Crafting Compelling Copy: Tips for Photographers with Zoe Barnett
Transform Your Photography Business with Expert Copywriting Tips from Zoe Barnett.
Read article
What your clients are *actually* buying from you
An important mindset shift in today's saturated market: You're not selling your time. You're not selling prints. You're selling how you make your clients feel. You're selling a "transformation".
Read article
Mastering PR for Photographers with Zoe Hiljemark
In this insightful interview, PR consultant Zoe Hiljemark shares her extensive experience in PR, specifically tailored for photographers.
Read article
Watermarking your images: Pros & Cons
You get limited protection and a tiny bit of branding, at the expense of aesthetics and share-ability. And AI threatens to make watermarks obsolete.
Read article
In-depth guide: Best photography website builders in 2025 – how to find the right eCommerce platform for your business
Choose between all the top website platforms for photographers to find the right one for your photo business needs. And learn what NOT to use and why.
Read article
🎙️ My interview on The B&H Photography Podcast
I had the pleasure of recently appearing on the popular B&H Photography Podcast, alongside photographer extraordinaire Ben von Wong. Episode Timeline: 3:55: What role do stand-alone photography websites play in a world of viral social media sites? 12:16: Alex’s pet
Read article
100+ best WordPress plugins for photographers – a curated list of plugins I know and trust
Collection of recommended WordPress plugins (that I'm often using when building photography websites). Almost all plugins below have excellent reviews & a rating of at least 4 out of 5 stars, and have been thoroughly revised and tested.
Read article
🎙️ My interview on The Landscape Photography Show
A recent two-part podcast series on The Landscape Photography show. David & I had a wide-ranging discussion on why you should focus on user-experience instead of blindly focusing on SEO only, and what makes a great photography website. You can
Read article
🎙️ My interview on the Great Big Photography World Podcast
Another awesome interview about photography websites, where Taya and I discuss: Common mistakes to avoid when creating a photography website How my personal photography experience encouraged me to help other photographers SEO, UX performance, and other technicalities that contribute to
Read article
Best tools to preview fine‑art prints on a wall in sample or clients’ rooms
From the buyer’s perspective, shopping for wall art is like shopping for clothes: they need to “try them on” before taking a purchase decision. Here are some tools you can use to showcase your fine art prints in rooms.
Read article
🎙️ My interview on the F‑Stop Collaborate and Listen Podcast: “Designing a Photography Website”
Really enjoyed this particular interview I did on the F-Stop Collaborate and Listen Podcast, hosted by Matt Payne. You can also listen to the interview in your favorite podcast player: Listen on Apple Podcasts Listen on Google Podcasts Listen on
Read article
In-depth guide: The essentials of building an effective photography “Contact” page
The Contact page is a critical component of your website, often underrated. You simply can't keep doing the default (bad) things and wonder why people are not contacting you. Learn the secrets of designing a great Contact page, one of the most important ways to optimize your photo website.
Read article
In-depth guide: How to optimize images for website performance: best image sizes, compression, tools & testing (updated for 2026)
The definitive guide on optimizing your images to increase the speed of your photography website: how to size & compress your images, what file types and tools to use, how to test your site's speed (plus examples & FAQs). Start your engines!
Read article
Q&A #23: showing galleries, keywords in IPTC info, improving traffic & more.
Answering your questions about showing multiple galleries, repeating keywords in IPTC info, amplifying traffic for certain keyphrases & more.
Read article
The right way to sequence your photography portfolio & slideshow images (+ tips from a photo editor)
Learn to strategically arrange your print or web portfolio images for the most visual impact, plus notes from a photo editor.
Read article
In-depth guide: Building a minimalist photography website to improve user-experience and conversion rates
Everything you need to know about minimalism, as applied to the design of photography websites: what minimalism is and isn't, benefits and best practices of going minimalist, plus a lot of examples of minimalist photography websites for your inspiration.
Read article
New .photo & .photography top-level-domains (TLDs) for photographers: should you get one?
All you need to know about migrating your photography site to a new TLD: benefits, problems, examples and a Q&A section.
Read article
Best broken link checker tools for photographers
Broken links are frustrating for website visitors and sabotaging your search rankings. Use these free tools to find and fix them.
Read article
Photographer interview: Orlando Sydney
Great interview with portrait Orlando Sydney: "Having your own independent website is the only way for a ‘professional’ photographer to stand out from the millions on social media."
Read article
In-depth guide: Business positioning for photographers: How to thrive (not just survive) in today’s saturated industry – with insights from pros
Not getting enough inquiries or sales? Are you constantly under-priced by your competition? Sick of struggling and know that you need to change something? The solution is positioning, and I’ll try to convince you why.
Read article
Photographer interview: Masa Ushioda
Interview with marine wildlife photographer and stock photo agency owner Masa Ushioda: "Unfortunately, the downward pressure on licensing fees will continue".
Read article
Q&A #22: what it means to be a pro, SEO blog titles, WP plugins, nav menu items
Answering your questions about what it means to be a pro, SEO blog titles, WordPress plugins and navigation menu naming tips.
Read article
🎙️ My interview on the Beginner Photography Podcast: “Website Mistakes For Photographers”
Awesome interview I did with Raymond Hatfield from The Beginner Photography Podcast, talking about my original as a photographer, common photo website mistakes, a detailed list of what you should put on your homepage, and much more.
Read article
Photographer interview: Paul Barkley
Interview with Australian sports photographer Paul Barkley. "We all know that the advent of the mobile phone camera has changed the industry forever, but I don’t think it stops there."
Read article
