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Effective marketing tips to get more & better clients.
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In-depth guide: How to create & improve your Google My Business listing to attract new clients

Make your photography business more easily discoverable on Google Search and Maps by creating a free Google My Business listing and getting reviews.

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Single-page websites: when are they a good idea for your photography business?

If you just want an "online business" card (a bio, a short portfolio, some info about your services, and your contact info), then a single-page website might be a great fit for you. But you have to learn their pros and cons first.

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In-depth guide: You need a photography business plan, not just a website

Start thinking like a business owner and let go of the "build it and they will come" mentality. You need to work hard on all aspects of your photography business to differentiate yourself.

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Find more clients with Agency Access: full-service marketing & consulting for photographers

Agency Access is my go-to recommendation for photographers needing advanced marketing services or portfolio building and editing. They have experienced consultants and marketing pros that can help you build your portfolio and grow your photography career.

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In-depth guide: Information architecture for photographers: how to structure your site for optimal user experience & conversions

Whenever you build or redesign a photography website, you need to think about how you'll be organizing the content.

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In-depth guide: How to define your target audience & elevator pitch (and use them on your site)

What do you do? What makes you unique as a photographer? Having a clear USP can help you build an effective photo website.

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In-depth guide: 10 important mindset shifts to finally take your website & business to the next level

Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.

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The photographer’s mini-guide to backlinks: how to create, gain & track links back to your site

You might already know that creating quality content (image galleries, blog posts, products) is what Google values more and more, along with the experience that users have on your site. But having links points back to your site from respectable places is highly important.

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5 wrong things to ask your web-designer (when building your photo website)

I've worked on over 200 photography websites so far, so I've heard all the possible web-design requests from photographers. Let's explore some wrong things photographers focus on when building their website.

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The beginner’s choice: personal portfolio vs. social media profiles

As opposed to social media profiles, a website is an asset you can control, that you have copyright over.

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Interview on the PhotoBizX Podcast: “How To Build A Photography Website That Converts Visitors To Clients”

Andrew Hellmich from PhotoBizX talks with me about using your photography website as a marketing engine, improving your site's pages and SEO, working with a web-designer & much more.

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