Effective marketing tips to get more & better clients.
Let’s put on our business hat.
With straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.
Read articleOrganizing your content is a highly important process and should come before any design and technical considerations, before SEO. Don't let your site theme/template dictate how you structure your website. You need to decide that first, and then customize the site to meet your needs.
Read articleWhat do you do? What makes you unique as a photographer? Understanding answers to those questions in a very nuanced way is incredibly valuable to the long-term success of your photography business. And having a clear "unique selling proposition" (USP) can help you build a focused and attractive website.
Read articleIt's time to grow your business by making some important (but often neglected) changes to your photo website.
Read articleSometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.
Read articleYou might already know that creating quality content (image galleries, blog posts, products) is what Google values more and more, along with the experience that users have on your site. But having links points back to your site from respectable places is highly important.
Read articleI've worked on over 200 photography websites so far, so I've heard all the possible web-design requests from photographers. Let's explore some wrong things photographers focus on when building their website.
Read articleAs opposed to social media profiles, a website is an asset you can control, that you have copyright over.
Read articleAndrew Hellmich from PhotoBizX talks with me about using your photography website as a marketing engine, improving your site's pages and SEO, working with a web-designer & much more.
Read article50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.
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