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Effective marketing tips to get more & better clients.
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Don’t obsess over SEO: 10 things you should be taking care of on your photography site before doing advanced SEO work

SEO procrastination is too common among photographers, often times actually damaging their business. There's a time for SEO work, of course, but other website changes should be taken care of first. Make sure your website completely nails these issues before worrying about traffic and SEO.

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Copywriters for your photography website & 10 tips on improving your own writing

Great copywriting has become an important piece in any online business these days, and can considerably improve conversion rates, you shouldn't neglect it. These are 10 tips to help you improve your writing, plus a list of professional copywriters for photographers.

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In-depth guide: Photography website planning guide: find the clarity you need before building a strong online business

It's important to dedicate some time to do research and to strategize before building a new photo website. Follow these guidelines to gain more clarity.

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Complacency is risky: 7 signs that it’s time to redefine your photography business

Too many photographers feel stuck in a photography niche that they don't love anymore. Don't be afraid to tackle hard business decisions, that's where the key is. Because being complacent will hold you back from success.

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In-depth guide: How to create & improve your Google My Business listing to attract new clients

Make your photography business more easily discoverable on Google Search and Maps by creating a free Google My Business listing and getting reviews.

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Single-page websites: when are they a good idea for your photography business?

If you just want an "online business" card (a bio, a short portfolio, some info about your services, and your contact info), then a single-page website might be a great fit for you. But you have to learn their pros and cons first.

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In-depth guide: You need a photography business plan, not just a website

Start thinking like a business owner and let go of the "build it and they will come" mentality. You need to work hard on all aspects of your photography business to differentiate yourself.

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Find more clients with Agency Access: full-service marketing & consulting for photographers

Agency Access is my go-to recommendation for photographers needing advanced marketing services or portfolio building and editing. They have experienced consultants and marketing pros that can help you build your portfolio and grow your photography career.

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In-depth guide: 60+ photography website mistakes – the complete guide to finding and fixing your website problems

With straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.

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In-depth guide: Information architecture for photographers: how to structure your site for optimal user experience & conversions

Organizing your content is a highly important process and should come before any design and technical considerations, before SEO. Don't let your site theme/template dictate how you structure your website. You need to decide that first, and then customize the site to meet your needs.

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In-depth guide: How to define your target audience & elevator pitch (and use them on your site)

What do you do? What makes you unique as a photographer? Understanding answers to those questions in a very nuanced way is incredibly valuable to the long-term success of your photography business. And having a clear "unique selling proposition" (USP) can help you build a focused and attractive website.

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In-depth guide: 10 important mindset shifts to finally take your website & business to the next level

Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.

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The photographer’s mini-guide to backlinks: how to create, gain & track links back to your site

You might already know that creating quality content (image galleries, blog posts, products) is what Google values more and more, along with the experience that users have on your site. But having links points back to your site from respectable places is highly important.

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5 wrong things to ask your web-designer (when building your photo website)

I've worked on over 200 photography websites so far, so I've heard all the possible web-design requests from photographers. Let's explore some wrong things photographers focus on when building their website.

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The beginner’s choice: personal portfolio vs. social media profiles

As opposed to social media profiles, a website is an asset you can control, that you have copyright over.

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Interview on the PhotoBizX Podcast: “How To Build A Photography Website That Converts Visitors To Clients”

Andrew Hellmich from PhotoBizX talks with me about using your photography website as a marketing engine, improving your site's pages and SEO, working with a web-designer & much more.

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In-depth guide: The complete SEO guide for photographers: 50 tips to maximize your Google rankings & get found online

50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.

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In-depth guide: The photographer’s guide to email signatures

You've worked hard to create an awesome website to showcase your images, and you want as many visitors as possible. You might be overlooking one of the simplest promotion tools you have: the email signature. Here's what to include or not, best practices, resources & examples.

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