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I was recently invited for a live Facebook event (hosted by Julie Christie from Togs in Business) where I shared some insights into what photographers like you should be thinking about when it comes to photography website user experience.

Here’s the event recording on YouTube:

 

This 1h video covers a ton of topics that every responsible site owner should listen to:

  • Why photographers sometimes have the wrong mindset when it comes to SEO
  • What user experience (UX) is and why it matters (“UX doesn’t trump SEO, it is SEO”)
  • Differentiating yourself from the sea of amateurs out there
  • Simplifying your navigation menu (and other types of navigation on your site)
  • Small design details and typography best-practices
  • Testing and improving your site’s performance
  • Mobile-friendliness is UX too
  • Checking for broken links
  • My pet peeves: intro pages and auto-playing music
  • Avoiding distracting backgrounds
  • Adding search functionality and simplifying your eCommerce process
  • Restructuring your site’s homepage
  • Tips on updating your contact page
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