Skip to content

The beginner’s choice: personal portfolio vs. social media profiles

So, should you build your personal portfolio or instead invest time in social media profiles?

This is a common question I get from photographers just starting out, and the answer is somewhat simple.

You probably can no longer build a successful business without some sort of social media presence. But you would be taking too many risks to only “set camp” there, without building your own website.

website-vs-social-media-profiles-preview

Social media companies can always get sold or shut down (acquisitions, natural life cycles, new competitors etc.), so you don’t really “own” your profiles there.

As opposed to social media profiles, a website is an asset you can control, that you have copyright over.

A good metaphor is to consider real estate: it’s like buying vs. renting.

Social media sites are excellent marketing hubs, and they’ll always be there to drive businesses forward in one shape or another. But building your strong personal website should be the core of your focus.

So the simple answer is: personal portfolio *AND* social media profiles.

It’s obviously important to leverage all the social media tools you have (by placing profile links and sharing buttons on your site). Use them as much as you want, just don’t rely solely on them, it’s more important to build your own online presence.

Off-topic or inflammatory comments may be moderated.
Please add VALUE to the web, thanks!
 

Search for other articles:

Or explore these related categories:

Book a one-to-one consulting call with me:

Get more CLARITY and answers to your most pressing web-related questions.
You get actionable, specific advice, answering your questions on how to improve your photography website design & SEO, and get more results.

Learn more

Level up your photography website

Learn the exact tactics to grow your photography business and get more inquiries and sales from your website.
My BEST advice. Your inbox. Every Tuesday. Free.

No spam ever. You are free to unsubscribe at any time. 

“If you haven’t subscribed to Alex’s newsletter yet you’re a nutjob!”

“SO MUCH good stuff in there – where have you been all my life!!”

“Definitely worthwhile subscribing  – always full of great info.”

“The most useful out of everything I get via email. So thank you!”

“So much interesting content. It got my head spinning.”

“It’s so comprehensive and I love Alex’s brutal honesty”

“One of the very few emails that I allow to show up in my inbox.”

“Straightforward, to the point, no nonsense, solid information.”

“You have so much good information – it’s almost overwhelming!”

“The best information & advice on photography websites anywhere.”

🎙️ My interview on the Hair of the Dog Podcast Free SEO course for photographers Wedding photographers need to be different 🎙️ New podcast interview The market is selfish Google hates seeing repeated content! How to develop your soft skills as a photographer 7 quick principles for creating a great website 4 ways to make your photography website more trustworthy What are famous photographers doing right on their websites? Or better yet, what are they doing awfully wrong despite being successful?