Getting links back to your site is critical to your SEO success. Google looks at the number and relevancy of websites linking back to you as a sign of trust and quality.

Advanced SEO tips & miscellaneous ideas

Extra SEO tips and best-practices that you should be aware of.

SEO myths and hacks you should avoid

Many website owners are sometimes still stuck in their old SEO ways, some of which no longer work or are even hurting their chances to rank well.

Course wrap-up and bonuses

Final advice plus discounts to all my other courses.

"I am slowly getting through your list! It’s already made a big improvement to my SEO though and I am nearly on page 1 for all [target] keywords!" — Elle Goss

"I've been Google AdWords (now Google Ads) certified since 2007 and have taught SEO courses since 2011 and your advice is 100% spot on. Really good work and advice! You are a great example to follow." — Cory Jaccino

"Learn from the best! Alex is your go-to guy for web design and SEO best practices." — PhotoShelter (source)

Your instructor

Alex Vita

Written specifically for photographers, by an experienced web-designer working exclusively with photographers!

Hi, I'm Alex Vita. I build photo websites & write a ton of educational content on the same topic here on ForegroundWeb and my newsletter.

I'm launching this SEO course because too many photographers are obsessed with SEO while having huge design and user-experience problems on their websites.

After having worked with hundreds of photographers around the world, I've understood what Google really cares about, what common mistakes photographers are making online, and how to build photography websites that are clear to both search engines and humans (especially first-time visitors to the site).

Frequently asked questions

When does the course start and finish?
It's a completely self-paced set of 20 lessons that you can read on any device - you decide when you start and when you finish.

Can I access all the lessons at once?
Yes! You can quickly jump to any lesson you're interested in. There's no forced sequence.

What if I don't know how to implement some SEO stuff? Can you help?
Absolutely. Each lessons ends in a comment thread where you can post your questions, I respond to every single one. You can also email me privately, or hire me to do a comprehensive audit of your site's SEO.

How long do I have access to the course?
How does lifetime access sound? After entering your email, you have unlimited access to these lessons for as long as you like - across all your devices, completely free.