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In-depth web-design guides for photographers.
Detailed articles on important topics related to photography websites, with many tips & examples along the way.

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In-depth guide: Clarify your photography website for first-time visitors to help drive more business

Most of your website visitors are there for the first time. They're probably a bit confused and they need your guidance. Optimize your website to turn them into repeat visitors (and eventually into clients).

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In-depth guide: The process of selecting images for a strong & coherent portfolio

Guidelines for building a better (online & offline) photography portfolio and a curated selection of resources to learn more.

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In-depth guide: Having separate photography websites or merging them?

Understanding the compromises you have to make when promoting multiple photography specialties on the same website. Sometimes, the benefits outweigh the problems.

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In-depth guide: Information architecture for photographers: how to structure your site for optimal user experience & conversions

Whenever you build or redesign a photography website, you need to think about how you'll be organizing the content.

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In-depth guide: How to define your target audience & elevator pitch (and use them on your site)

What do you do? What makes you unique as a photographer? Having a clear USP can help you build an effective photo website.

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In-depth guide: How to resize, export & compress images for optimal website performance

Actionable advice for optimizing your images to increase the speed of your photography website. Start your engines!

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In-depth guide: 10 important mindset shifts to finally take your website & business to the next level

Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.

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In-depth guide: The complete guide to building your amazing photography “About” page

Understand the best-practices of writing a clear & concise "bio" text, and get inspired from effective "About" page examples.

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