Bespoke websites for
hotels & experience providers
that attract more guests.
High-conversion websites for hospitality, venues and tour operators that turn
great photos and existing traffic into more direct bookings!
All done for you by a seasoned website & SEO expert.
"The result is perfect. We would absolutely recommend you. Wait. No. We don't share when it's too good."
(Justine Pyott, Hotel Glacier, Switzerland)
Built for hosts who want more bookings:
- Hotels & boutique stays: turn lookers into bookers with a site that nudges guests to reserve direct instead of drifting off to OTAs.
- Wedding venues & event spaces: convert more dream-date enquiries from couples who are already in love with your location.
- Workshops & tour operators: sell out more trips and retreats with clearer offers and a smoother booking flow.
Your current site is leaving money on the table
Most hotel and experience websites run on generic templates. They’re slow, clunky, and kill the vibe your guests feel on-site. The booking engine feels bolted on, seasonal offers are buried three clicks deep, and OTA listings end up doing a better job of selling your property than your own website.
That means fewer direct bookings, more commission paid out, and a constant feeling that your site isn’t pulling its weight.
I’m a seasoned solo web designer and SEO specialist: you get a dedicated expert who handles strategy, design, build and tech – so you don’t need an internal web team or a rotating cast of agencies to keep your site working and growing.
Get a conversion-focused site, run by someone who actually cares.
I design and build bespoke websites specifically for hotels, venues and experience providers, with one goal: turn more visitors into guests.
- Fewer OTA commissions, more direct bookings through your own site
- Higher-quality enquiries from guests who already understand your offer
- Seasonal offers and packages that actually get seen and booked
How we can work together:
New custom-built website
For hotels, venues and tour operators ready to invest in a powerful, conversion-focused site.
I design a bespoke, mobile-first site around your guest journey, with clear offers, fast UX, on-site SEO, accessibility best practices and seamless integration with your existing booking engine.
Includes strategy, design, SEO, training & 3 months of support. Tailored from the ground up to your business.
Existing website makeover
A smarter alternative to a full redesign, ideal if your site is “okay” but underperforming. Targeted improvements to design, SEO, UX, and site performance to boost conversions and usability.
I keep your current platform and booking setup, then overhaul the visuals, structure, copy and booking flow to remove friction and boost direct reservations. Ideal when the foundation is fine but conversions are not.
Maintenance & support
Your website is a 24/7 front desk. I act as your webmaster: monitoring performance and security, handling technical fixes, and shipping content updates and new landing pages for seasonal offers and campaigns. No IT team required – you have one person who knows your site inside out.
From basic security monitoring to full-service site management, so you can focus on your business without tech headaches.
SEO & AI visibility
Hands-off, done-for-you SEO & GEO/AISO service - from local visibility to organic traffic growth: tech setup, keyword research, AI search analysis, and detailed on-site optimization.
Get found by guests before they find your competitors!
SEO and visibility projects are scoped individually based on your market and goals. I'll outline a custom plan and budget after an initial call. This can be a standalone project or an add-on to a build or makeover.
Other web services for hotels & experience providers:
In addition to my main service packages, I also offer a variety of specialized support services, tailored for business owners looking to fine-tune, enhance, or extend their existing websites:
Platform & booking setup
Booking engine integration – connect and style your existing booking engine so it feels native to the site, not bolted on. I can also help you evaluate and switch providers if needed.
Site layout customization - whether you’re on WordPress, a hotel-specific CMS, or a website builder, I can refine layouts, typography and navigation to better showcase rooms, venues and experiences.
Site enhancements & technical services
Website speed & core web vitals optimization - faster load times, smoother UX, and better scores in Google’s performance tests, which directly impact SEO and bookings.
UX review & conversion improvements - reduce friction in the booking journey, clarify pricing and packages, and tweak forms and CTAs so more visitors actually complete a reservation or enquiry.
Custom features - if we can’t find a solid off-the-shelf solution, I can design and code lightweight custom components to fit your exact needs.
Domain & hosting setup - I’ll recommend reliable hosting, handle DNS and domain setup, and make sure everything is configured correctly under the hood.
