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Search engine optimization for photography websites.
Google is becoming more human. Make it your friend.

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In-depth guide: Having separate photography websites or merging them?

Understanding the compromises you have to make when promoting multiple photography specialties on the same website. It's a game of compromises, and sometimes, the benefits outweigh the problems.

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Q&A #5: On-site vs off-site SEO, PhotoShelter vs WP, finding sites in your niche

In April's Q&A we cover on-site vs off-site SEO, PhotoShelter vs WordPress, and how to find other websites in your niche.

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In-depth guide: How to define your target audience & elevator pitch (and use them on your site)

What do you do? What makes you unique as a photographer? Understanding answers to those questions in a very nuanced way is incredibly valuable to the long-term success of your photography business. And having a clear "unique selling proposition" (USP) can help you build a focused and attractive website.

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The new ForegroundWeb monthly Q&A – answering your questions about photography websites, business, SEO & more…

Having gotten a lot of great questions from photographers over the years, I'm sharing my answers to some of the best ones.

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The importance of blogging (and doing it for the right reasons)

Blogs are a great way to show your personality, to create a more personal connection with your audience. But don't just keep an "online journal" or blog only for SEO reasons.

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In-depth guide: 10 important mindset shifts to finally take your website & business to the next level

Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.

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What to do if your website is not mobile-friendly?

Google is protecting users from having a bad browsing experience on your site! Learn to use the definitely mobile-friendly test, how to make your site responsive, and steps you need to take beyond that.

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Watch 4 in-depth video reviews (screencasts) of photography websites

These free screencasts include tens of tips that you can use on your own website. Or if you don't have those particular website issues, you can at least understand some key concepts in web design, usability, SEO etc.

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Fullscreen homepages – the compromise between visual impact & SEO

Adding text to the homepage helps SEO, but what if you're using a fullscreen homepage (slideshow)? They have great impact visually, but what about improving SEO?

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A simpler approach to writing your SEO titles and meta-descriptions

Write your SEO titles and meta-descriptions as if you were describing the website to an acquaintance over dinner (using natural language).

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The photographer’s mini-guide to backlinks: how to create, gain & track links back to your site

You might already know that creating quality content (image galleries, blog posts, products) is what Google values more and more, along with the experience that users have on your site. But having links points back to your site from respectable places is highly important.

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5 wrong things to ask your web-designer (when building your photo website)

I've worked on over 200 photography websites so far, so I've heard all the possible web-design requests from photographers. Let's explore some wrong things photographers focus on when building their website.

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20 quick tips to reduce your bounce rate and keep visitors on your site longer

Quick list of things you can do to improve your visitors' browsing experience (and, in turn, your photography website's bounce rate and SEO).

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Google penalizes non mobile-friendly websites

Understanding why Google started ranking mobile-friendly websites higher and what you can do to improve your photo website in Google's eyes.

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Interview on the PhotoBizX Podcast: “How To Build A Photography Website That Converts Visitors To Clients”

Andrew Hellmich from PhotoBizX talks with me about using your photography website as a marketing engine, improving your site's pages and SEO, working with a web-designer & much more.

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Interview on the Sprouting Photographer Podcast: “Your photography website as a multiplier of your work”

Bryan Caporicci and I discuss what makes a good photography website, responsive design, SEO, web-design trends & other important topics.

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One single SEO tip to rule them all

Make your website visitors happy, and it will be impossible not to rank well in search engines. Learn how to pay more attention to your audience.

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In-depth guide: The complete SEO guide for photographers: 50 tips to maximize your Google rankings & get found online

50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.

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12 quick actions you can do today to improve your photography website

Back to ForegroundWeb's core mission, let's get more practical and explore 12 simple ideas to upgrade your web presence.

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