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In-depth guide: 10 important mindset shifts to finally take your website & business to the next level

Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.

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Why and how to use excerpts on your blog index page

A common mistake I see photographers doing on their site is: not using excerpts on the blog index page. Let's explore ways to solve the issue and improve the blog page layout and user experience.

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What to do if your website is not mobile-friendly?

Google is protecting users from having a bad browsing experience on your site! Learn to use the definitely mobile-friendly test, how to make your site responsive, and steps you need to take beyond that.

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Big improvements coming soon to ForegroundWeb

Really excited to share with you a sneak-peek into the future of ForegroundWeb. I want to make it the best place online to learn about improving your photography website (and other related aspects of your photo business).

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[▶️] Watch 4 in-depth video reviews (screencasts) of photography websites

These free screencasts include tens of tips that you can use on your own website. Or if you don't have those particular website issues, you can at least understand some key concepts in web design, usability, SEO etc.

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Fullscreen homepages – the compromise between visual impact & SEO

Adding text to the homepage helps SEO, but what if you're using a fullscreen homepage (slideshow)? They have great impact visually, but what about improving SEO?

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In-depth guide: Navigation menu best‑practices for photography websites

Sadly just an afterthought for some photographers, the navigation menu is critical for the effectiveness of a photo website. Even though it takes up just a few pixels, it can truly make or break the site. These are all-important recommendations for building a clear & effective navigation menu, with examples along the way.

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A simpler approach to writing your SEO titles and meta-descriptions

Write your SEO titles and meta-descriptions as if you were describing the website to an acquaintance over dinner (using natural language).

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The photographer’s mini-guide to backlinks: how to create, gain & track links back to your site

You might already know that creating quality content (image galleries, blog posts, products) is what Google values more and more, along with the experience that users have on your site. But having links points back to your site from respectable places is highly important.

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5 wrong things to ask your web-designer (when building your photo website)

I've worked on over 200 photography websites so far, so I've heard all the possible web-design requests from photographers. Let's explore some wrong things photographers focus on when building their website.

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ForegroundWeb is 1 year old: great results so far and my plans for the future

It's exactly one year since I launched ForegroundWeb, and what an awesome journey it's been. Yet nothing like what I have in store for the future.

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20 quick tips to reduce your bounce rate and keep visitors on your site longer

Quick list of things you can do to improve your visitors' browsing experience (and, in turn, your photography website's bounce rate and SEO).

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The importance of whitespace in photography website designs

Many factors come into play to create a good design, but whitespace is great for obtaining a cleaner and more readable website.

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The beginner’s choice: personal portfolio vs. social media profiles

As opposed to social media profiles, a website is an asset you can control, that you have copyright over.

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The case against background images in photography websites

Your website visitors should be drawn to your site because they love your images, so don't distract them with background images or textures.

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Photographer interview: Patricia Davidson

Learn from Patricia about the importance of looking professional online & her thoughts on what makes an effective photo website.

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Homepage slideshows – good or bad for user experience?

Slideshows, especially on a photography website homepage, are a game of compromises. Learn what makes a user-friendly slideshow.

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Internet Explorer 6 usage is growing rapidly again

Updates on web browser market shire, and how Internet Explorer 6 impacts the way you build and mange your photography website. Happy April Fools' Day!

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Google penalizes non mobile-friendly websites

Understanding why Google started ranking mobile-friendly websites higher and what you can do to improve your photo website in Google's eyes.

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Interview on the PhotoBizX Podcast: “How To Build A Photography Website That Converts Visitors To Clients”

Andrew Hellmich from PhotoBizX talks with me about using your photography website as a marketing engine, improving your site's pages and SEO, working with a web-designer & much more.

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Interview on the Sprouting Photographer Podcast: “Your photography website as a multiplier of your work”

Bryan Caporicci and I discuss what makes a good photography website, responsive design, SEO, web-design trends & other important topics.

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One single SEO tip to rule them all

Make your website visitors happy, and it will be impossible not to rank well in search engines. Learn how to pay more attention to your audience.

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In-depth guide: The complete SEO guide for photographers: 50 tips to maximize your Google rankings & get found online

50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.

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