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Glad to have you here!
This is the place where you can download all of my free content resources. It's time to improve your photography website!
Here are a few important notes to get you started:

  1. This page is a gift to my newsletter subscribers only, because you're serious about your photography website. You'll be getting my best tips, tutorials & exclusive articles by email.
  2. The navigation (above) allows you to quickly jump to all the various sections in this page. If this is your first time here, you should take a few minutes to scroll down & explore all the content.
  3. Some of these documents are PDF versions of my best articles (so you can print them or view them offline at your convenience), while others are exclusive bits of content written specifically for subscribers like you.
  4. On this page you can also get a sneak peak of some photography website reviews that I did a while back (where I deconstructed and critiqued their design & functionality). You can now hire me to do a review of your own site.
  5. Don't forget that besides this subscriber area, you can also explore the Articles section. It's full of in-depth posts all about photography websites.
  6. And finally, don't hesitate to get in touch if you need help with your photography website or just want a quick opinion on something, I'm always here to help.

Stay humble and keep working hard to make your photography business dreams a reality.
I hope that my content takes you a step further.
- Alex

60+ Photography website mistakes (PDF)

60+ Photography website mistakes (PDF) cover page

Let's shine some light on the mistakes that photographers often make on their websites. With straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery!

All ideas are short and to-the-point (I didn't want to bore you with nonsense) and come with their own resources and solutions to help you eliminate any site problems.
The guide covers topics like image quality, SEO, design, navigation, keywords, testing, eCommerce, blogging, and much more. And it's all laid out in a simple fashion, with many examples and resources for inspiration and for a better understanding of the issues.
If you have a photography website, don't let it damage your business!

Download eBook

SEO for photographers

Complete SEO training for photographers (PDF) cover page

Complete SEO training for photographers (PDF)

All my SEO-related content in one single PDF: everything you need to know about making Google happy

Download PDF

On-site SEO checklist for every page or blog post (PDF) cover page

On-site SEO checklist for every page or blog post (PDF)

The essential SEO tasks that you need to cover when creating a new piece of content on your photography website

Download PDF

Best SEO tools and resources (PDF) cover page

Best SEO tools and resources (PDF)

Before and after you work on your site's SEO, it's a great idea to run the site through a series of tools to know where you stand.

Download PDF

Free SEO course for photographers

Improve your Google rankings and get more (and better) clients

Don't go for shallow SEO "hacks" or pay for social media ads when you can get plenty of quality organic traffic from Google.
Time-tested SEO advice to improve your site's user-experience and help you finally reach your target audience.
Twenty detailed lessons, completely free, written for photographers.

Access the free SEO course
Web-design tips and best practices for photographers (PDF) cover page

Web-design tips and best practices for photographers

Understand what makes a good photo website and learn what you can do to starting improving it today!

This 130+ page PDF includes all of my web-design tips, specifically tailored for photography websites.

With plenty of examples and links, this guide will give you all the inspiration you need to turn your website into a professional business-growing engine.

Download PDF

About page checklist for photographers (PDF) cover page

About page checklist for photographers

Simple at first sight, there are a lot of details that go into building the perfect "bio" page. The process is quite challenging unless you have some guidelines in place.

You might have a hard time writing your bio because you're unfamiliar with your target audience, or because you're just starting out in the industry or in a particular niche and feel you have nothing interesting to write about.

Try this simple process to get ideas and eventually build your About page.

Download PDF

Images matter most (a manifesto)

Images matter most (a manifesto) cover page

If you find yourself always seeking to make small tweaks to your photography website, please sit down, this is an intervention.

Through working on so many photography websites over the years, I started to see a pattern emerging: despite having mediocre images, many photographers expect big results and are avid for easy tricks for online success.

It's understandable, the Internet is full of "How to..." and "Top 10..." listicles promising quick results. And I will try to turn the ForegroundWeb site into a great learning resource for photographers, but I'll never lose sight of what's truly important in this industry.

But learning some SEO tactics or changing your site's background color are not the keys to building a better photography business. Posting your images on Instagram will also not magically get you to photography stardom.

Focus on the quality of your images. Learn to create epic content.

Download PDF

You need a business plan, not just a website (PDF) cover page

You need a business plan, not just a website

A common pattern I see in emails from beginner photographers: you want to build a new photography website, as cheaply as possible, so you can get more people to hire you or buy your images. And fast.

So many ways in which that's naive.

You're basically expecting to launch a website that works on its own, and that will magically bring you more money. The old "build it and they will come" mentality.

I'm here to tell you that, unless you stop thinking like a hobbyist, you won't be able to build a healthy photography business and get the results you want.

Download PDF

Guidelines for working with a web-designer (PDF) cover page

Guidelines for working with a web-designer

Working with a great web-designer can totally super-charge your photography business. Learn how to build a good work relationship and provide effective feedback along the way.

I want to help you run your project smoothly, regardless of what designer you'll be working with. Too many photographers have told me about awful experiences they've had in the past, the web-design service industry is clearly flawed.

