Search engine optimization for photography websites.
Google is becoming more human. Make it your friend.
The Google Search Console SEO tool has been redesigned from scratch, with indexing and search performance reports will provide even more insights into how you can improve your website (both in Google's eyes and for your human visitors). Here's what new and how to get useful insights from it.
Read articleSEO is not something you can crank out in a few weeks or months, and then just expect a traffic deluge to come. Better rankings require patience, dedication, and, of course, a commitment to quality content.
Read articleMake your photography business more easily discoverable on Google Search and Maps by creating a free Google My Business listing and getting reviews.
Read articleImage SEO guidelines for ranking in Google Image search, along with explanations of why you'd want to rank in Google Image search, how it different from regular SEO, how to track your image SEO results and what the future brings.
Read articleGoogle is really making a push towards HTTPS recently, and this is just the next step. You should really take some time to get an SSL certificate and move your site to HTTPS.
Read articleIf you just want an "online business" card (a bio, a short portfolio, some info about your services, and your contact info), then a single-page website might be a great fit for you. But you have to learn their pros and cons first.
Read articleAnswering your questions about SEO-shortcomings of portfolio tools, tips for choosing your domain name, differences between blog & portfolio pages, and how WordPress plugins don't slow down your site.
Read articleAnswering your questions about getting started with your first photography website, WP child themes, slideshows, etc. Plus: a chat about comparing photo website services.
Read articleStop your photography portfolio from collecting dust by regularly adding new projects, rotating some of your past galleries and scheduling portfolio clean-ups.
Read articleAnswering your questions about changing domain names, on-page SEO for blog posts, image sizes and keyword suggestion tools.
Read articleWith straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.
Read articleThis Q&A covers WordPress themes, tips & integrations with PhotoShelter, SEO thoughts and a curated list of copywriters.
Read articleYour options for integrating a blog into your existing site and combining different platforms into a hybrid photo website.
Read articleUnderstanding the compromises you have to make when promoting multiple photography specialties on the same website. It's a game of compromises, and sometimes, the benefits outweigh the problems.
Read articleIn April's Q&A we cover on-site vs off-site SEO, PhotoShelter vs WordPress, and how to find other websites in your niche.
Read articleWhat do you do? What makes you unique as a photographer? Understanding answers to those questions in a very nuanced way is incredibly valuable to the long-term success of your photography business. And having a clear "unique selling proposition" (USP) can help you build a focused and attractive website.
Read articleIf your photography website is gathering cobwebs, it's about time you do a quick audit and change things up.
Read articleDesign & usability concerns for grids of images, thoughts on hosting server location, and recommendations for custom fonts.
Read articleHaving gotten a lot of great questions from photographers over the years, I'm sharing my answers to some of the best ones.
Read articleBlogs are a great way to show your personality, to create a more personal connection with your audience. But don't just keep an "online journal" or blog only for SEO reasons.
Read articleSometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.
Read articleGoogle is protecting users from having a bad browsing experience on your site! Learn to use the definitely mobile-friendly test, how to make your site responsive, and steps you need to take beyond that.
Read articleThese free screencasts include tens of tips that you can use on your own website. Or if you don't have those particular website issues, you can at least understand some key concepts in web design, usability, SEO etc.
Read articleWrite your SEO titles and meta-descriptions as if you were describing the website to an acquaintance over dinner (using natural language).
Read article