Marketing, analytics & security
Email capture & automations - set up newsletter and lead-capture forms for offers, events and seasonal campaigns, integrated with your email platform.
Security & backups - harden your site, set up automated backups and monitoring, and reduce the risk of downtime or hacks.
Analytics & tracking - configure Google Analytics and Search Console (or your preferred tools) so you can see which pages and offers actually drive bookings.
Marketing review - high-level review of how your website supports your wider marketing: social, content, PPC and OTAs, plus suggestions or referrals if you need deeper support.
Inherent in all services: great customer support - I'm contactable as much as reasonably possible, and you always get a
Need something custom?
Let's chat. Get in touch and I'll scope out a tailored solution for your website needs.
Get a new bespoke website that is...
Uniquely yours
No boilerplate chain templates, no cookie-cutter layouts. Every site is designed from scratch to reflect your property, location, and guest experience. No two websites I build are the same.
Conversion-focused
Your website isn’t just a brochure — it’s a booking engine for your business. Every layout, call-to-action, and menu is crafted to guide visitors toward reserving a stay, sending an enquiry, or booking an experience.
Streamlined & easy to navigate
Clear structure and clean navigation help guests quickly find rooms, packages, availability, venue details or itinerary info — making their experience (and your brand) memorable.
Mobile-friendly, future-proof & fast
Your site will look great and load fast on all modern devices and browsers. Clean code, performance optimization and built-in security keep it stable and ready for growth.
Built with SEO in mind
On-site SEO best practices are included from the start — so search engines (and high-intent guests) can actually find you for the right location and experience keywords.
Easy for you and your team to manage
I choose platforms and tools that simplify operations. You’ll get a decluttered admin area and clear instructions so you can update offers, photos, copy and packages without needing an IT department.
Feature-rich & flexible
Depending on your needs, your site can highlight rooms and rates, special offers, gift vouchers, events, private hire, retreats, or multi-day tours. If it supports bookings or enquiries, we can build it into the site and connect it to your existing booking engine.
Designed to support your success
Whether your goals are more direct bookings, higher-value stays, more event enquiries or sold-out retreats, the design and structure adapt to support your specific revenue targets.
Cared for, even after launch
Every project includes post-launch support and maintenance to keep your site fast, secure and running smoothly from day one — plus training so your team can manage it with confidence. Most clients then continue on a support & optimization plan so we can keep refining the booking funnel over time.
What's included:
🔎 Business & website strategy
- Deep-dive discovery calls to understand your property/venue/experience, target guests, and revenue goals
- Strategic planning of your site’s content, structure and booking flows
- Review of your current traffic sources, positioning and dependence on OTAs/directories
Why it matters: Your site should serve your booking and revenue goals — not just look nice.
🧱 Content architecture & migration
- Thoughtful information architecture for rooms, packages, experiences, events, FAQs, etc.
- Clean migration of content from your old site (pages, galleries, blog posts, offers)
- Content cleanup and consolidation if you’ve accumulated years of messy pages
Why it matters: Clear structure helps guests (and Google) quickly find the information that drives bookings.
🎨 Custom design & UX
- Fully custom design built with modern page builders — no generic hotel template themes
- Color palette, typography and layouts tailored to your brand and guest experience
- Custom layouts for the homepage and all key pages (rooms, offers, events, experiences, contact)
- Clear calls-to-action and mobile-first layouts designed around booking and enquiry flows
Why it matters: Design builds trust, reflects your experience and gently nudges visitors to reserve.
🕹️ UX & Conversion enhancements
- Clean, intuitive navigation for rooms, availability, offers and events
- Optimized enquiry and booking flows, with trust-building elements and social proof
- Mobile and accessibility checks across all main pages
Why it matters: A smoother journey means higher conversion rates and happier guests.
🌐 On-site SEO Setup
- Custom meta titles and descriptions for your main and booking-focused pages
- Strategic heading structure (H1, H2, etc.) aligned with your location and offer keywords
- Basic technical SEO cleanup (indexing, internal links, image alt text, etc.)
Why it matters: SEO is baked in from the start so the right guests can actually find you.
