In-depth guide: How to define your target audience & elevator pitch (and use them on your site)
What do you do? What makes you unique as a photographer? Understanding answers to those questions in a very nuanced way is incredibly valuable to the long-term success of your photography business. And having a clear "unique selling proposition" (USP) can help you build a focused and attractive website.
In-depth guide: 10 important mindset shifts to finally take your website & business to the next level
Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.
In-depth guide: Navigation menu best‑practices for photography websites
Sadly just an afterthought for some photographers, the navigation menu is critical for the effectiveness of a photo website. Even though it takes up just a few pixels, it can truly make or break the site. These are all-important recommendations for building a clear & effective navigation menu, with examples along the way.
The photographer’s mini-guide to backlinks: how to create, gain & track links back to your site
You might already know that creating quality content (image galleries, blog posts, products) is what Google values more and more, along with the experience that users have on your site. But having links points back to your site from respectable places is highly important.
In-depth guide: The complete SEO guide for photographers: 50 tips to maximize your Google rankings & get found online
50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.
In-depth guide: 15 best features of successful photo websites (and how to design yours)
Learn from successful photographers and follow these website ideas and best practices for building your own amazing photography website.
In-depth guide: The complete guide to building your amazing photography “About” page
Simple at first sight, there are a lot of details that go into writing the perfect "bio", so the process can become quite challenging unless you have some guidelines in place. Understand the best-practices of writing a clear & concise "bio" text, and get inspired from effective "About" page examples.
In-depth guide: The essentials of building an effective photography “Contact” page
The Contact page is a critical component of your website, often underrated. You simply can't keep doing the default (bad) things and wonder why people are not contacting you. Learn the secrets of designing a great Contact page, one of the most important ways to optimize your photo website.
In-depth guide: Embracing minimalism in your photography website
Everything you need to know about minimalism, as applied to the design of photography websites: what minimalism is and isn't, benefits and best practices of going minimalist, plus a lot of examples of minimalist photography websites for your inspiration.