After all the recent articles I wrote, a recap of interesting blog posts out there is overdue. So here’s some nice reading material for you.
Some of these posts are pretty new, some are older, but they’re all useful or interesting in some way. Click on the titles to open those posts in a new browser tab.
18 of the Biggest Marketing Mistakes Photographers Make
Ready for some juicy marketing advice? There are a lot of misconceptions when it comes to marketing your photography business.
What will be the biggest web design trends of 2016?
If you’re feeling geeky, read this interesting Quora thread about upcoming web design trends. And if you like the topic, also check out my own 2-part dPS article on the future of photography websites here.
6 design trends taking over the Web
While we’re on the same topic, this article also provides a good recap of web design trends.
Why Photo Sharing Sites Don’t Work As Portfolios
I agree. A website is an asset you can control while social media sites are excellent as marketing hubs. So having both a personal portfolio AND social media profiles is the way to go.
How to Start Your Photography Business in 2016
And I quote: “A photographer must have a website. If you don’t have a website in 2016, you are not in business.”
Adobe is giving away Photoshop’s best features for free
A review of Adobe’s recent Photoshop Fix app for iPhone & iPad
Thinking Outside the Square: Support for Landscape and Portrait Formats on Instagram
Instagram’s square image tradition has been broken. Is it for the best?
Instagram is losing its identity by introducing new photo formats
Here’s an interesting quote from the article: “The square aspect ratio worked with that idea as it framed every moment under the same aesthetic. The new formats unwittingly prioritizes some images over others, and in doing so, weakens the identity Instagram has built over the years.”
How to Drive Website Traffic With Instagram
Speaking of Instagram, learn to leverage it as a powerful marketing tool.
A Beginner’s Guide to Google Search Console
Every website owner should use Google’s Search Console and read this article.
A 6-Step Guide To Tracking Social Media In Google Analytics
Glancing over “Step 5 – Understanding Social Analytics Reports” will give you a better understanding of those GA reports.
The 5 Most Meaningful Google Analytics Reports for Social Media Marketers
A more in-depth look at social media reports in Google Analytics. Only read this if you really want to dive deeper and understand your traffic sources.
Master SEO and rise up the Google rankings
Read this and you’ll again notice the recurring themes: 1) content is king, and 2) Google cares about user satisfaction.
5 basic SEO tips for your photography website
Similar ideas, worth a read. The more you read these types of articles, the more you realize that SEO is changing, and it’s no longer something you can “trick” by stuffing keywords everywhere.
6 Web design mistakes (and how to correct them)
I think #1 and #4 are optional (you can successfully design a site without a grid – for a truly fluid layout – and without a formal color palette). All the other ones are rock solid tips.
Is Your Website Still Mobile Unfriendly?
Unless you’ve been living in a cave recently, you probably heard about Google’s push for mobile-friendly sites. If you site is still not responsive, I wrote about your options in this past article.
How Your Web Browser Affects the Way Colors Are Rendered
The state of color-management in today’s web browsers.
5 Reasons Visitors Leave Your Website
Interesting read. The 4th reason there (“Uninteresting content”) is obviously under-estimated.
Articles for WordPress users:
What’s Coming in WordPress 4.4 (Features and Screenshots)
Most notable feature: responsive images.
Why You Should Always Use the Latest Version of WordPress
Now that you know what’s coming in the next WP version, here’s why you should always upgrade the WP core to the latest version as soon as possible.
What Are WordPress Plugins And Where To Get New Ones?
If you’re just starting out with WordPress, learning to use plugins is a must.
10 Highly Useful WordPress Plugins for Photographers
Some nice powerful plugins to improve your site. Also check out my own list of recommended plugins.
How to Choose the Best Comment System for Your Blog
I personally recommend (and use) the Disqus plugin.
Do You BackUp Your WordPress? Better Start Now
A nice review of various WP backup plugins.
How to Automatically Add Media Titles in WordPress
Doing this can improve your site’s SEO by turning your image filenames into search-engine-friendly ALT tags (unless you already have those embedded into your images).
11 Things To Do Before Launching a WordPress Site
If you’re hiring a web-developer, they’ll likely take care of all these steps for you. Worth a read nonetheless.
A Must-Read Guide To Finding – And Buying – Themes On ThemeForest
The best source of quality WP themes out there.