[▶️] Are you ranking for completely unrelated keywords?
Is your website ranking for completely unrelated keywords because of a rogue post? Should you delete it or try to update it to promote your more important pages or services?
Read article[▶️] Never upload high-res images to your site
I'm going to try to do a video exclusive, I'll try to act as an image thief, sort of a hacker if you want, just to prove how easy it is to steal large images from the source code on WordPress, Squarespace, and Wix.
Read article[▶️] Google hates seeing repeated content
Don't try to jam keywords into your SEO tags, into the page templates on your website, or into the image ALT tags. Take some time to eliminate any existing "spammy" SEO attempts and to write unique SEO tags (or image ALT tags).
Read article[▶️] Should you try to rank for “photography” or “photographer” terms?
If you're a photographer looking to improve your portfolio website and your Google rankings, should you be using "photographer" or "photography" in your content? Is it the same thing to Google? Let's find out.
Read articleCurated links #6
Another set of good articles I found online, on topics like web-design, marketing, and SEO.
Read articleQ&A #17: text on the homepage, pages vs posts, ALT tags & sharing buttons
Answering your questions about including text on the homepage, whether pages rank better than posts, image ALT tags & sharing buttons.
Read article🦖 “Dinosaur” SEO tactics: stop wasting time on outdated SEO tactics and instead focus on what Google now cares about
Many photographers are still following old SEO tips, some of which no longer work or are even hurting their chances to rank well. Learn what SEO strategies to avoid and what to do instead to make Google happy.
Read article10 reasons to include auto-playing music or videos on your website
The fact that all major social media and video platforms allow turning the autoplay feature on (or off), is a clear sign of how wide-spread and popular autoplay videos are. Here are 10 strong reasons to add auto-playing music or videos to your website. Or not.
Read article[▶️] Review of a beautiful headshot & business photography website
Photography website teardown for Kate Dyer's Urban Safari website. A great example of a beautiful design that combines two different specialties (personal branding and business photography). Watch to see a page-by-page review of the site's layout and design details.
Read articleIn-depth guide: How to change your site’s domain name (URL) without losing SEO rankings (7 steps + FAQ)
A step-by-step process for changing your site's URL while maintaining search engine rankings and avoiding indexing problems. Especially important when rebranding your business or when switching to a shorter domain name.
Read articleQ&A #16: old portfolio images, dashes in domain names, comments, SEO tags & redirects
Answering your questions about keeping old portfolio images on your site, using dashes in domain names, transitioning from Blogger to WP, Yoast media redirection settings & more.
Read article[▶️] A detailed review of a content-rich photography website
Website teardown I recently recorded for UK wedding photographer Linus Moran. A must-see for service-based photographers struggling with content.
Read articleLessons learned from working on over 300 photography websites
I've been working as a web-designer on photography websites since 2010 and I noticed a few patterns in my work. Here are some common photographer "blind spots" or things they're struggling with.
Read articleCurated links #5
Another selection of articles I came across, covering topics like marketing, SEO, website performance, along with some interesting opinion pieces.
Read articleQ&A #15: font sizes, ALT tags & geo-tagging for SEO, Google Search Console and more
Answering your questions about Google Search Console, font sizes, structured data, ALT tags and geo-tagging for SEO.
Read articleThe new Gutenberg page editor in WordPress: everything photographers need to know
Gutenberg is taking WordPress users by storm. Let's explore what it is, how it compares to other page builders, and whether you should be using it.
Read articleThe 4 levels of website mobile-friendliness
Even if you pass Google's test, there are different levels of mobile friendliness, which all come down to offering a good user-experience (UX).
Read articleHierarchy of website priorities: Do you have an unreasonable obsession with SEO?
Focusing on SEO can help you grow your business, but not at the expense of huge user-experience mistakes. Let's define your website priorities and set the in the right order.
Read articleQ&A #14: site rankings, Google Analytics reports, using large WP themes, changing domain name
Answering your questions about tracking site rankings, Google Analytics reports, using & customizing large WP themes, and a detailed domain name conundrum (changing domain name or changing site content when you have new business goals)
Read articleHow to modernize your photography website and adapt it to recent industry changes
Browsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)
Read articleCurated links #4
These are 50+ hand-picked articles that I enjoyed since the beginning of 2018, on topics like business / industry news, web-design, SEO & WordPress.
Read articleQ&A #13: WP theme, benefits of my work, future of the industry, WP caching
Answering your questions about my favorite WP theme, the benefits of working with ForegroundWeb, my thoughts on the future of the photography market, and troubleshooting your WP site not saving your changes.
Read articleFinal steps to successfully launching your WordPress site
If you feel you're ready to launch a new WP photography website, take some time to go through this list of small tasks to make sure everything is ready to go live.
Read articleeCommerce for photographers: platforms & tools to sell images & services on your photography website
This article aims to give you a round-up of tools & services you can use to sell prints and image licenses, using WordPress or dedicated photography platforms. The margins have become narrower, and have more options these days.
Read article
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