Everything about blogging in 14 detailed lessons:
Content marketing and blogging 101
An intro to content marketing & the importance of blogging. Thoughts on providing value AND using blogging to get more sales, plus how quickly you can expect results from blogging.
Integrating a blog into your site
Learn how to add a blog to your photography site, whether you're starting from scratch or you already have a blogless websites, while also following SEO best-practices.
Managing your blogging workflow
Learn how to actually enjoy blogging, and most importantly, to be consistent in providing value to your audience. All about topic themes, publishing calendars, content pipelines & batching.
Blogging ideas
The most complete list of writing ideas for photographers. Don't just wait for inspiration to strike, use these time-tested blog post templates to never run out of ideas again. Plenty of examples too.
Writing your first few blog posts
Staring at a blank page can be paralyzing. Learn two writing processes for creating more informative articles, for avoiding mistakes, and for taking care of copywriting & SEO aspects too.
Headlines
An entire lesson on writing good headlines? Yes, they're essential to your blog's success. Master this skill to also be able to write compelling SEO title tags, email subjects, or social media posts.
Advanced writing tips
Looking to take your blogging game to the next level? Learn about writing powerful introductions, content length, focusing on readers vs SEO, internal links, reader learning styles & more...
Using images in your blog posts
Blog posts are a great opportunity to showcase your awesome photos. Follow these guidelines to make them the stars of your blog, while keeping site performance & SEO in mind.
Web-design guidelines
Your website's typography & design can make (or break) the reading experience for your audience. Learn how to create a blog section that readers will enjoy coming back to.
Categories, tags, related posts, search, etc.
Use blogging-specific features (like taxonomies, search boxes & other widgets) wisely to make it easier for people to find relevant content, instead of scrolling through a reverse-chronological list of posts.
Publishing your blog posts & SEO
With your new post draft ready to go out into the world, follow these steps to make sure everything is ready, and that the content, SEO & functionality are spot on. Think of it as your publishing checklist.
Promoting your blog posts once they're live
Once your post is live, make it reach (and help) more people by sharing it in all the right places. And don't forget to monitor and respond to comments/engagements.
Stopping comment spam
If you have comments enabled (and enjoy a two-way communication with your audience), learn how to mitigate the spam comment problem on your blog and how to recognize a fake comment.
Monetizing your photography blog
A primer on growing your photography business through blogging, both directly (ads, affiliate income) and indirectly (promoting your services, mailing lists, re-purposing content).
Bonus: A super-simple PDF action plan for first‑time bloggers
A straightforward checklist (for beginners) to help you create and launch your photography blog faster than you can say “publish! Think of it as a high-level summary of what you need to work on.
Bonus: 50% discount on my paid Image Optimization Video Guide
You get a 50% discount on my video guide on image sizes for web performance.
You'll learn: how to size your images, how to export and compress them, what tools to use and how to configure performance plugins, how to test your site's speed and understand the performance reports, and much more!
Bonus: An interview on content marketing with an experienced photographer
Watch an interview with UK wedding photographer Linus Moran, and learn how he uses content marketing to get more inquiries, and how his blog and other informational pages are structured.
Bonus: 50% discount on my paid WordPress maintenance course
You also get my mini-course on WordPress maintenance at half-price. You'll learn the one‑time changes needed to set a good foundation for your WordPress site, as well as the ongoing tasks you need to do regularly to double-check your site's health. If you use WordPress, this is a must-watch.
"If you've seen anything from Alex, you'll know that this is incredibly detailed, it is full of useful information.
It will get you set up with blogging, whether you've done it before or you're brand new to blogging.
It's gonna help you improve your SEO and more inquiries through your blogging, it's gonna help you with what to write about, how to create better copy and headlines, how to do a better job publishing and promoting your posts, and how to improve its readability."
— Andrew Hellmich from PhotoBizX
