Web design resources & articles for photographers.
Let’s build amazing photo websites!
It's important to dedicate some time to do research and to strategize before building a new photo website. Follow these guidelines to gain more clarity.
Read articleHow you structure your galleries will help users navigate your site more easily. For a small portfolio site, just a few galleries and you're done. But with a large image archive, creating (nested) collections is important.
Read articleWith everything related to your photography website, only image pixel dimensions matter. You can ignore DPI/PPI, that's just a piece of metadata, only relevant for printing and scanning.
Read articleSee what website design you can achieve if you use the right WP theme and if you let yourself be creative along the way. When the type of photography you shoot demands something special, it's OK to step outside of the norm and creating something unique to showcase it online.
Read articleImage SEO guidelines for ranking in Google Image search, along with explanations of why you'd want to rank in Google Image search, how it different from regular SEO, how to track your image SEO results and what the future brings.
Read articleAnswering your questions about website caching, good WP hosting providers, paid/affiliate links and how to size images on your site (for good performance).
Read articleGoogle is really making a push towards HTTPS recently, and this is just the next step. You should really take some time to get an SSL certificate and move your site to HTTPS.
Read articleIf you just want an "online business" card (a bio, a short portfolio, some info about your services, and your contact info), then a single-page website might be a great fit for you. But you have to learn their pros and cons first.
Read articleStart thinking like a business owner and let go of the "build it and they will come" mentality. You need to work hard on all aspects of your photography business to differentiate yourself.
Read articleAnswering your questions about SEO-shortcomings of portfolio tools, tips for choosing your domain name, differences between blog & portfolio pages, and how WordPress plugins don't slow down your site.
Read articleAfter you've clarified your site for first-time visitors, make sure that repeat visitors have good reasons to come back to the site. And when they do, that they can find what they're looking for very quickly.
Read articleYou can bring new life into your existing photography website by adding custom CSS code and doing minor template tweaks. An improved online presence will grow your business as a result.
Read articleMost of your website visitors are there for the first time. They're probably a bit confused and they need your guidance. Optimize your website to turn them into repeat visitors (and eventually into clients).
Read articleOne of the most under-utilized ways of improving your photography website, call-to-action buttons can encourage visitors to perform the actions you want them to take on your site (whether that's contacting you, booking a photo shoot, viewing your portfolio, etc.)
Read articleFollow these user-experience guidelines to differentiate your photography website, attract more clients, and show that you truly care about your work.
Read articleThe relaunch of foregroundweb.com comes with many design improvements and, most importantly, with many more web-design articles and resources.
Read articleA comparison of the most common ways to display photo thumbnails (along with examples and recommended plugins).
Read articleThis Q&A covers structuring and building a new site, recommended image sizes, newsletter automation and optin plugins.
Read articleWith straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.
Read articleYour options for integrating a blog into your existing site and combining different platforms into a hybrid photo website.
Read articleProperly choosing your portfolio images is important, but also very difficult. This article includes guidelines for building a better (online & offline) photography portfolio, and a curated selection of resources to learn more.
Read articleA round-up of answers given by photographers (looking to build a website) when asked what they're worried about.
Read articleUnderstanding the compromises you have to make when promoting multiple photography specialties on the same website. It's a game of compromises, and sometimes, the benefits outweigh the problems.
Read articleOrganizing your content is a highly important process and should come before any design and technical considerations, before SEO. Don't let your site theme/template dictate how you structure your website. You need to decide that first, and then customize the site to meet your needs.
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