In-depth web-design guides for photographers.
Detailed articles on important topics related to photography websites, with many tips & examples along the way.
The Contact page is a critical component of your website, often underrated. You simply can't keep doing the default (bad) things and wonder why people are not contacting you. Learn the secrets of designing a great Contact page, one of the most important ways to optimize your photo website.
Read articleThe definitive guide on optimizing your images to increase the speed of your photography website: how to size & compress your images, what file types and tools to use, how to test your site's speed (plus examples & FAQs). Start your engines!
Read articleEverything you need to know about minimalism, as applied to the design of photography websites: what minimalism is and isn't, benefits and best practices of going minimalist, plus a lot of examples of minimalist photography websites for your inspiration.
Read articleNot getting enough inquiries or sales? Are you constantly under-priced by your competition? Sick of struggling and know that you need to change something? The solution is positioning, and I’ll try to convince you why.
Read articleYou've worked hard to create an awesome website to showcase your images, and you want as many visitors as possible. You might be overlooking one of the simplest promotion tools you have: the email signature. Here's what to include or not, best practices, resources & examples.
Read articleA step-by-step process for changing your site's URL while maintaining search engine rankings and avoiding indexing problems. Especially important when rebranding your business or when switching to a shorter domain name.
Read articleIt's important to dedicate some time to do research and to strategize before building a new photo website. Follow these guidelines to gain more clarity.
Read articleMake your photography business more easily discoverable on Google Search and Maps by creating a free Google My Business listing and getting reviews.
Read articleImage SEO guidelines for ranking in Google Image search, along with explanations of why you'd want to rank in Google Image search, how it different from regular SEO, how to track your image SEO results and what the future brings.
Read articleStart thinking like a business owner and let go of the "build it and they will come" mentality. You need to work hard on all aspects of your photography business to differentiate yourself.
Read articleMost of your website visitors are there for the first time. They're probably a bit confused and they need your guidance. Optimize your website to turn them into repeat visitors (and eventually into clients).
Read articleWith straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.
Read articleProperly choosing your portfolio images is important, but also very difficult. This article includes guidelines for building a better (online & offline) photography portfolio, and a curated selection of resources to learn more.
Read articleUnderstanding the compromises you have to make when promoting multiple photography specialties on the same website. It's a game of compromises, and sometimes, the benefits outweigh the problems.
Read articleOrganizing your content is a highly important process and should come before any design and technical considerations, before SEO. Don't let your site theme/template dictate how you structure your website. You need to decide that first, and then customize the site to meet your needs.
Read articleWhat do you do? What makes you unique as a photographer? Understanding answers to those questions in a very nuanced way is incredibly valuable to the long-term success of your photography business. And having a clear "unique selling proposition" (USP) can help you build a focused and attractive website.
Read articleSometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.
Read articleSadly just an afterthought for some photographers, the navigation menu is critical for the effectiveness of a photo website. Even though it takes up just a few pixels, it can truly make or break the site. These are all-important recommendations for building a clear & effective navigation menu, with examples along the way.
Read article50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.
Read articleLearn from successful photographers and follow these website ideas and best practices for building your own amazing photography website.
Read articleSimple at first sight, there are a lot of details that go into writing the perfect "bio", so the process can become quite challenging unless you have some guidelines in place. Understand the best-practices of writing a clear & concise "bio" text, and get inspired from effective "About" page examples.
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