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In-depth web-design guides for photographers.
Detailed articles on important topics related to photography websites, with many tips & examples along the way.

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In-depth guide: Photography website planning guide: find the clarity you need before building a strong online business

It's important to dedicate some time to do research and to strategize before building a new photo website. Follow these guidelines to gain more clarity.

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In-depth guide: How to create & improve your Google My Business listing to attract new clients

Make your photography business more easily discoverable on Google Search and Maps by creating a free Google My Business listing and getting reviews.

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In-depth guide: Image SEO essentials: How to optimize for Google Image search to drive more traffic to your photography website

Image SEO guidelines for ranking in Google Image search, along with explanations of why you'd want to rank in Google Image search, how it different from regular SEO, how to track your image SEO results and what the future brings.

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In-depth guide: You need a photography business plan, not just a website

Start thinking like a business owner and let go of the "build it and they will come" mentality. You need to work hard on all aspects of your photography business to differentiate yourself.

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In-depth guide: Clarify your photography website for first-time visitors to help drive more business

Most of your website visitors are there for the first time. They're probably a bit confused and they need your guidance. Optimize your website to turn them into repeat visitors (and eventually into clients).

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In-depth guide: The process of selecting images for a strong & coherent portfolio

Guidelines for building a better (online & offline) photography portfolio and a curated selection of resources to learn more.

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In-depth guide: Having separate photography websites or merging them?

Understanding the compromises you have to make when promoting multiple photography specialties on the same website. Sometimes, the benefits outweigh the problems.

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In-depth guide: Information architecture for photographers: how to structure your site for optimal user experience & conversions

Whenever you build or redesign a photography website, you need to think about how you'll be organizing the content.

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In-depth guide: How to define your target audience & elevator pitch (and use them on your site)

What do you do? What makes you unique as a photographer? Having a clear USP can help you build an effective photo website.

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In-depth guide: How to resize, export & compress images for optimal website performance

Actionable advice for optimizing your images to increase the speed of your photography website. Start your engines!

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In-depth guide: 10 important mindset shifts to finally take your website & business to the next level

Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.

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In-depth guide: The complete guide to building your amazing photography “About” page

Understand the best-practices of writing a clear & concise "bio" text, and get inspired from effective "About" page examples.

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