Effective marketing tips to get more & better clients.
Let’s put on our business hat.
Part 1 of 3 on selling nature prints from your website: the searches that actually sell prints, how AI tools pick a print seller, a homepage that works like a storefront window, and why a slow gallery is a closed shop.
Read articlePart 2 of 3: curate before you sell, put the images on the prints page, take buyers straight from gallery to cart, keep prices readable by bots, and stop letting a heavy watermark undersell the work.
Read articlePart 3 of 3: the last thirty seconds where print sales leak, starting lean, pricing like art, bringing the not-ready buyer back, and what actually makes a stranger buy.
Read articleClients don’t move through clean funnels anymore. They bounce between platforms, content, and trust signals. Here’s why the funnel is dead — and how photographers should adapt.
Read articleGetting more visitors but no new clients? Your photo website might be attracting the wrong crowd. Here’s how to fix your targeting and convert the right visitors into bookings.
Read articleTraffic is down everywhere, but that’s not your problem. Learn why photographers should stop chasing pageviews and focus on trust, conversions, and qualified leads instead.
Read articleGoogle’s new AI search is rewriting the SEO rules. Here’s what AI Overviews and AI Mode mean for your photography website, and how to stay visible when clicks keep disappearing.
Read articlePros and cons of showing pricing on your website, with practical tips to help you find the right level of pricing transparency — without limiting your earning potential.
Read articleStruggling to get eyes on your photography website? These 10 proven strategies will help you attract the right visitors, boost local SEO, and convert more clients — fast.
Read articleTransform Your Photography Business with Expert Copywriting Tips from Zoe Barnett.
Read articleAn important mindset shift in today's saturated market: You're not selling your time. You're not selling prints. You're selling how you make your clients feel. You're selling a "transformation".
Read articleIn this insightful interview, PR consultant Zoe Hiljemark shares her extensive experience in PR, specifically tailored for photographers.
Read articleGreat interview with portrait Orlando Sydney: "Having your own independent website is the only way for a ‘professional’ photographer to stand out from the millions on social media."
Read articleNot getting enough inquiries or sales? Are you constantly under-priced by your competition? Sick of struggling and know that you need to change something? The solution is positioning, and I’ll try to convince you why.
Read articleInterview with Australian sports photographer Paul Barkley. "We all know that the advent of the mobile phone camera has changed the industry forever, but I don’t think it stops there."
Read articleInsightful interview with UK architecture photographer Richard Gooding: "I think the industry is slightly dazed and diluted by the massive uptake in phone photography and video-making driven by social media."
Read articleBryan Caporicci interviews me on how focusing on website user-experience will lead to better results for your website and differentiate you from the competition.
Read articleWhat are famous photographers doing right on their websites? Or better yet, what are they doing awfully wrong despite being successful? Read this detailed research project to learn more.
Read article"It’s increasingly competitive due to the democratisation of photography through phones. I think the days of a photographer thinking they can survive on only one niche are past."
Read articleI’m answering your questions about photography websites, business, marketing, SEO, and more. You can ask me anything. I’ll try to answer within 24 hours, and the most useful questions get featured here on the newsletter too. Need any help with your
Read articleHave you ever checked if your pictures are not being used without your consent? Learn how PhotoClaim monitors the Internet and keeps track of your pictures, fighting for your rights. Get the income and recognition that you deserve.
Read articleGrowing your website traffic should happen after building a solid foundation. Learn how to define the "funnel" for your photography business, and how to fix it if you're losing leads.
Read articleYou've worked hard to create an awesome website to showcase your images, and you want as many visitors as possible. You might be overlooking one of the simplest promotion tools you have: the email signature. Here's what to include or not, best practices, resources & examples.
Read articleThe importance of blogging and writing lots of meaningful content for your target audience, from the words of successful UK wedding photographer Linus Moran. Get inspired and learn how you can improve the content on your site.
Read article
One quick website fix per day, plus instant access to all 10+ of my downloadable guides and two premium email courses in the private subscriber hub (a $240 value)! And then get weekly deep dives & quick tips on design, SEO, copywriting, and marketing.
Join thousands of photographers already in.
My BEST advice. Your inbox. Free.
One quick website fix per day, plus instant access to all 10+ of my downloadable guides and two premium email courses in the private subscriber hub (a $240 value)! And then get weekly deep dives & quick tips on design, SEO, copywriting, and marketing. Join thousands of photographers already in.
My BEST advice. Your inbox. Free.
No spam ever. You are free to unsubscribe at any time.
“If you haven’t subscribed to Alex’s newsletter yet you’re a nutjob!”
“SO MUCH good stuff in there – where have you been all my life!!”
“Definitely worthwhile subscribing – always full of great info.”
“The most useful out of everything I get via email. So thank you!”
“So much interesting content. It got my head spinning.”
“It’s so comprehensive and I love Alex’s brutal honesty”
“One of the very few emails that I allow to show up in my inbox.”
“Straightforward, to the point, no nonsense, solid information.”
“You have so much good information – it’s almost overwhelming!”
“The best information & advice on photography websites anywhere.”