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Effective marketing tips to get more & better clients.
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In-depth guide: Information architecture for photographers: how to structure your site for optimal user experience & conversions

Whenever you build or redesign a photography website, you need to think about how you'll be organizing the content.

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In-depth guide: How to define your target audience & elevator pitch (and use them on your site)

What do you do? What makes you unique as a photographer? Having a clear USP can help you build an effective photo website.

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In-depth guide: 10 important mindset shifts to finally take your website & business to the next level

Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.

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The photographer’s mini-guide to backlinks: how to create, gain & track links back to your site

You might already know that creating quality content (image galleries, blog posts, products) is what Google values more and more, along with the experience that users have on your site. But having links points back to your site from respectable places is highly important.

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5 wrong things to ask your web-designer (when building your photo website)

I've worked on over 200 photography websites so far, so I've heard all the possible web-design requests from photographers. Let's explore some wrong things photographers focus on when building their website.

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The beginner’s choice: personal portfolio vs. social media profiles

As opposed to social media profiles, a website is an asset you can control, that you have copyright over.

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An effective photography business plan isn’t simply about having a website

Your photography website can indeed be a powerful tool in your career. Sometimes indispensable, but only a tool. It depends on how you use it.

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Interview on the PhotoBizX Podcast: “How To Build A Photography Website That Converts Visitors To Clients”

Andrew Hellmich from PhotoBizX talks with me about using your photography website as a marketing engine, improving your site's pages and SEO, working with a web-designer & much more.

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