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Web design resources & articles for photographers.
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In-depth guide: The process of selecting images for a strong & coherent portfolio

Properly choosing your portfolio images is important, but also very difficult. This article includes guidelines for building a better (online & offline) photography portfolio, and a curated selection of resources to learn more.

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Common web-design worries expressed by photographers

A round-up of answers given by photographers (looking to build a website) when asked what they're worried about.

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In-depth guide: Having separate photography websites or merging them?

Understanding the compromises you have to make when promoting multiple photography specialties on the same website. It's a game of compromises, and sometimes, the benefits outweigh the problems.

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In-depth guide: Information architecture for photographers: how to structure your site for optimal user experience & conversions

Organizing your content is a highly important process and should come before any design and technical considerations, before SEO. Don't let your site theme/template dictate how you structure your website. You need to decide that first, and then customize the site to meet your needs.

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Ten questions to ask potential web designers before you hire them

So if you've decided to work with a web-designer on your photography website, here are some great questions you can ask him/her to really kickstart a great work relationship.

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The new ForegroundWeb monthly Q&A – answering your questions about photography websites, business, SEO & more…

Having gotten a lot of great questions from photographers over the years, I'm sharing my answers to some of the best ones.

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Why PhotoShelter responsive portfolios are an excellent DIY website solution for photographers

A special 20% discount to all PhotoShelter plans. You get beautiful ready-made templates (which are mobile-friendly too!) that you can customize to make them your own. You also get impressive image management & selling capabilities.

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What to include on your About page if you’re new to photography?

There are always small things that anyone can include, even if just starting out. You don't have to include all of them, just see which ones resonate with you the most. I'll try to provide examples along the way.

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In-depth guide: 10 important mindset shifts to finally take your website & business to the next level

Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.

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Why and how to use excerpts on your blog index page

A common mistake I see photographers doing on their site is: not using excerpts on the blog index page. Let's explore ways to solve the issue and improve the blog page layout and user experience.

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What to do if your website is not mobile-friendly?

Google is protecting users from having a bad browsing experience on your site! Learn to use the definitely mobile-friendly test, how to make your site responsive, and steps you need to take beyond that.

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[▶️] Watch 4 in-depth video reviews (screencasts) of photography websites

These free screencasts include tens of tips that you can use on your own website. Or if you don't have those particular website issues, you can at least understand some key concepts in web design, usability, SEO etc.

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In-depth guide: Navigation menu best‑practices for photography websites

Sadly just an afterthought for some photographers, the navigation menu is critical for the effectiveness of a photo website. Even though it takes up just a few pixels, it can truly make or break the site. These are all-important recommendations for building a clear & effective navigation menu, with examples along the way.

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5 wrong things to ask your web-designer (when building your photo website)

I've worked on over 200 photography websites so far, so I've heard all the possible web-design requests from photographers. Let's explore some wrong things photographers focus on when building their website.

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20 quick tips to reduce your bounce rate and keep visitors on your site longer

Quick list of things you can do to improve your visitors' browsing experience (and, in turn, your photography website's bounce rate and SEO).

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The importance of whitespace in photography website designs

Many factors come into play to create a good design, but whitespace is great for obtaining a cleaner and more readable website.

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The case against background images in photography websites

Your website visitors should be drawn to your site because they love your images, so don't distract them with background images or textures.

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