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Web-design education & services
for photographers

Struggling to get more clients in today's saturated photography market?
Learn how to build a killer photography website and differentiate yourself from the world of photo hobbyists
with my honest web-design services and in-depth articles & resources.

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Free guides & resources to
level up your photo website!

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You'll get a free eBook (on photo website mistakes), many checklists and guides about improving your site's design and SEO, video recordings of website reviews, podcast interviews, and more. Plus... fresh free articles, actionable tips and curated links from around the web - sent directly to your inbox (twice a week).

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Learn how to build an amazing photography website


Read the web-design articles

Check out the Articles section to start you web‑design education. I'm constantly adding new articles and Q&As.
You'll see I like to write actionable, in‑depth content. No fluff.

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Subscribe to the ForegroundWeb email newsletter to get new actionable articles delivered to your inbox, and to access all the free exclusive downloads for photographers.



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Need help with your photo website?
With many years of experience in this specific niche, I offer a full range of web‑design & consulting services for aspiring & pro photographers.

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The complete website and UX course for photographers

The complete website design & UX course for photographers

Learn how to build a killer photography websites that makes both visitors & Google happy, and gets you results.

Whether you already have an OK-ish photography website or you're starting from scratch, follow these simple & actionable lessons to improve your online presence and grow your business.

Turn your website into an effective marketing engine for your photography business:

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Photography business & website planning guides

Differentiating yourself is the key to having a sustainable photography business. Otherwise, you're "planning to fail", as they say. You risk ending up in the same "bucket" with countless other amateurs out there building mediocre sites for themselves. It's critical to take some time to properly plan things out first.

Get this set of 3 digital workbooks to find the clarity you need before building a strong online photography presence.

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Blogging course
for photographers

The most comprehensive online course on starting a successful photography blog. You'll learn how to add a blog to your website and improve the user-experience for your readers, what topics to write about, and how to publish & promote your posts.

With a solid long-term content marketing strategy, you can turn your photography blog into a traffic-generating sales engine for your business.

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Read my best web-design articles

Here's a selection of the most popular guides & tips for photographers

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In-depth guide: Business positioning for photographers: How to thrive (not just survive) in today’s saturated industry – with insights from pros

Not getting enough inquiries or sales? Are you constantly under-priced by your competition? Sick of struggling and know that you need to change something? The solution is positioning, and I’ll try to convince you why.

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#web-design #best-of #inspiration #marketing 0 Comments

Photography Websites Report: Stats & insights from the websites of the world’s top 100+ photographers

What are famous photographers doing right on their websites? Or better yet, what are they doing awfully wrong despite being successful? Read this detailed research project to learn more.

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#best-of #analytics #inspiration #marketing #SEO #tools #web-design #wordpress 0 Comments

In-depth guide: 60+ photography website mistakes – the complete guide to finding and fixing your website problems

With straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.

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#marketing #best-of #SEO #web-design 0 Comments

In-depth guide: 10 important mindset shifts to finally take your website & business to the next level

Sometimes, photographers ignore or misinterpret web-design best practices because of looking at it from the wrong perspective. A shift in mindset might be the exact thing you need right now. My aim instead is to give you CLARITY.

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#best-of #marketing #SEO 0 Comments

In-depth guide: How to define your target audience & elevator pitch (and use them on your site)

What do you do? What makes you unique as a photographer? Understanding answers to those questions in a very nuanced way is incredibly valuable to the long-term success of your photography business. And having a clear "unique selling proposition" (USP) can help you build a focused and attractive website.

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#web-design #best-of #marketing 0 Comments

In-depth guide: Information architecture for photographers: how to structure your site for optimal user experience & conversions

Organizing your content is a highly important process and should come before any design and technical considerations, before SEO. Don't let your site theme/template dictate how you structure your website. You need to decide that first, and then customize the site to meet your needs.

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#best-of #inspiration #web-design 0 Comments

In-depth guide: Navigation menu best‑practices for photography websites

Sadly just an afterthought for some photographers, the navigation menu is critical for the effectiveness of a photo website. Even though it takes up just a few pixels, it can truly make or break the site. These are all-important recommendations for building a clear & effective navigation menu, with examples along the way.

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#best-of #inspiration #SEO #web-design 0 Comments

In-depth guide: 15 best features of successful photo websites (and how to design yours)

Learn from successful photographers and follow these website ideas and best practices for building your own amazing photography website.

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#best-of #marketing #SEO #web-design 0 Comments

How to modernize your photography website and adapt it to recent industry changes

Browsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)

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#analytics #best-of #marketing #SEO #tools #web-design #wordpress 0 Comments

In-depth guide: The complete SEO guide for photographers: 50 tips to maximize your Google rankings & get found online

50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.

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#SEO #best-of #web-design 0 Comments

In-depth guide: Image SEO essentials: How to optimize for Google Image search to drive more traffic to your photography website

Image SEO guidelines for ranking in Google Image search, along with explanations of why you'd want to rank in Google Image search, how it different from regular SEO, how to track your image SEO results and what the future brings.

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#web-design #best-of #tools #wordpress 0 Comments

In-depth guide: How to optimize images for website performance: image sizes, compression, tools & testing (updated for 2022)

The definitive guide on optimizing your images to increase the speed of your photography website: how to size & compress your images, what file types and tools to use, how to test your site's speed (plus examples & FAQs). Start your engines!

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Photography website examples built by Alex Vita from (ForegroundWeb)

Web-design & consulting services
for photographers

Let's work together to build a killer website for your photography business

Complete web-design services

Get noticed & sell more work with my affordable and effective design & development services. I'll help you build or improve your online photography presence, regardless if you're an amateur photographer just starting out, or a large photo agency looking to better target your audience. Anything from full website redesigns to small theme tweaks & SEO reviews.

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Simplicity & effectiveness

I love exploring creative & technical solutions for your photography website, focusing on honest collaboration, clarity and getting results for your business. I value simplicity and I enjoy working with passionate photographers. Understanding the big picture and paying attention to small details are both critical, I try to practice them in my work every day.

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Don't miss my exclusive newsletter tips & free resources

ForegroundWeb is your go-to place to learn how to improve your photography website and branding, with new articles & resources added regularly.
Hope you'll enjoy the content and that you'll put it to good use!

I'm Alex, ex-photographer turned web-designer, working exclusively on photography websites.
Read my full story and don't hesitate to send me a message if you'd like to say "Hi".

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