Effective marketing tips to get more & better clients.
Let’s put on our business hat.
I've been working as a web-designer on photography websites since 2010 and I noticed a few patterns in my work. Here are some common photographer "blind spots" or things they're struggling with.
Read articleAnswering your questions about tracking site rankings, Google Analytics reports, using & customizing large WP themes, and a detailed domain name conundrum (changing domain name or changing site content when you have new business goals)
Read articleBrowsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)
Read articleSEO procrastination is too common among photographers, often times actually damaging their business. There's a time for SEO work, of course, but other website changes should be taken care of first. Make sure your website completely nails these issues before worrying about traffic and SEO.
Read articleGreat copywriting has become an important piece in any online business these days, and can considerably improve conversion rates, you shouldn't neglect it. These are 10 tips to help you improve your writing, plus a list of professional copywriters for photographers.
Read articleToo many photographers feel stuck in a photography niche that they don't love anymore. Don't be afraid to tackle hard business decisions, that's where the key is. Because being complacent will hold you back from success.
Read articleMake your photography business more easily discoverable on Google Search and Maps by creating a free Google My Business listing and getting reviews.
Read articleIf you just want an "online business" card (a bio, a short portfolio, some info about your services, and your contact info), then a single-page website might be a great fit for you. But you have to learn their pros and cons first.
Read articleStart thinking like a business owner and let go of the "build it and they will come" mentality. You need to work hard on all aspects of your photography business to differentiate yourself.
Read articleAgency Access is my go-to recommendation for photographers needing advanced marketing services or portfolio building and editing. They have experienced consultants and marketing pros that can help you build your portfolio and grow your photography career.
Read articleThis Q&A covers structuring and building a new site, recommended image sizes, newsletter automation and optin plugins.
Read articleWith straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.
Read articleOrganizing your content is a highly important process and should come before any design and technical considerations, before SEO. Don't let your site theme/template dictate how you structure your website. You need to decide that first, and then customize the site to meet your needs.
Read articleWhat do you do? What makes you unique as a photographer? Understanding answers to those questions in a very nuanced way is incredibly valuable to the long-term success of your photography business. And having a clear "unique selling proposition" (USP) can help you build a focused and attractive website.
Read articleIt's time to grow your business by making some important (but often neglected) changes to your photo website.
Read articleSometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.
Read articleYou might already know that creating quality content (image galleries, blog posts, products) is what Google values more and more, along with the experience that users have on your site. But having links points back to your site from respectable places is highly important.
Read articleI've worked on over 200 photography websites so far, so I've heard all the possible web-design requests from photographers. Let's explore some wrong things photographers focus on when building their website.
Read articleAs opposed to social media profiles, a website is an asset you can control, that you have copyright over.
Read articleAndrew Hellmich from PhotoBizX talks with me about using your photography website as a marketing engine, improving your site's pages and SEO, working with a web-designer & much more.
Read article50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.
Read article
One quick website fix per day, plus instant access to all 10+ of my downloadable guides and two premium email courses in the private subscriber hub (a $240 value)! And then get weekly deep dives & quick tips on design, SEO, copywriting, and marketing.
Join thousands of photographers already in.
My BEST advice. Your inbox. Free.
One quick website fix per day, plus instant access to all 10+ of my downloadable guides and two premium email courses in the private subscriber hub (a $240 value)! And then get weekly deep dives & quick tips on design, SEO, copywriting, and marketing. Join thousands of photographers already in.
My BEST advice. Your inbox. Free.
No spam ever. You are free to unsubscribe at any time.
“If you haven’t subscribed to Alex’s newsletter yet you’re a nutjob!”
“SO MUCH good stuff in there – where have you been all my life!!”
“Definitely worthwhile subscribing – always full of great info.”
“The most useful out of everything I get via email. So thank you!”
“So much interesting content. It got my head spinning.”
“It’s so comprehensive and I love Alex’s brutal honesty”
“One of the very few emails that I allow to show up in my inbox.”
“Straightforward, to the point, no nonsense, solid information.”
“You have so much good information – it’s almost overwhelming!”
“The best information & advice on photography websites anywhere.”