Great copywriting has become an important piece in any online business these days, and can considerably improve conversion rates, you shouldn't neglect it. These are 10 tips to help you improve your writing, plus a list of professional copywriters for photographers.
Read articleThe Google Search Console SEO tool has been redesigned from scratch, with indexing and search performance reports will provide even more insights into how you can improve your website (both in Google's eyes and for your human visitors). Here's what new and how to get useful insights from it.
Read articleSEO is not something you can crank out in a few weeks or months, and then just expect a traffic deluge to come. Better rankings require patience, dedication, and, of course, a commitment to quality content.
Read articleWordPress' popularity leads to complexity as well. Combining this with poor hosting services, improper management, security attacks and negligence, and you get a slew of possible errors. The solution is prevention: properly manage your WordPress site to avoid security and functionality problems down the line.
Read articleIt's important to dedicate some time to do research and to strategize before building a new photo website. Follow these guidelines to gain more clarity.
Read articleToo many photographers feel stuck in a photography niche that they don't love anymore. Don't be afraid to tackle hard business decisions, that's where the key is. Because being complacent will hold you back from success.
Read articleHow you structure your galleries will help users navigate your site more easily. For a small portfolio site, just a few galleries and you're done. But with a large image archive, creating (nested) collections is important.
Read articleWith everything related to your photography website, only image pixel dimensions matter. You can ignore DPI/PPI, that's just a piece of metadata, only relevant for printing and scanning.
Read articleSee what website design you can achieve if you use the right WP theme and if you let yourself be creative along the way. When the type of photography you shoot demands something special, it's OK to step outside of the norm and creating something unique to showcase it online.
Read articleMake your photography business more easily discoverable on Google Search and Maps by creating a free Google My Business listing and getting reviews.
Read articleImage SEO guidelines for ranking in Google Image search, along with explanations of why you'd want to rank in Google Image search, how it different from regular SEO, how to track your image SEO results and what the future brings.
Read articleAnswering your questions about website caching, good WP hosting providers, paid/affiliate links and how to size images on your site (for good performance).
Read articleGoogle is really making a push towards HTTPS recently, and this is just the next step. You should really take some time to get an SSL certificate and move your site to HTTPS.
Read articleIf you just want an "online business" card (a bio, a short portfolio, some info about your services, and your contact info), then a single-page website might be a great fit for you. But you have to learn their pros and cons first.
Read articleStart thinking like a business owner and let go of the "build it and they will come" mentality. You need to work hard on all aspects of your photography business to differentiate yourself.
Read articleAnswering your questions about SEO-shortcomings of portfolio tools, tips for choosing your domain name, differences between blog & portfolio pages, and how WordPress plugins don't slow down your site.
Read articleAfter you've clarified your site for first-time visitors, make sure that repeat visitors have good reasons to come back to the site. And when they do, that they can find what they're looking for very quickly.
Read articleYou can bring new life into your existing photography website by adding custom CSS code and doing minor template tweaks. An improved online presence will grow your business as a result.
Read articleMost of your website visitors are there for the first time. They're probably a bit confused and they need your guidance. Optimize your website to turn them into repeat visitors (and eventually into clients).
Read articleAnswering your questions about getting started with your first photography website, WP child themes, slideshows, etc. Plus: a chat about comparing photo website services.
Read articleOne of the most under-utilized ways of improving your photography website, call-to-action buttons can encourage visitors to perform the actions you want them to take on your site (whether that's contacting you, booking a photo shoot, viewing your portfolio, etc.)
Read articleAgency Access is my go-to recommendation for photographers needing advanced marketing services or portfolio building and editing. They have experienced consultants and marketing pros that can help you build your portfolio and grow your photography career.
Read articleStop your photography portfolio from collecting dust by regularly adding new projects, rotating some of your past galleries and scheduling portfolio clean-ups.
Read articleFollow these user-experience guidelines to differentiate your photography website, attract more clients, and show that you truly care about your work.
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