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In-depth guide: Best photography website builders in 2024 – how to find the right eCommerce platform for your business

Choose between all the top website platforms for photographers to find the right one for your photo business needs. And learn what NOT to use and why.

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100+ best WordPress plugins for photographers – a curated list of plugins I know and trust

Collection of recommended WordPress plugins (that I'm often using when building photography websites). Almost all plugins below have excellent reviews & a rating of at least 4 out of 5 stars, and have been thoroughly revised and tested.

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In-depth guide: The essentials of building an effective photography “Contact” page

The Contact page is a critical component of your website, often underrated. You simply can't keep doing the default (bad) things and wonder why people are not contacting you. Learn the secrets of designing a great Contact page, one of the most important ways to optimize your photo website.

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In-depth guide: How to optimize images for website performance: best image sizes, compression, tools & testing (updated for 2023)

The definitive guide on optimizing your images to increase the speed of your photography website: how to size & compress your images, what file types and tools to use, how to test your site's speed (plus examples & FAQs). Start your engines!

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In-depth guide: Building a minimalist photography website to improve user-experience and conversion rates

Everything you need to know about minimalism, as applied to the design of photography websites: what minimalism is and isn't, benefits and best practices of going minimalist, plus a lot of examples of minimalist photography websites for your inspiration.

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Photography Websites Report: Stats & insights from the websites of the world’s top 100+ photographers

What are famous photographers doing right on their websites? Or better yet, what are they doing awfully wrong despite being successful? Read this detailed research project to learn more.

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Homepage slideshows are dead – 4 better ways to design the top of your website front page

Slideshows are usually bad for user-experience, performance and SEO. Not to mention boring. So let's explore some cool elements you can replace them with, for better website engagement.

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In-depth guide: The photographer’s guide to email signatures

You've worked hard to create an awesome website to showcase your images, and you want as many visitors as possible. You might be overlooking one of the simplest promotion tools you have: the email signature. Here's what to include or not, best practices, resources & examples.

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Images matter most – a manifesto for serious photographers: focus on quality and stop looking for shortcuts

Let's get this straight: CONTENT IS KING. Your photo website is just a magnifier of the quality of your images.

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🦖 “Dinosaur” SEO tactics: stop wasting time on outdated SEO tactics and instead focus on what Google now cares about

Many photographers are still following old SEO tips, some of which no longer work or are even hurting their chances to rank well. Learn what SEO strategies to avoid and what to do instead to make Google happy.

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In-depth guide: How to change your site’s domain name (URL) without losing SEO rankings (7 steps + FAQ)

A step-by-step process for changing your site's URL while maintaining search engine rankings and avoiding indexing problems. Especially important when rebranding your business or when switching to a shorter domain name.

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How to modernize your photography website and adapt it to recent industry changes

Browsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)

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Best WordPress hosting for photographers: budget vs premium providers, what features to look for, and how to migrate your photo site

If you've decided to choose WordPress for your photography website, the hosting provider is critical to the well-being of your site, and to your SEO and marketing efforts. Put your photography website on a quality WP hosting service from the beginning, it's the foundation that everything else sits upon.

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Don’t obsess over SEO: 10 things you should be taking care of on your photography site before doing advanced SEO work

SEO procrastination is too common among photographers, often times actually damaging their business. There's a time for SEO work, of course, but other website changes should be taken care of first. Make sure your website completely nails these issues before worrying about traffic and SEO.

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Copywriters for your photography website & 10 tips on improving your own writing

Great copywriting has become an important piece in any online business these days, and can considerably improve conversion rates, you shouldn't neglect it. These are 10 tips to help you improve your writing, plus a list of professional copywriters for photographers.

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In-depth guide: Photography website planning guide: find the clarity you need before building a strong online business

It's important to dedicate some time to do research and to strategize before building a new photo website. Follow these guidelines to gain more clarity.

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Complacency is risky: 7 signs that it’s time to redefine your photography business

Too many photographers feel stuck in a photography niche that they don't love anymore. Don't be afraid to tackle hard business decisions, that's where the key is. Because being complacent will hold you back from success.

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In-depth guide: Image SEO essentials: How to optimize for Google Image search to drive more traffic to your photography website

Image SEO guidelines for ranking in Google Image search, along with explanations of why you'd want to rank in Google Image search, how it different from regular SEO, how to track your image SEO results and what the future brings.

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Optimize your photography website for repeat visitors to convert them into clients

After you've clarified your site for first-time visitors, make sure that repeat visitors have good reasons to come back to the site. And when they do, that they can find what they're looking for very quickly.

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In-depth guide: Clarify your photography website for first-time visitors to help drive more business

Most of your website visitors are there for the first time. They're probably a bit confused and they need your guidance. Optimize your website to turn them into repeat visitors (and eventually into clients).

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12 ways to make your photography website more trustworthy

Follow these user-experience guidelines to differentiate your photography website, attract more clients, and show that you truly care about your work.

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In-depth guide: 60+ photography website mistakes – the complete guide to finding and fixing your website problems

With straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.

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In-depth guide: The process of selecting images for a strong & coherent portfolio

Properly choosing your portfolio images is important, but also very difficult. This article includes guidelines for building a better (online & offline) photography portfolio, and a curated selection of resources to learn more.

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In-depth guide: Having separate photography websites or merging them?

Understanding the compromises you have to make when promoting multiple photography specialties on the same website. It's a game of compromises, and sometimes, the benefits outweigh the problems.

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🎙️ My interview on the Hair of the Dog Podcast Free SEO course for photographers Wedding photographers need to be different 🎙️ New podcast interview The market is selfish Google hates seeing repeated content! How to develop your soft skills as a photographer 7 quick principles for creating a great website 4 ways to make your photography website more trustworthy What are famous photographers doing right on their websites? Or better yet, what are they doing awfully wrong despite being successful?