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Showcasing the “best-of” articles that got the most support from FGW readers.
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Optimize your photography website for repeat visitors to convert them into clients

After you've clarified your site for first-time visitors, make sure that repeat visitors have good reasons to come back to the site. And when they do, that they can find what they're looking for very quickly.

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In-depth guide: Clarify your photography website for first-time visitors to help drive more business

Most of your website visitors are there for the first time. They're probably a bit confused and they need your guidance. Optimize your website to turn them into repeat visitors (and eventually into clients).

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12 ways to make your photography website more trustworthy

Follow these user-experience guidelines to differentiate your photography website, attract more clients, and show that you truly care about your work.

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In-depth guide: The process of selecting images for a strong & coherent portfolio

Guidelines for building a better (online & offline) photography portfolio and a curated selection of resources to learn more.

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In-depth guide: Having separate photography websites or merging them?

Understanding the compromises you have to make when promoting multiple photography specialties on the same website. Sometimes, the benefits outweigh the problems.

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In-depth guide: Information architecture for photographers: how to structure your site for optimal user experience & conversions

Whenever you build or redesign a photography website, you need to think about how you'll be organizing the content.

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In-depth guide: How to define your target audience & elevator pitch (and use them on your site)

What do you do? What makes you unique as a photographer? Having a clear USP can help you build an effective photo website.

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In-depth guide: How to resize, export & compress images for optimal website performance

Actionable advice for optimizing your images to increase the speed of your photography website. Start your engines!

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In-depth guide: 10 important mindset shifts to finally take your website & business to the next level

Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.

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The photographer’s mini-guide to backlinks: how to create, gain & track links back to your site

You might already know that creating quality content (image galleries, blog posts, products) is what Google values more and more, along with the experience that users have on your site. But having links points back to your site from respectable places is highly important.

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In-depth guide: The complete guide to building your amazing photography “About” page

Understand the best-practices of writing a clear & concise "bio" text, and get inspired from effective "About" page examples.

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