In-depth guide: How to define your target audience & elevator pitch (and use them on your site)
What do you do? What makes you unique as a photographer? Understanding answers to those questions in a very nuanced way is incredibly valuable to the long-term success of your photography business. And having a clear "unique selling proposition" (USP) can help you build a focused and attractive website.
8 quick wins to improve your photography website
It's time to grow your business by making some important (but often neglected) changes to your photo website.
In-depth guide: 10 important mindset shifts to finally take your website & business to the next level
Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.
The photographer’s mini-guide to backlinks: how to create, gain & track links back to your site
You might already know that creating quality content (image galleries, blog posts, products) is what Google values more and more, along with the experience that users have on your site. But having links points back to your site from respectable places is highly important.
5 wrong things to ask your web-designer (when building your photo website)
I've worked on over 200 photography websites so far, so I've heard all the possible web-design requests from photographers. Let's explore some wrong things photographers focus on when building their website.
The beginner’s choice: personal portfolio vs. social media profiles
As opposed to social media profiles, a website is an asset you can control, that you have copyright over.
Interview on the PhotoBizX Podcast: “How To Build A Photography Website That Converts Visitors To Clients”
Andrew Hellmich from PhotoBizX talks with me about using your photography website as a marketing engine, improving your site's pages and SEO, working with a web-designer & much more.
In-depth guide: The complete SEO guide for photographers: 50 tips to maximize your Google rankings & get found online
50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.