The complete website design & UX course for photographers
Improve the design and user-experience on your photography website
Learn how to build a killer photography website that makes
both visitors & Google happy and gets you results.
both visitors & Google happy and gets you results.
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Turn your website into an effective marketing engine for your photography business.
Are you proud of your existing website? Or want to build a great one from the start?
Photo websites are often ugly & messy, they have technical problems or simply don't serve your business goals. And don't forget that your website is not meant to please you, but your audience. Your design preferences might be detrimental to your site's goals.
I'll teach you about the possibility of better, of going beyond the basic industry practices and building a truly amazing online presence that you're (finally) proud of.
You'll know precisely why and how to improve your photography website, inspire trust and attract more clients. Each course lesson covers one website-related topic at a time, with "Take action" blocks to nudge you in the right direction.
Small changes can add up to really big wins!
Everything about photo website design & UX
in 14 detailed lessons:
Intro:
Before we start: business & website foundations
Setting the right foundation from the start and seeing if you need to make any significant business or website changes before worrying about the design.
Website design & user-experience (UX) basics
Understanding the real power of website design and UX: avoiding confusion and turning your website into an effective marketing engine for your business.
Website structure & design:
The all-important navigation menu
The most critical piece of user-experience on your website: getting your navigation menu in order through proper positioning in the menu, choice of words, number & order of items, dropdowns, etc.
Simplicity and small design details
Simplifying the design of your website (and why that's important), and taking care of the small design details that turn it into inexplicably “eye-candy”.
Typography and readability
Another important user-experience factor: improving the way text content looks on your website (and how easily it can be read by your visitors).
Call-to-action buttons
Creating a nice “flow” through your website using CTAs, in order to improve user-experience and conversions. This lesson also includes CTA pro tips and FAQs.
Website content:
Website homepage
Paying special attention to the most important page on your website – the homepage – and optimizing it to the max: hero sections, statements & other elements.
Organizing galleries & portfolios
Learning how to properly structure your photo galleries (especially if you have a large archive) and how to narrow down your portfolios.
Contact info
Making your contact information and location easy to find. Learn the mandatory Contact page elements, the optional ones, and what you should avoid.
About page
Writing a compelling & informative About page bio that boosts your SEO and makes readers trust you. Your step-by-step plan for putting together a great About page.
Copywriting
Getting better conversion rates on your website by improving copywriting. Ten tips for improving the writing on your website and adding personality to your site.
Blogging
Understanding the importance of blogging and leveraging to grow your business. This lesson includes web-design guidelines for your blog, and how to use images in your posts.
Website functionality:
Mobile-friendliness
Making your website work really well on mobile to please both visitors and Google. Learn the 4 levels of mobile-friendliness and how to also optimize for large desktop screens.
Performance and image sizes
Making your website really fast, because both people and Google expect it: image sizes in pixels, type types, compression levels, optimization tools & more.
Finish:
Next steps
Learning about important actions you could take beyond designing your website: fixing broken links, search, SEO, eCommerce, social sharing & more.
Bonuses
Get a few awesome discounts to my other products for being part of this course :-)
"If you're a photographer with a website and are looking to get more eyes on your work/site, then this is a wonderful resource for you. I learn something valuable every time Alex publishes content. This time is no exception and it looks like I have some fine tuning to do on my site now." — Ken Kaminesky
"Thanks for continuing to help us all understand website design and development. Solid advice!" — Seshu Badrinath
"You provide probably the best information and advice on photography websites that is available anywhere. " — Kimberlee Forbes
Your instructor
Alex Vita
Written specifically for photographers, by an experienced web-designer working exclusively with photographers!
Hi, I'm Alex Vita. I build photo websites & write a ton of educational content on the same topic here on ForegroundWeb and my newsletter.
I'm launching this course because too many photographers are building their websites for themselves instead of for their audience.
After having worked with hundreds of photographers around the world, I can immediately spot website design and functionality issues. I've built this course to teach you time-tested web design best-practices, and how to ultimately get results from your website.
Frequently asked questions
When does the course start and finish?It's a completely self-paced set of 14 lessons that you can read on any device - you decide when you start and when you finish.
Can I access all the lessons at once?Yes! You can quickly jump to any lesson you're interested in. There's no forced sequence.
What if I am unhappy with the course? Offer any refunds or guarantees?If you finish the course, implement the recommendations, and feel that your website design & results haven't improved, contact me within 30 days of purchase for a full refund, no problem. Constructive feedback welcome.
How long do I have access to the course?How does lifetime access sound? After enrolling, you have unlimited access to these lessons for as long as you like - across all your devices.