This is my humble attempt to improve things a little, to help you better manage your work relationship with your designer or developer.

Download PDF

Interviews with Alex Vita

Interview on the B&H Photography Podcast: "Building and Maintaining Your Web Presence, with Alex Vita and Ben Von Wong"

3:55: What role do stand-alone photography websites play in a world of viral social media sites?
12:16: My pet peeves in photography websites. Two general categories: poor content and poor user experience.
20:55: Bounce rates, Google Analytics reports, and how to determine the success of your website.
26:17: What are the most important considerations for good SEO and how have best practices for SEO changed over time?
31:59: My recommendations for image size and compression for fast performance and readability on a wide range of devices—from mobile to retina screens.


Interview on the Landscape Photography Show: "What You Need For a Great Photography Website With Alex Vita"

David & I had a wide-ranging discussion on why you should focus on user-experience instead of blindly focusing on SEO only, and what makes a great photography website.



Interview on the Great Big Photography World Podcast

Another awesome interview about photography websites, where Taya and I discuss:
- Common mistakes to avoid when creating a photography website
- How my personal photography experience encouraged me to help other photographers
- SEO, UX performance, and other technicalities that contribute to a website’s success
- and much more


Interview on the F‑Stop Collaborate and Listen Podcast: "Designing a Photography Website"

Topics Matt and I covered in this episode:
- How I got into building websites for photographers
- Why photographers should want their own website
- What makes for a great photography website
- The biggest changes that have impacted photography websites
- File sizes and resolutions for photography websites
- Tools for image compression
- Common mistakes that photographers make on their websites
- How to differentiate yourself as a photographer through your website
- Tips on Search Engine Optimization (SEO)


Interview on the Beginner Photography Podcast:
"Website Mistakes For Photographers"

Ray and I talked about:
- my origins as a photographer
- how I transitioned into building photography websites
- why I think social media profiles are not a good place to host your portfolio
- common website mistakes that beginner photographers make
- splash pages and other bad ideas that are affecting your website results
- a detailed list of what you should put on your website homepage

Watch on YouTube (1h09min)

Interview on the Hair of the Dog Podcast: “The SEO mistakes most photographers make”

- Why I think focusing on SEO too much is a mistake these days
- What content marketing is, and a useful list of blog post ideas for any niche
- Guiding people through your website ("behavior flow") using call to action buttons
- How to fix the biggest performance bottleneck on your site
- Why I often prefer WordPress over Squarespace when it makes sense
- And many more SEO-related tips!

Watch on YouTube (44min)

Business of Photography Podcast - episode 454: How to get a photography website that will differentiate yourself from the competition

Interview on the Business of Photography Podcast: "How to get a photo website that will differentiate yourself from the competition"

Bryan Caporicci interviews me on topics like:
- what you should be spending your time on, when it comes to building a digital presence
- "SEO procrastination" versul doing more meaningful work
- user-experience tasks that can be outsources to a web-designers, and others that you're responsible for as a photographer
- the process you should go through when building a new photography website
- using the navigation menu as a "buffet" of options vs. using call-to-action buttons (spoiler: both!)
- are photography website still using splash pages?

Download MP3

Interview on the Latitude Photography Podcast:
"Photographer's Websites — Tips and Reviews"

Brent and I spoke about: 
- what makes a great photography website (both technical web-design best practices, and business aspects often ignored by photographers)
- website platforms and the main reasons for using WordPress in particular
- tips on preparing images for website performance
- UI/UX for a photographer’s website and how it affects rankings
- and we did a live review of 5 travel photography websites

Watch on YouTube (1h47min)

This is Reportage Podcast - episode 44: This is Alex Vita

Interview on the This is Reportage Podcast: "This is Alex Vita"

A great wide-ranging conversation between me and Alan on topics like:
- Mistakes I commonly see on photography websites
- Why user-experience can be much more important than SEO
- Tips on images and optimization
- How to differentiate yourself from the competition
- The importance of personaly on your site
- My favorite Netflix shows :-)
- and much more...

Download MP3

Interview on the This Week in Photo Podcast:
"Portfolio Websites — Build or Buy?"

Frederick and I chatted about: 
- best practices for pros hosting galleries on their websites
- using a minimalist theme to let the images shine
- the complexity of WordPress versus the limitations of other photography platforms
- relying on an Instagram account alone versus owning a website
- how should photographers start when they want to build a new website
- price ranges for world-class websites

Watch on YouTube (21min)

"What makes a great photography website?"

Co-hosted by me and Gaston Garcia, this 2h31min webinar covers:
- Website user-experience and what you can do to improve your site
- How to choose the right platform and template
- Mobile-friendliness, desktop-friendliness & performance
- SEO and image metadata, email marketing & social media
- Positioning crash-course for photographers
- and much more...

Watch on YouTube (2h31min)

Interview on the WordPress Photography Podcast:
"Develop and focus your photo business"

Scott Wyden Kivowitz and I covered a few important topics that I care about:
- How photographers sometimes obsess about SEO while ignoring user-experience on their sites
- Optimizing images for performance
- Creating a sustainable blogging practice
- How photographers can differentiate themselves in saturated markets
- and more...

