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Web design resources & articles for photographers.
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Optimize your photography website for repeat visitors to convert them into clients

After you've clarified your site for first-time visitors, make sure that repeat visitors have good reasons to come back to the site. And when they do, that they can find what they're looking for very quickly.

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Website makeover case study: using the power of CSS to improve an existing PhotoShelter site

You can bring new life into your existing photography website by adding custom CSS code and doing minor template tweaks. An improved online presence will grow your business as a result.

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In-depth guide: Clarify your photography website for first-time visitors to help drive more business

Most of your website visitors are there for the first time. They're probably a bit confused and they need your guidance. Optimize your website to turn them into repeat visitors (and eventually into clients).

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Using call-to-action buttons to guide people through your photography website

One of the most under-utilized ways of improving your photography website, call-to-action buttons can encourage visitors to perform the actions you want them to take on your site (whether that's contacting you, booking a photo shoot, viewing your portfolio, etc.)

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12 ways to make your photography website more trustworthy

Follow these user-experience guidelines to differentiate your photography website, attract more clients, and show that you truly care about your work.

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Exciting changes to the ForegroundWeb site (access the new Subscriber Area)

The relaunch of foregroundweb.com comes with many design improvements and, most importantly, with many more web-design articles and resources.

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The 4 types of thumbnail grids: what’s the best way to display thumbs on your photography website?

A comparison of the most common ways to display photo thumbnails (along with examples and recommended plugins).

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In-depth guide: 60+ photography website mistakes – the complete guide to finding and fixing your website problems

With straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.

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In-depth guide: The process of selecting images for a strong & coherent portfolio

Properly choosing your portfolio images is important, but also very difficult. This article includes guidelines for building a better (online & offline) photography portfolio, and a curated selection of resources to learn more.

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Common web-design worries expressed by photographers

A round-up of answers given by photographers (looking to build a website) when asked what they're worried about.

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In-depth guide: Having separate photography websites or merging them?

Understanding the compromises you have to make when promoting multiple photography specialties on the same website. It's a game of compromises, and sometimes, the benefits outweigh the problems.

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In-depth guide: Information architecture for photographers: how to structure your site for optimal user experience & conversions

Organizing your content is a highly important process and should come before any design and technical considerations, before SEO. Don't let your site theme/template dictate how you structure your website. You need to decide that first, and then customize the site to meet your needs.

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Ten questions to ask potential web designers before you hire them

So if you've decided to work with a web-designer on your photography website, here are some great questions you can ask him/her to really kickstart a great work relationship.

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The new ForegroundWeb monthly Q&A – answering your questions about photography websites, business, SEO & more…

Having gotten a lot of great questions from photographers over the years, I'm sharing my answers to some of the best ones.

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Why PhotoShelter responsive portfolios are an excellent DIY website solution for photographers

A special 20% discount to all PhotoShelter plans. You get beautiful ready-made templates (which are mobile-friendly too!) that you can customize to make them your own. You also get impressive image management & selling capabilities.

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What to include on your About page if you’re new to photography?

There are always small things that anyone can include, even if just starting out. You don't have to include all of them, just see which ones resonate with you the most. I'll try to provide examples along the way.

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๐ŸŽ™๏ธ My interview on the Hair of the Dog Podcast Free SEO course for photographers Wedding photographers need to be different ๐ŸŽ™๏ธ New podcast interview The market is selfish Google hates seeing repeated content! How to develop your soft skills as a photographer 7 quick principles for creating a great website 4 ways to make your photography website more trustworthy What are famous photographers doing right on their websites? Or better yet, what are they doing awfully wrong despite being successful?