🔐 Technical Setup
- Platform, theme and plugin setup based on what fits your property best
- Secure hosting configuration, SSL and performance settings
- Domain & DNS setup, booking engine and third-party integrations
- Backups, uptime monitoring and core security protections
Why it matters: A site that looks beautiful but breaks behind the scenes costs you bookings.
⚡ Speed Optimization
- Image compression, caching, lazy loading and font optimization
- Script cleanup and performance tuning for key booking and landing pages
Why it matters: Faster sites rank better, convert better and keep impatient mobile guests from bouncing.
👨💻 Training & Support
- Training so you (or your team) can update content, photos, offers and pages with confidence
- Post-launch support and maintenance so everything stays fast, secure and stable
Why it matters: You’re not left on your own after go-live — you keep control, with an expert in your corner.
👈 Not ready for a full custom relaunch?
That’s totally fine — you’ve got options.
A full bespoke project isn’t always the right move (yet). If it’s outside your current budget, or you’re still figuring out your offer mix and positioning, here are other ways we can work together:
Booking-funnel makeover: If you already have a “good enough” site, we can focus on performance: fixing UX issues, tightening the booking/enquiry flow, improving design, speeding things up and cleaning up your SEO. It’s the ideal way to increase direct bookings without rebuilding everything.
Website audit & strategy call: Get a deep review of your current site and booking journey, plus clear strategic guidance on what to fix first. We’ll look at structure, messaging, UX and SEO. A portion of the fee can be credited toward a future project.
Website support & optimization plan: Stay on one of my care plans and I’ll keep your existing site running smoothly while gradually improving it — from performance and security to new landing pages for offers, events and seasonal campaigns.
Consulting Call: Need clarity before committing to anything bigger? Book a 1-on-1 call and I’ll help you prioritize where your website is leaking bookings and what to tackle next.
Results you can expect
A strategic, modern website can have a real impact on your bookings:
- Lower bounce rates – clear navigation and fast, mobile-friendly pages keep guests from giving up and going back to Google
- More time on site – structured room, venue and experience pages encourage visitors to explore, compare and imagine themselves there
- More organic traffic – built-in on-site SEO helps you show up for high-intent searches in your location and niche
- Higher conversions – more direct bookings, better enquiries and more email signups for offers and retreats, all driven by clearer structure and messaging
Important note: Your website is a multiplier, not a magic wand.
You’ll get the best results when it’s paired with strong visuals, up-to-date offers and consistent marketing. I’ll help you build a solid, high-performing foundation — the real growth comes when you keep feeding it with the right content and campaigns.
How it works:
Why work with me on your website:
1. Visual + booking-first expertise: I started out as a photographer, then pivoted into web design with a Computer Science background. For 18+ years I’ve been building sites that sell experiences, not just display pretty pictures. That “photographer’s eye” is a huge advantage for hotels and venues that live and die by visuals – I know how to present images, spaces and stories so people actually book.
2. Hands-on, responsive service: I’m a solo specialist, not an agency layer. You work directly with me. I’m fast, meticulous, and I answer questions clearly and quickly. No ticket systems, no being passed between teams – just one person who knows your site inside out and actually cares about the details.
3. Clarity is my middle name: I’m obsessed with making the complex simple. I connect the dots between your business model, your guest journey and your website, and leave you with a clear understanding of the problems, the options, and the exact next steps. No black-box “magic,” just transparent reasoning and practical recommendations.
"I'm absolutely blown away. Exactly what I was hoping for, but even better!" - Claire Thomas
"Exceptional technical and design skills — with the added bonus of being extremely kind, patient, and customer focused!" - Bob Lambert
"It was as if Alex read my mind. Clarity, function, clear direction, and a boutique quality." - Sonya Kolb
Ready to get more direct bookings
from your website?
Your property or experience is already special — your site should finally match that.
I’ll help you turn it into a high-conversion, low-maintenance asset that supports your bookings long-term.
All projects begin with a questionnaire:
I’ll follow up ASAP with next steps.
Any other questions? Email me: alex@foregroundweb.com