Harnessing the power of analytics to make informed decisions about your site.
Staring at analytics graphs means nothing without knowing why they’re important.
A step-by-step process for changing your site's URL while maintaining search engine rankings and avoiding indexing problems. Especially important when rebranding your business or when switching to a shorter domain name.
Read articleAnswering your questions about Google Search Console, font sizes, structured data, ALT tags and geo-tagging for SEO.
Read articleAnswering your questions about tracking site rankings, Google Analytics reports, using & customizing large WP themes, and a detailed domain name conundrum (changing domain name or changing site content when you have new business goals)
Read articleCollection of recommended WordPress plugins (that I'm often using when building photography websites). Almost all plugins below have excellent reviews & a rating of at least 4 out of 5 stars, and have been thoroughly revised and tested.
Read articleAnswering your questions about filtering your own visits in Google Analytics, the balance between retina image quality and website performance, selling high-res images while still protecting them, using Yoast's focus keyword feature.
Read articleThe Google Search Console SEO tool has been redesigned from scratch, with indexing and search performance reports will provide even more insights into how you can improve your website (both in Google's eyes and for your human visitors). Here's what new and how to get useful insights from it.
Read articleMost of your website visitors are there for the first time. They're probably a bit confused and they need your guidance. Optimize your website to turn them into repeat visitors (and eventually into clients).
Read articleWith straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.
Read article50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.
Read articleBroken links are frustrating visitors and sabotaging your search rankings. Use these free tools to find and fix them.
Read articleLearn how to use Google Analytics to track what people on your site are searching for, and how to take advantage of this data.
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