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Effective marketing tips to get more & better clients.
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Photographer interview: Orlando Sydney

Great interview with portrait Orlando Sydney: "Having your own independent website is the only way for a ‘professional’ photographer to stand out from the millions on social media."

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In-depth guide: Business positioning for photographers: How to thrive (not just survive) in today’s saturated industry – with insights from pros

Not getting enough inquiries or sales? Are you constantly under-priced by your competition? Sick of struggling and know that you need to change something? The solution is positioning, and I’ll try to convince you why.

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Photographer interview: Paul Barkley

Interview with Australian sports photographer Paul Barkley. "We all know that the advent of the mobile phone camera has changed the industry forever, but I don’t think it stops there."

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Photographer interview: Richard Gooding

Insightful interview with UK architecture photographer Richard Gooding: "I think the industry is slightly dazed and diluted by the massive uptake in phone photography and video-making driven by social media."

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🎙️ My interview on the Business of Photography Podcast: “How to get a photography website that will differentiate yourself from the competition”

Bryan Caporicci interviews me on how focusing on website user-experience will lead to better results for your website and differentiate you from the competition.

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Photography Websites Report: Stats & insights from the websites of the world’s top 100+ photographers

What are famous photographers doing right on their websites? Or better yet, what are they doing awfully wrong despite being successful? Read this detailed research project to learn more.

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Photographer interview: Nicholas Goodden

"It’s increasingly competitive due to the democratisation of photography through phones. I think the days of a photographer thinking they can survive on only one niche are past."

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Q&A #20: email newsletters, blog SEO, promoting new services & more

I’m answering your questions about photography websites, business, marketing, SEO, and more. You can ask me anything. I’ll try to answer within 24 hours, and the most useful questions get featured here on the newsletter too. Need any help with your

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PhotoClaim can help you find your stolen photos and get your money back

Have you ever checked if your pictures are not being used without your consent? Learn how PhotoClaim monitors the Internet and keeps track of your pictures, fighting for your rights. Get the income and recognition that you deserve.

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How to define and fix your photography business funnel

Growing your website traffic should happen after building a solid foundation. Learn how to define the "funnel" for your photography business, and how to fix it if you're losing leads.

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In-depth guide: The photographer’s guide to email signatures

You've worked hard to create an awesome website to showcase your images, and you want as many visitors as possible. You might be overlooking one of the simplest promotion tools you have: the email signature. Here's what to include or not, best practices, resources & examples.

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Using content marketing to grow your photography business – Interview with UK photographer Linus Moran

The importance of blogging and writing lots of meaningful content for your target audience, from the words of successful UK wedding photographer Linus Moran. Get inspired and learn how you can improve the content on your site.

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Lessons learned from working on over 300 photography websites

I've been working as a web-designer on photography websites since 2010 and I noticed a few patterns in my work. Here are some common photographer "blind spots" or things they're struggling with.

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Q&A #14: site rankings, Google Analytics reports, using large WP themes, changing domain name

Answering your questions about tracking site rankings, Google Analytics reports, using & customizing large WP themes, and a detailed domain name conundrum (changing domain name or changing site content when you have new business goals)

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How to modernize your photography website and adapt it to recent industry changes

Browsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)

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Don’t obsess over SEO: 10 things you should be taking care of on your photography site before doing advanced SEO work

SEO procrastination is too common among photographers, often times actually damaging their business. There's a time for SEO work, of course, but other website changes should be taken care of first. Make sure your website completely nails these issues before worrying about traffic and SEO.

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Copywriters for your photography website & 10 tips on improving your own writing

Great copywriting has become an important piece in any online business these days, and can considerably improve conversion rates, you shouldn't neglect it. These are 10 tips to help you improve your writing, plus a list of professional copywriters for photographers.

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In-depth guide: Photography website planning guide: find the clarity you need before building a strong online business

It's important to dedicate some time to do research and to strategize before building a new photo website. Follow these guidelines to gain more clarity.

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Complacency is risky: 7 signs that it’s time to redefine your photography business

Too many photographers feel stuck in a photography niche that they don't love anymore. Don't be afraid to tackle hard business decisions, that's where the key is. Because being complacent will hold you back from success.

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In-depth guide: How to create & improve your Google My Business listing to attract new clients

Make your photography business more easily discoverable on Google Search and Maps by creating a free Google My Business listing and getting reviews.

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Single-page websites: when are they a good idea for your photography business?

If you just want an "online business" card (a bio, a short portfolio, some info about your services, and your contact info), then a single-page website might be a great fit for you. But you have to learn their pros and cons first.

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In-depth guide: You need a photography business plan, not just a website

Start thinking like a business owner and let go of the "build it and they will come" mentality. You need to work hard on all aspects of your photography business to differentiate yourself.

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Find more clients with Agency Access: full-service marketing & consulting for photographers

Agency Access is my go-to recommendation for photographers needing advanced marketing services or portfolio building and editing. They have experienced consultants and marketing pros that can help you build your portfolio and grow your photography career.

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🎙️ New podcast interview The market is selfish Google hates seeing repeated content! How to develop your soft skills as a photographer 7 quick principles for creating a great website 4 ways to make your photography website more trustworthy What are famous photographers doing right on their websites? Or better yet, what are they doing awfully wrong despite being successful?