Download Video (MP4, 340MB)

PhotoBizX Podcast

Interview on the PhotoBizX Podcast:
"Everything you need for a successful photography website"

Andrew Hellmich (the host) and I covered a ton of useful topics:
- Why some photographers have the wrong mindset when it comes to SEO
- What user-experience (UX) is and how it related to SEO
- UX technical details (web-design best practices)
- UX intangible things (which are content- and photographer-specific stuff, this is the hard part)
- The abstract skills you need in business (awareness, empathy, courage)
- and a lot more...

Download MP3

Interview on Togs in Business:
"Photography website user experience - how good is yours?"

Julie Christie (the host) and I shared a lot of ideas:
- Why photographers sometimes have the wrong mindset when it comes to SEO
- What user experience (UX) is & why it matters ("UX doesn't trump SEO, it is SEO")
- Differentiating yourself from the sea of amateurs out there
- Simplifying your navigation menu (and other types of navigation on your site)
- Small design details and typography best-practices
- and more...

Download Video (MP4, 600MB)

Gina Milicia interview with Alex Vita

Interview on the "So you want to be a photographer" podcast:
"A beginners guide to photography websites"

Gina Milicia (the host) and I covered a lot of topics:
- Templates vs custom websites, and whether we should be designing for mobile or desktop
- About Me page, tone of voice
- Fonts/typography, background colors, navigation menu tips
- Improving load times, image pixel dimensions, image curation
- Do you need to rank on page 1 and pay for SEO?
- and more...

Download MP3

PhotoBizX Podcast

Interview on the PhotoBizX Podcast:
"How To Build A Photography Website That Converts Visitors To Clients"

Andrew and I covered a lot of interesting stuff:
- Why and how you website should be a marketing engine for your business
- Tips on improving your site's Bio & Contact pages
- Working with WordPress and its SEO settings
- Rebuilding a new site from scratch vs. just improving your existing one
- Working with a web-designer or developer on your photo website
- and much more...

Download MP3

Sprouting Photographer Podcast

Interview on the Sprouting Photographer Podcast:
"Your photography website as a multiplier of your work"

Bryan and I had a good chat about photography sites, and we covered a ton of important topics:
- What makes a good photography website
- Watermarking, and focusing on the user experience instead of image theft
- The importance of your About & Contact pages and why not to hide your contact info
- How to design your website galleries and improve your SEO by keywording your images
- Responsive design and how it improves a mobile user's experience
- Organizing your homepage for first-time visitors
- Photography web-design trends

Download MP3

Use the code fgwsubscriber to get special discounts to all my paid online courses:

View all courses


Website design & user-experience course

The complete website and UX course for photographers

Learn how to build a killer photography websites that makes both visitors & Google happy, and gets you results. Whether you already have an OK-ish photography website or you're starting from scratch, follow these simple & actionable lessons to improve your online presence and grow your business.

For being a subscriber, you get a special 30% discount on this course:
(use code "fgwsubscriber")

Get the course


WordPress blogging course

WordPress blogging course for photographers

Start a successful photography blog and never run out of writing ideas

Learn why & how to build a strong blogging practice, what to write about, and how to leverage your photography blog to grow your business.

For being a subscriber, you get a special 30% discount on this course:
(use code "fgwsubscriber")

Get the course


Image optimization for website performance (video guide)

Image sizing video guide for photographers

Is your website's speed dragging you down in Google rankings? Are visitors having a bad user-experience on your site?

Learn how to make your website blazingly fast by properly sizing & compressing your images.

For being a subscriber, you get a special 33% discount on this video guide:
(use code "fgwsubscriber")

Get the video guide


WordPress maintenance course

WordPress maintenance course for photographers

You can't afford to allow WordPress technical stuff to affect your "online presence". You can fix and prevent almost all issues by following the lessons in this course.

I'll teach you the one-time changes needed to set a good foundation for your WP site, as well as the ongoing tasks you need to do regularly to check on your site's health.

For being a subscriber, you get a special 33% discount on this course:
(use code "fgwsubscriber")

Learn more


Best WordPress-related articles:

Photography website reviews

Interested in getting your own website reviewed?
Want to learn what problems your website currently has and how to fix them?

Special discount for newsletter subscribers: $450 - $100 OFF => $350

Schedule a website review

Looking to build a new photography website or improve your existing one?
Need an in-depth SEO review or a consulting call get clarity on fixing your specific website problems?

View all my web-design services

Ask me anything

Another benefit of your free subscription here is the ability to ask me any questions, and have them answered in my Q&A series (to help other photographers in the same situation).

If you prefer being anonymous, no problem!
I'll just privately reply with an answer via email.

You can ask me anything about photography websites: design, development, themes, plugins, marketing, SEO... you name it.
No question remains unanswered!

To ask a question, use the Contact form or record an audio question here:

Level up your photography website

Learn the exact tactics to grow your photography business and get more inquiries and sales from your website.
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