Turn your website into an effective marketing engine for your photography business.
Are you proud of your existing website? Or want to build a great one from the start?
Photo websites are often ugly & messy, they have technical problems or simply don't serve your business goals. And don't forget that your website is not meant to please you, but your audience. Your design preferences might be detrimental to your site's goals.
I'll teach you about the possibility of better, of going beyond the basic industry practices and building a truly amazing online presence that you're (finally) proud of.
You'll know precisely why and how to improve your photography website, inspire trust and attract more clients. Each course lesson covers one website-related topic at a time, with "Take action" blocks to nudge you in the right direction.
Small changes can add up to really big wins!
Everything about photo website design & UX
in 14 detailed lessons:
Before we start: business & website foundations
Setting the right foundation from the start and seeing if you need to make any significant business or website changes before worrying about the design.
Website design & user-experience (UX) basics
Understanding the real power of website design and UX: avoiding confusion and turning your website into an effective marketing engine for your business.
Website structure & design:
The all-important navigation menu
The most critical piece of user-experience on your website: getting your navigation menu in order through proper positioning in the menu, choice of words, number & order of items, dropdowns, etc.
Simplicity and small design details
Simplifying the design of your website (and why that's important), and taking care of the small design details that turn it into inexplicably “eye-candy”.
Typography and readability
Another important user-experience factor: improving the way text content looks on your website (and how easily it can be read by your visitors).
Creating a nice “flow” through your website using CTAs, in order to improve user-experience and conversions. This lesson also includes CTA pro tips and FAQs.
Paying special attention to the most important page on your website – the homepage – and optimizing it to the max: hero sections, statements & other elements.
Organizing galleries & portfolios
Learning how to properly structure your photo galleries (especially if you have a large archive) and how to narrow down your portfolios.
Making your contact information and location easy to find. Learn the mandatory Contact page elements, the optional ones, and what you should avoid.
Writing a compelling & informative About page bio that boosts your SEO and makes readers trust you. Your step-by-step plan for putting together a great About page.
Getting better conversion rates on your website by improving copywriting. Ten tips for improving the writing on your website and adding personality to your site.
Understanding the importance of blogging and leveraging to grow your business. This lesson includes web-design guidelines for your blog, and how to use images in your posts.
Making your website work really well on mobile to please both visitors and Google. Learn the 4 levels of mobile-friendliness and how to also optimize for large desktop screens.
Performance and image sizes
Making your website really fast, because both people and Google expect it: image sizes in pixels, type types, compression levels, optimization tools & more.
Learning about important actions you could take beyond designing your website: fixing broken links, search, SEO, eCommerce, social sharing & more.
Get a few awesome discounts to my other products for being part of this course :-)
"If you're a photographer with a website and are looking to get more eyes on your work/site, then this is a wonderful resource for you. I learn something valuable every time Alex publishes content. This time is no exception and it looks like I have some fine tuning to do on my site now." — Ken Kaminesky
"Thanks for continuing to help us all understand website design and development. Solid advice!" — Seshu Badrinath
"You provide probably the best information and advice on photography websites that is available anywhere. " — Kimberlee Forbes