Is it's difficult to include a target keyphrase into your content? Learn some strategies you can use when natural language fails you: use variations/inversions, use the words separately, or only show them to Google.
Read articleAnswering your questions about updating old blog posts & broken links, what to do after launching a site, image download prices & fixing 301 redirects.
Read articleNew interesting reading material & videos that I discovered recently about photography website design, marketing, SEO and other business tips.
Read articleWe'll take a site example with poor typography, and go through a few simple steps to try to improve the look and readability of the text. Something that you can then apply to your own photography website.
Read articleIs your website ranking for completely unrelated keywords because of a rogue post? Should you delete it or try to update it to promote your more important pages or services?
Read articleI'm going to try to do a video exclusive, I'll try to act as an image thief, sort of a hacker if you want, just to prove how easy it is to steal large images from the source code on WordPress, Squarespace, and Wix.
Read articleDon't try to jam keywords into your SEO tags, into the page templates on your website, or into the image ALT tags. Take some time to eliminate any existing "spammy" SEO attempts and to write unique SEO tags (or image ALT tags).
Read articleIf you're a photographer looking to improve your portfolio website and your Google rankings, should you be using "photographer" or "photography" in your content? Is it the same thing to Google? Let's find out.
Read articleAnother set of good articles I found online, on topics like web-design, marketing, and SEO.
Read articleAnswering your questions about including text on the homepage, whether pages rank better than posts, image ALT tags & sharing buttons.
Read articleMany photographers are still following old SEO tips, some of which no longer work or are even hurting their chances to rank well. Learn what SEO strategies to avoid and what to do instead to make Google happy.
Read articleThe fact that all major social media and video platforms allow turning the autoplay feature on (or off), is a clear sign of how wide-spread and popular autoplay videos are. Here are 10 strong reasons to add auto-playing music or videos to your website. Or not.
Read articlePhotography website teardown for Kate Dyer's Urban Safari website. A great example of a beautiful design that combines two different specialties (personal branding and business photography). Watch to see a page-by-page review of the site's layout and design details.
Read articleA step-by-step process for changing your site's URL while maintaining search engine rankings and avoiding indexing problems. Especially important when rebranding your business or when switching to a shorter domain name.
Read articleAnswering your questions about keeping old portfolio images on your site, using dashes in domain names, transitioning from Blogger to WP, Yoast media redirection settings & more.
Read articleWebsite teardown I recently recorded for UK wedding photographer Linus Moran. A must-see for service-based photographers struggling with content.
Read articleI've been working as a web-designer on photography websites since 2010 and I noticed a few patterns in my work. Here are some common photographer "blind spots" or things they're struggling with.
Read articleAnother selection of articles I came across, covering topics like marketing, SEO, website performance, along with some interesting opinion pieces.
Read articleAnswering your questions about Google Search Console, font sizes, structured data, ALT tags and geo-tagging for SEO.
Read articleGutenberg is taking WordPress users by storm. Let's explore what it is, how it compares to other page builders, and whether you should be using it.
Read articleEven if you pass Google's test, there are different levels of mobile friendliness, which all come down to offering a good user-experience (UX).
Read articleFocusing on SEO can help you grow your business, but not at the expense of huge user-experience mistakes. Let's define your website priorities and set the in the right order.
Read articleAnswering your questions about tracking site rankings, Google Analytics reports, using & customizing large WP themes, and a detailed domain name conundrum (changing domain name or changing site content when you have new business goals)
Read articleBrowsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)
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