Why and how to treat photography as a business (and not just a passion)
Unless you're doing it as a hobby in your spare time, photography is a business. And you should start acting like a business owner.
Differentiating yourself – the key to having a successful photography business in today's saturated market
Without exaggerating, the solution is positioning, and I'll try to convince you why. You'll learn how to find a better niche and make your online presence unique.
How to define your target audience & photographer elevator pitch (and then use them on your site)
Learn to answer: "What do you do?" & "What makes you unique as a photographer?"and then how to leverage that information to improve your site.
One single website or multiple sites?
Navigate this critical decision that can make your business life easier. Complete with examples from established photographers, SEO implications, and a few "tiebreakers" to help you make a decision.
Photography website planning guide: find the clarity you need before building a strong online business
If you're serious about it, dedicating some time to doing research and strategizing will really pay dividends in the long run. Otherwise, you'll just be running the proverbial "race to the bottom".
Information architecture for photographers: how to structure your site for optimal UX & conversions
Don't let your site template dictate how you structure your website. Learn how to create a sitemap that's useful for visitors and matches your business goals first.
How to create a modern photography website and adapt it to recent industry changes
The over-population of the Internet demands simplicity and clarity. And the web industry is continually changing. Are you in for the ride?
Embracing minimalism on your photography website
Everything you need to know about simplifying your online websites: what minimalism is and isn't, benefits and best practices of going minimalist, plus a lot of examples of minimalist photography websites for your inspiration.
10 tips on improving the copywriting on your site
Copywriting should be an important puzzle-piece in your photography business. Yet many photographers neglect it and just throw some words onto the page.
Using call-to-action buttons to guide people through your photography website
One of the most under-utilized ways of improving your photography website, call-to-action buttons can encourage visitors to perform the actions you want them to take contacting you, booking a photo shoot, viewing your portfolio, etc.)
And much more:
The challenges of being your own boss, vertical vs. horizontal positioning, steps to differentiate your business, lessons learned working as a web-designer for photographers, navigation menus best-practices, organizing images into galleries, types of thumbnail grids, how to make your site trustworthy, choosing the right platforms, guidelines for working with a web-designer, and more...